Wireless Commerce Automation Equipment-driven Wireless Service Automation for Industrial Equipment Manufacturers selling through Global, Highly Mobile Trading Partners

10/11/00Business Plan Overview Opportunity: Industrial Equipment Servicing zHeavy Equipment Manufacturer yCellular Wireless Re-supply and Service Automation zElevator Manufacturer ySatellite, Cellular, BlueTooth Wireless Service Automation zHeavy Equipment Rental yBlueTooth Wireless Automated Check-in and Service Automation zConstruction Tools Distribution yWireless Dealer Re-supply zAluminum Mining and Manufacturing yWireless MRO Ordering and Automated Re-stocking

10/11/00Business Plan Overview Agenda: From Opportunity to Investment zBusiness Opportunity zAgenda zMarket Opportunity zProducts and Services zCompelling Customer Value zViral Business Model zCompetition zSustainable Competitive Advantage zManagement Team zInvestment Opportunity zCompelling Reasons to Invest

10/11/00Business Plan Overview Opportunity: How is Problem Currently Solved? Human proxies - pitfalls of a human-based solution: ztelephone tag zslow human response time zmis-communication zpoor planning zbent or broken policies zadditional service cycles if parts aren't locally available Custom hard-wired telephone or LAN based solutions: zdoesn't work for mobile equipment (e.g. heavy equipment, trucks) zdoesn’t work for stationary equipment with poor infrastructure (e.g. elevators in China) zexpensive wiring for some environments (e.g. mines, construction sites) zexpensive to maintain

10/11/00Business Plan Overview Market Opportunity: Large Global Market zIndustrial Equipment Vertical Markets y22,000 companies: >$100 million revenues y2,675 companies (12%): >$1 billion revenues yhundreds of thousand machines shipped per year yto millions of customers total ywho now own hundreds of million machines yProducing trillions of $ revenue per year ySuffering 1%?? downtime per year yResulting in millions of $ industrial lost opportunity per year zThe market opportunity is large zThe customer need is great zThe demand for forward sales and retrofit sales will be strong

10/11/00Business Plan Overview Market Opportunity: Target Markets Application Horizontal Markets: zCommerce Automation zMobile Service Automation zMobile Resupply Automation Regional Markets: zNorth America (2000) zEurope (2001) zAsia/Pacific Rim (2001) zSouth America (2002) zIndia (2002) Industry-specific Vertical Markets: zMobile ASPs zBuilding Equipment zConstruction Tools zHeavy Equipment zTrucks zAutomotive zAerospace zDefense zShip Manufacturing zHealthcare Devices zComputers zNetworking Devices

10/11/00Business Plan Overview Market Opportunity: Why These Verticals? Market Analysis: zIndustrial Verticals 4 times larger than High Tech Verticals (800B/yr vs 200B/yr) zHigh demand to reduce service/support costs for semi-commodity verticals zConcentration of high-value mobile equipment zUnder-served by Technology zLess Competition Customer Analysis: zAccess to potential Anchor Accounts yHeavy Equipment yConstruction Equipment yBuilding Equipment zUsing common vertical participants as reference accounts on entry to new vertical (e.g. Heavy Equipment Caterpillar account as reference in Construction Tools, Construction Tools reference for Building Equipment)

10/11/00Business Plan Overview Market Opportunity: What do They Share? Groups of Verticals: zConstruction related yConstruction Tools yBuilding Equipment yHeavy Equipment zVehicle related yHeavy Equipment yTrucking yAutomobile yAerospace zDefense yAerospace yShip Manufacturing yMilitary Logistics yMilspec Electronics zHigh Tech yElectronics yetc. Share: zCommon Participants zSupply Chains zDistribution Chains zChannel Structures zService Models zSupport Policies zDiagnostic Reporting Standards e.g. Cat is in Heavy Equipment, Construction Tools, Building Equipment (generators), Trucking (diesel engines) and Automotive (Cat OEM)

10/11/00Business Plan Overview Software Products: Overview Applications, Servers and Agents: zWireless Commerce Applications zWireless Service Applications zWireless Re-supply Applications zSecure Wireless Application Server zBusiness Automation Servers zWireless Equipment Agents Wireless Service Automation z 1-to-1 Marketing z Product Catalog z Customer Management z Billing Management z Invoice Management z Parts Management z Warrantee Management z Problem Management z Training Management z Maintenance Management z Diagnostics Management z Machine Management z Service Management z Service Team Management

