PUBLIC RELATIONS/MARKETING/ SOCIAL MEDIA John Bauer, ACG, ALB Public Relations Officer 2014/2015

 What is Public Relations  Types of PR  How to Write  Canadian Anti-Spam Legislation (CASL)  Resources Agenda

 Definition: Good public relations (PR) is the practice of creating, promoting and maintaining a favorable image of an institution among its various audiences through the use of a variety of communication channels and tools.  PR is based on building relationships and generating goodwill, which leads to credibility. What is Public Relations (PR)

 Press Releases  Public Service Announcements  Television Appearances  Advertisements  Announcement's  News Letter  Social Media  Facebook (  Twitter  Fact Sheet Types of PR (Medium’s)

 There is one important factor. The HUMAN ONE.  1 article should have the 5W + 1H  Who is it about?  What happened (what's the story)?  When did/does it take place?  Where did/does it take place?  Why did/does it happen?  How did/does it happen? How To Write

Sent from Toastmasters International Legal Department: Dear District Leaders, Division Leaders, and Club Leaders, We are writing to inform you of a new anti-spam legislation passed in Canada that will go in effect on July 1, This legislation will affect how Toastmasters members send their s, texts, and social media messages. World Headquarters is here to help guide you through the transition process. Canada’s Anti-Spam Legislation (“CASL”) defines a Commercial Electronic Message (“CEM”) as a message that encourages participation in a commercial activity. This includes advertisements and information about promotions, offers, business opportunities, events, etc. Under CASL, the following are identified as CEMs: messages; Messages sent through social networking accounts (such as Facebook, Linkedin and Twitter messages), instant messaging; and Text messages sent to a mobile phone Canadian Anti-Spam Legislation (CASL)

Compliance with CASL To be in compliance, starting July 1, 2014 all CEMs must include a signature block with an Unsubscribe notice. A sample signature block with an Unsubscribe notice is provided below: Your Name Member Your Club Name Your club address Your club city, state, country, zip code Telephone: Your telephone number Your Toastmasters address This message was sent to you by YOUR NAME, member, on behalf of YOUR NAME at YOUR CLUB NAME. Please contact us at YOUR ADDRESS or at YOUR CLUB’s MAILING ADDRESS. If you do not wish to receive electronic messages from YOUR NAME/YOUR CLUB NAME, please reply by and write “Unsubscribe.” Unsubscribing will remove any s sent to you in the future. Canadian Anti-Spam Legislation (CASL)

If someone requests to Unsubscribe, within 10 business days, you must ensure that no further messages are sent to that individual and keep a record of it. We suggest that the club/district secretary keep a log in an excel spreadsheet with the date and name of the unsubscriber for recordkeeping purposes. Please note text messages and social media messages (such as Facebook, LinkedIn, and Twitter messages) are also considered CEMs. A good rule of thumb is to avoid sending any unsolicited commercial electronic messages. As long as you are sending CEMs to members within the Toastmasters organization and the CEMs concern the activities of the organization, you are CASL compliant. We are requesting that Toastmasters Club, District, and Division leaders reply to this to acknowledge that your club, division, or district understands members must be in compliance with the requirements. Canadian Anti-Spam Legislation (CASL)

As we continue to research the laws, World Headquarters may send future updates to assist members, including sharing tips on other key components of the new legislation as it relates to members and prospective members. For more information, please visit If you should have any questions, please contact Legal Department Toastmasters International Where Leaders Are Made P F Canadian Anti-Spam Legislation (CASL)

 Toastmasters International PR Corner  rner.aspx rner.aspx  Let The World Know (Item 1140)  Toastmasters International Brand Manual/ Portal   Canadian Anti-Spam Legislation (CASL)  me me Resources

Questions