1. 1 Reach & Time Spent Major Media Comparison May 2015

2. 2 Reach & Time Spent Background To provide cross-media comparisons, the RTS survey database has been used to produce figures for all major media Where available we have sourced unbiased electronic measurement from PPM and comScore to contrast against the survey data The electronic measurement clearly shows the superiority of television in terms of both daily reach and weekly time spent across all demos and regions The variance between electronically measured data and self-reported survey data clearly shows that people report what they “think” they do, and not what they actually do

3. 3 Reach & Time Spent Contents 1.Adults (pg.4) 2.Males (pg.19) 3.Females (pg.34) 4.English (pg.49) 5.French (pg.64) 6.British Columbia (pg.79) 7.Prairies (pg.94) 8.Ontario (pg.109) 9.Quebec (pg.124) 10.Quebec French (pg.139) 11.Atlantic (pg.154) 12.National TV Viewing Profile & Trends (pg.169)

4. 4 ADULTS

5. 5 Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source Linear: BBM Analytics RTS Fall 2014 (Mon-Sun) Total; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average Source Digital: comScore Media Metrix Multi Platform; Total Minutes, 3-month avg. Dec-Jan 2014/15 Note: 55+ population of 12,426,480 (Numeris estimate) used to calculate average weekly per cap hours over 3-month period Formula: [(sum3-mth min)*MM/60min/population/(sum 3-mth days)*7

6. 6 Adults 18-24 Daily Reach / Average Weekly Per Capita Hours Source Linear: BBM Analytics RTS Fall 2014 (Mon-Sun) Total; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average Source Digital: comScore Media Metrix Multi Platform; Total Minutes, 3-month avg. Dec-Jan 2014/15 Note: 55+ population of 12,426,480 (Numeris estimate) used to calculate average weekly per cap hours over 3-month period Formula: [(sum3-mth min)*MM/60min/population/(sum 3-mth days)*7

7. 7 Adults 18-34 Daily Reach / Average Weekly Per Capita Hours Source Linear: BBM Analytics RTS Fall 2014 (Mon-Sun) Total; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average Source Digital: comScore Media Metrix Multi Platform; Total Minutes, 3-month avg. Dec-Jan 2014/15 Note: 55+ population of 12,426,480 (Numeris estimate) used to calculate average weekly per cap hours over 3-month period Formula: [(sum3-mth min)*MM/60min/population/(sum 3-mth days)*7

8. 8 Adults 18-49 Daily Reach / Average Weekly Per Capita Hours Source Linear: BBM Analytics RTS Fall 2014 (Mon-Sun) Total; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average Source Digital: comScore Media Metrix Multi Platform; Total Minutes, 3-month avg. Dec-Jan 2014/15 Note: 55+ population of 12,426,480 (Numeris estimate) used to calculate average weekly per cap hours over 3-month period Formula: [(sum3-mth min)*MM/60min/population/(sum 3-mth days)*7

9. 9 Adults 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

10. 10 Adults 25-54 Daily Reach / Average Weekly Per Capita Hours Source Linear: BBM Analytics RTS Fall 2014 (Mon-Sun) Total; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average Source Digital: comScore Media Metrix Multi Platform; Total Minutes, 3-month avg. Dec-Jan 2014/15 Note: 55+ population of 12,426,480 (Numeris estimate) used to calculate average weekly per cap hours over 3-month period Formula: [(sum3-mth min)*MM/60min/population/(sum 3-mth days)*7

11. 11 Adults 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

12. 12 Adults 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

13. 13 Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

14. 14 Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source Linear: BBM Analytics RTS Fall 2014 (Mon-Sun) Total; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average Source Digital: comScore Media Metrix Multi Platform; Total Minutes, 3-month avg. Dec-Jan 2014/15 Note: 55+ population of 12,426,480 (Numeris estimate) used to calculate average weekly per cap hours over 3-month period Formula: [(sum3-mth min)*MM/60min/population/(sum 3-mth days)*7

15. 15 Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

16. 16 Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

17. 17 Flyer Usage - National Daily Newspapers Source: BBM Analytics RTS Fall 2014

18. 18 Flyer Usage - National Community Newspapers Source: BBM Analytics RTS Fall 2014

19. 19 MALES

20. 20 Males 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

21. 21 Males 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

22. 22 Males 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

23. 23 Males 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

24. 24 Males 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

25. 25 Males 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

26. 26 Males 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

27. 27 Males 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

28. 28 Males 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

29. 29 Males 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

30. 30 Males 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

31. 31 Males 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

32. 32 Flyer Usage - Males Daily Newspapers Source: BBM Analytics RTS Fall 2014

33. 33 Flyer Usage - Males Community Newspapers Source: BBM Analytics RTS Fall 2014

34. 34 FEMALES

35. 35 Females 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

36. 36 Females 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

37. 37 Females 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

38. 38 Females 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

39. 39 Females 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

40. 40 Females 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

41. 41 Females 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

42. 42 Females 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

43. 43 Females 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

44. 44 Females 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

45. 45 Females 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

46. 46 Females 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

47. 47 Flyer Usage - Females Daily Newspapers Source: BBM Analytics RTS Fall 2014

48. 48 Flyer Usage - Females Community Newspapers Source: BBM Analytics RTS Fall 2014

49. 49 ENGLISH

50. 50 English 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco

51. 51 English 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco

52. 52 English 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco

53. 53 English 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco

54. 54 English 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco

55. 55 English 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco

56. 56 English 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco

57. 57 English 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco

58. 58 English 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco

59. 59 English 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco

60. 60 English 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco

61. 61 English 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco

62. 62 Flyer Usage – National English Daily Newspapers Source: BBM Analytics RTS Fall 2014