10/11/00Business Plan Overview Software Products: Customer Value Proposition zReduce equipment downtime zImprove deployment of consumable & repair parts zReduce inventory costs zImprove control over service & re-supply processes zReduce overhead & field personnel costs zIncrease revenue zIncrease customer revenue zIncrease customer loyalty zIncrease customer satisfaction

10/11/00Business Plan Overview Business Model: Pricing Customer Application Licenses Server Licenses User Licenses Machine Licenses Total $ Division Commerce Automation Secure Application $1,000 $100 $50,000 $50,000$50,000 $100,000 $250,000 Regional Commerce Automation Secure Application $800 $80 Service Automation Integration Server $100,000 $100,000$200,000 $200,000 $600,000 Global Commerce Automation Secure Application $500 $50 Service Automation Integration Sales Automation Synchronization $150,000 $150,000$500,000 $500,000 $1,300,000

10/11/00Business Plan Overview Business Model: Exponential, Viral, Annuity Scalable model exploits exponential & viral capture of vertical markets zOpen up vertical markets through major “anchor accounts” yBeach-heads for entire supply/distribution chains. yEnhance product value to current customers when trading partners buy-in ySales strategy rewards for introductions to and support closing sales yEnhanced accessibility: 1 customer leads to 12 which lead to 144 which lead to.... zMachine-driven service e-commerce y times more machine “client” licenses than human client licenses yMachine client licenses become an annuity stream zServices deliver follow-on recurring revenue streams yProduct maintenance (20% per year) yWireless business information brokering yCommerce trading hubs

10/11/00Business Plan Overview Competitive Analysis: Early Developing Market  Y1999, Y2000 Startups: Corrigo, Meridex, Datalink zLow Initial Customer Demand ye.g. WAP adoption stumbles in Europe zImmature Development Tools zFew Off-the-Shelf Applications zImmature Infrastructure Technology ye.g. WAP, SMS, I-Mode, GPSR zFragmented Service Provider Deployment ye.g. GSM vs. CDMA vs. TDMA

10/11/00Business Plan Overview Competitive Analysis: Competitive Advantages zDomain Expertise yChannel Business Knowledge yIndustrial Service Knowledge zComprehensive Solution yComplete Commerce, Service, Re-supply Applications yPredefined Legacy Integration yEquipment Agent Generation Tools zEquipment Lock-in yForward Sales through OEM Manufacturer yRetrofit Sales through Component Partner zPatentable Technology yWeb Application Technology yEquipment Agent Technology yWireless Application Technology

10/11/00Business Plan Overview Operations: Operating Status zFirst Customer: Caterpillar z60 Qualified Sales Prospects z$135,000 revenue to date z$300,000 Q4 revenue projected zV1.1 Products Delivered zV2.0 Schedule Q4 2000

10/11/00Business Plan Overview Operations: Management Team zBrian D. Handspicker, President zDavid Cruise, CFO (Consulting) zJulia Tiernan, Controller zTBH, VP Sales zRobert Ferri, VP Marketing zJon Coleman, VP Engineering zBob Emery, Chief Engineer

10/11/00Business Plan Overview Investment: Opportunity zFoundation for Sales: $500,000 yHire VP Sales -> Land Caterpillar Supply Chain Prospects y20%, $2MM pre-money valuation zNorth American Rollout: $2.5MM yNA Product and Company Launch y33%, $5MM pre-money valuation zGlobal Rollout: $10MM yInternational Product and Company Launch y40%, $15MM pre-money valuation

10/11/00Business Plan Overview Investment: Compelling Reasons to Invest zLarge Global Market Opportunity zWorld-class Products and Services yGeneric Re-targetable Solutions yCompelling Customer Value zScalable Viral Business Model yAccessible Customers yEquipment License Annuity Stream zSustainable Competitive Advantages yEarly Competitive Landscape zSolid Operations yExperienced Management Team yExisting Customers and Revenue

10/11/00Business Plan Overview Wireless Commerce Automation Type of Business: Software Industry: Wireless Commerce Markets: Global Industrial Date Founded: 2000 Location: Massachusetts Stage: REVENUE Investment Round: Series A/B/C Capital Required: $.5MM/2.5MM/10MM Contact: Brian D. Handspicker Wireless Commerce Automation 110 Tahanto Trail Harvard MA P: F:

