Dorte Olesen GA 26 Malta, 20 October 20061 New TERENA Logo & Slogan Dorte Olesen TERENA President

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Presentation transcript:

Dorte Olesen GA 26 Malta, 20 October New TERENA Logo & Slogan Dorte Olesen TERENA President

Dorte Olesen GA 26 Malta, 20 October New TERENA PR Strategy Research done: how do people perceive TERENA? New PR Strategy developed based on that research (as announced in the 2006 Activity Plan) Discussed and adopted by the TEC The process identified the need to revisit TERENA’s visual identity

Dorte Olesen GA 26 Malta, 20 October Why? TERENA’s branding had been managed rather loosely Not much more than a logo and company name Logo was never professionally designed No guidelines for when and how to use Feedback received highlighted:

Dorte Olesen GA 26 Malta, 20 October Elements of the current logo

Dorte Olesen GA 26 Malta, 20 October Colour fade impractical Font was fashionable once…but not any more Unclear for many that map represents ‘Europe’ Name hard to read

Dorte Olesen GA 26 Malta, 20 October Criteria for a logo Represents core elements of TERENA Unique, not subject to confusion Functional, can be used in many different contexts Fits in with overall PR Strategy

Dorte Olesen GA 26 Malta, 20 October Why add a slogan? Helps to express TERENA’s basic function in the research networking community Complements our mission and objectives Makes it easier to comprehend what TERENA stands for

Dorte Olesen GA 26 Malta, 20 October Process Several quotes obtained, designers interviewed Chosen designers briefed extensively New logo proposals developed TEC made choice after several discussions, also with designers TF-PR consulted

Dorte Olesen GA 26 Malta, 20 October Elements of the new logo Kept the circular shape

Dorte Olesen GA 26 Malta, 20 October Elements of the new logo Kept the basic colours

Dorte Olesen GA 26 Malta, 20 October Elements of the new logo Did not keep the colour fading, the full name in the logo and the map of Europe

Dorte Olesen GA 26 Malta, 20 October Elements of the new logo Updated the font to be more modern

Dorte Olesen GA 26 Malta, 20 October The Final Result:

Dorte Olesen GA 26 Malta, 20 October New logo explained Circles symbolise community and are associated with optical connections and light Many NREN backbones can be seen as one or more circles Circles crossing each other represent networking The shape and colours not changed dramatically to ensure continued recognition

Dorte Olesen GA 26 Malta, 20 October Slogan and url “Networking the Networkers” Thank you Shirley Wood Using the opportunity to change to

Dorte Olesen GA 26 Malta, 20 October Conclusion Was previewed at TF-PR and very well received New look and url to be launched on 18 December 2006 Will be accompanied by PR support (news release, etc.) Community will have access to the new “style guide” for use of new logo