IMF Interoperable Master Format Business Situation 1

Standardization status What’s new? Business Cases IMF - Overview Introduction Structure How does it work? Standardization status What’s new? Business Cases 2

introduction Industry issues International film distribution results in thousands of different versions Various edited versions Various audio versions Various subtitle combinations Various formats (Cinema, Television, Internet, smart phones & tablets, airlines, etc) 3

4

History 2007 – «Studios» discuss about a common distribution format introduction History 2007 – «Studios» discuss about a common distribution format 2008 – USC ETC hosts discussions 2011 – USC ETC publishes IMF spec 1.0 2011 – SMPTE starts working on IMF (35PM50 Group) 2013 – SMPTE releases first IMF specification 2013 – France’s CST releases Film Archive extension proposal 5

IMP Interoperable Master Package IMF Structure IMP Interoperable Master Package

IMF Version Management

IMF Version Management

IMF Version Management

IMF Version Management BASE TRACK INSERTS

IMF Version Management French Composition Playlist

IMF Version Management German Composition Playlist

IMF Version Management Italian Composition Playlist

IMF Version Management

(Metadata, Packing, Asset Management) IMF Applications CORE FRAMEWORK (Metadata, Packing, Asset Management) APP #1 MXF Uncomp. DPX APP #2 MXF JPEG2000 Broadcast HD APP #2e MXF JPEG2000 Broadcast UHDTV APP #2e+ MXF JPEG2000 Film Archive APP #3 MXF MPEG4 SStP Broadcast HD 15

App #2 - Essence Components IMF Applications App #2 - Essence Components MXF AS-02 JPEG 2000 Broadcast Profile HD RGB & YUV Lossy & Lossless Audio stored as MXF wrapped PCM 16

App #2e - Essence Components IMF Applications App #2e - Essence Components MXF AS-02 JPEG 2000 Broadcast Profile UHDTV RGB & YUV REC2020 Lossy & Lossless Audio stored as MXF wrapped PCM 17

App #2e+ (CST proposal) JPEG2000 16bit encoding IMF for Film Archives App #2e+ (CST proposal) JPEG2000 16bit encoding XYZ color space (conversion from DSM to XYZ left to the lab) 4:4:4 color sampling Film 2K (2048x1536), 4K (4096x3072), 6K & 8K resolutions Archive Frame Rates (AFR): 16, 200:11, 20, 240:11 fps 18

SMPTE released standards Standardization Status SMPTE released standards ST-2067-2 Core Constraints ST-2067-3 Composition Playlist ST-2067-5 Essence Component ST-2067-20 Application #2 ST-2067-21 Application #2 Extended ST-2067-30 Application #3 19

HD SD 2K/4K COMPOSITION PLAYLIST OUTPUT IMF Transcoding HD COMPOSITION PLAYLIST SD 2K/4K OUTPUT PROFILE LISTS Transcoding instructions stored as metadata

New trends & market opportunities What is new? New trends & market opportunities 4K & UHDTV High Dynamic Range (HDR) television (Dolby Vision, Sony xvYCC) Catalog remastering New successful distribution channels (e.g. Netflix) 21

Sony Pictures 100 catalog titles remastered in UHDTV Business cases Sony Pictures 100 catalog titles remastered in UHDTV Blu-Ray HD (sold as remastered in 4K) Sony’s 4K VoD platform Online distribution partners IMF App 2e used (xvYCC) 22

Netflix 50 million members in nearly 50 countries Business cases Netflix 50 million members in nearly 50 countries more than one billion hours of TV shows and movies per month 2014 investment: over $400M on technology development Netfilx Preferred Vendors IMF App 2e used (YCbCr 4:2:2) 23

FOR MORE INFORMATION www.marquise-tech.com contact@marquise-tech.com contact information FOR MORE INFORMATION www.marquise-tech.com contact@marquise-tech.com