63. 63 Flyer Usage – National English Community Newspapers Source: BBM Analytics RTS Fall 2014

64. 64 FRENCH

65. 65 French 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco

66. 66 French 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco

67. 67 French 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco

68. 68 French 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco

69. 69 French 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco

70. 70 French 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco

71. 71 French 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco

72. 72 French 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco

73. 73 French 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco

74. 74 French 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco

75. 75 French 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco

76. 76 French 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco

77. 77 Flyer Usage – National French Daily Newspapers Source: BBM Analytics RTS Fall 2014

78. 78 Flyer Usage – National French Community Newspapers Source: BBM Analytics RTS Fall 2014

79. 79 BRITISH COLUMBIA

80. 80 British Columbia Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM

81. 81 British Columbia Adults 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM

82. 82 British Columbia Adults 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM

83. 83 British Columbia Adults 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM

84. 84 British Columbia Adults 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM

85. 85 British Columbia Adults 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM

86. 86 British Columbia Adults 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM

87. 87 British Columbia Adults 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM

88. 88 British Columbia Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM

89. 89 British Columbia Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM

90. 90 British Columbia Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM

91. 91 British Columbia Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM

92. 92 Flyer Usage - British Columbia Daily Newspapers Source: BBM Analytics RTS Fall 2014

93. 93 Flyer Usage - British Columbia Community Newspapers Source: BBM Analytics RTS Fall 2014

94. 94 PRAIRIES

95. 95 Prairie Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

96. 96 Prairie Adults 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

97. 97 Prairie Adults 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

98. 98 Prairie Adults 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

99. 99 Prairie Adults 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

100. 100 Prairie Adults 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

101. 101 Prairie Adults 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

102. 102 Prairie Adults 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

103. 103 Prairie Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

104. 104 Prairie Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

105. 105 Prairie Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

106. 106 Prairie Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

107. 107 Flyer Usage - Prairie Daily Newspapers Source: BBM Analytics RTS Fall 2014

108. 108 Flyer Usage - Prairie Community Newspapers Source: BBM Analytics RTS Fall 2014

109. 109 ONTARIO

110. 110 Ontario Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

111. 111 Ontario Adults 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

112. 112 Ontario Adults 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

113. 113 Ontario Adults 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

114. 114 Ontario Adults 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

115. 115 Ontario Adults 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

116. 116 Ontario Adults 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

117. 117 Ontario Adults 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

118. 118 Ontario Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

119. 119 Ontario Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

120. 120 Ontario Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

121. 121 Ontario Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average

122. 122 Flyer Usage - Ontario Daily Newspapers Source: BBM Analytics RTS Fall 2014

123. 123 Flyer Usage - Ontario Community Newspapers Source: BBM Analytics RTS Fall 2014

124. 124 QUEBEC

125. 125 Quebec Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]

126. 126 Quebec Adults 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]

127. 127 Quebec Adults 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]

128. 128 Quebec Adults 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]

129. 129 Quebec Adults 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]

130. 130 Quebec Adults 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]

131. 131 Quebec Adults 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]

132. 132 Quebec Adults 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]

133. 133 Quebec Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]

134. 134 Quebec Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]

135. 135 Quebec Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]

136. 136 Quebec Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]

137. 137 Flyer Usage - Quebec Daily Newspapers Source: BBM Analytics RTS Fall 2014

138. 138 Flyer Usage - Quebec Community Newspapers Source: BBM Analytics RTS Fall 2014

139. 139 QUEBEC FRENCH

140. 140 Quebec French Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]

141. 141 Quebec French Adults 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]

142. 142 Quebec French Adults 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]

143. 143 Quebec French Adults 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]

144. 144 Quebec French Adults 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]

145. 145 Quebec French Adults 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]

146. 146 Quebec French Adults 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]

147. 147 Quebec French Adults 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]

148. 148 Quebec French Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]

149. 149 Quebec French Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]

150. 150 Quebec French Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]

151. 151 Quebec French Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]

152. 152 Flyer Usage - Quebec French Daily Newspapers Source: BBM Analytics RTS Fall 2014

153. 153 Flyer Usage - Quebec French Community Newspapers Source: BBM Analytics RTS Fall 2014

154. 154 ATLANTIC

155. 155 Atlantic Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic

156. 156 Atlantic Adults 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic

157. 157 Atlantic Adults 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic

158. 158 Atlantic Adults 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic

159. 159 Atlantic Adults 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic

160. 160 Atlantic Adults 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic

161. 161 Atlantic Adults 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic

162. 162 Atlantic Adults 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic

163. 163 Atlantic Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic

164. 164 Atlantic Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic

165. 165 Atlantic Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic

166. 166 Atlantic Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic

167. 167 Flyer Usage - Atlantic Daily Newspapers Source: BBM Analytics RTS Fall 2014

168. 168 Flyer Usage - Atlantic Community Newspapers Source: BBM Analytics RTS Fall 2014

169. 169 TV VIEWING PROFILE & TRENDS

170. 170 Who’s watching Weekly Reach across all demos is very high Time spent across all demos is substantial & remarkably similar Variances in time spent depend on life stage and daily obligations Young people are watching TV and lots of it Online is increasing TV viewing Everyone is watching TV

171. 171 Who’s watching Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year

172. 172 How much are they watching Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year

173. 173 Gender Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year

174. 174 Gender Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year

175. 175 Language Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year

176. 176 Language Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year

177. 177 Education Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year

178. 178 Education Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year

179. 179 Household Income Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year

180. 180 Household Income Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year

181. 181 For more information please visit tvb.ca.