Background Slides Business Plan Overview

10/11/00Business Plan Overview Business Opportunity: Solution Wireless Commerce Automation exploits equipment intelligence to enable pro-active service and re-supply automation zIntegrate intelligent capital equipment with wireless mobile e-business applications to speed exchange of: yDiagnostic Information from Machines yService Information to Repair Personnel yMachine Consumables Re-supply Orders zApplications target Service, Re-supply Sales, Equipment Mgmt Personnel zServers Automate Re-supply and Service Business Processes Across Supply/Distribution Chain Trading Partners zEquipment monitoring agents collect and consolidate business information zSecure wireless application framework supports wide variety of devices zBack-end commerce infrastructure and back-office integration

10/11/00Business Plan Overview Business Opportunity: Revenue Sources Revenue SourcesRevenue Mix

10/11/00Business Plan Overview Products: Product Description Wireless Commerce Automation’s products are: zEquipment-driven zCellular and Bluetooth™ Wireless Software Applications zWired Commerce Servers zAutomate Business Processes zMobile Commerce, Re-supply sales, Service zAcross multiple demand chain, supply chain and value chain trading partners.

10/11/00Business Plan Overview Products: Applications, Servers and Agents Applications: zChannel Commerce Automation zChannel Sales Automation zChannel Service Automation zWireless Commerce Automation zWireless Re-supply Sales Automation zWireless Service Automation Servers and Agents: zSecure Web Application Server zSecure Synchronization Server zSNMP Equipment Agents zSNMP Monitoring Server zEDI Commerce Server zXML Commerce Server zSecure Wireless Application Server

10/11/00Business Plan Overview Products: Application Suites Wireless Commerce Automation zProduct Catalog zOrder Entry zOrder Fulfillment & Status zShipping Management zMis-ship Management zBack Order Management zBilling Management zInvoice Management zEDI zebXML zcXML zBizTalk zGCI zRosettanet Wireless Service Automation z 1-to-1 Marketing z Product Catalog z Customer Management z Billing Management z Invoice Management z Parts Management z Warrantee Management z Problem Management z Training Management z Maintenance Management z Diagnostics Management z Machine Management z Service Management z Service Team Management Wireless Re-supply Automation z 1-to-1 Profiling z Product Catalog z Order Entry z Order Fulfillment & Status z Supplier Management z Distributor Management z Customer Management z Contact Management z Opportunity Management z Shipping Management z Mis-ship Management z Back Order Management z RMA Management z Warrantee Management z Billing Management z Invoice Management z Sales History & Analysis

10/11/00Business Plan Overview Products: Product Technology zDevice-sensitive personalization zDevice-sensitive application interfaces zCellular Wireless Protocols zCommerce Integration zPolicy-directed Business Processing zFollow-Me zSmartAgent zMobileAgent zAgentFactory

10/11/00Business Plan Overview Products: Product Status zV1.1 Products Delivered zV2.0 Schedule Q zThree years in development zBased on commerce and management standards zTested by Price/Waterhouse at HP Naperville Performance Center

10/11/00Business Plan Overview Market Analysis: Market Sizes zIndustrial Equipment Market ySIC Codes 3411 to 3873 y22,000 companies >$100 million revenues y10% (2,675) are >$1 billion revenues zWireless Data Subscription Markets y1999: >7 million y2002: 21 million zm-Commerce Transaction Market y2007: ~$800 million y2010: ~$8 billion zm-CRM Application Market y2002: ~$200 million y2010: ~$800 million

10/11/00Business Plan Overview Customer Analysis: Acquisition Strategy Anchor Accounts Open Up Vertical Markets zIndustry market makers/market leaders zIdentifiable and Accessible zFulcrum of industry supply/distribution chain zSell generic solution to up/downstream trading partners zLeverage Anchor catalog investment, system integration zDeliver more value to interconnected WCA customers zDiscount future licenses for successful reference Example: Caterpillar CRSS suppliers, 200+ dealers

10/11/00Business Plan Overview Competitive Analysis: Key Competitors zWireless Web Systems Integrators [0-12 months] yLoudCloud zWireless Web Portals [6-12 months] yOracle, Siebel, SAP, ect. zWireless Application ISVs [12-18 months]  Corigo, Meridex, Datalink zWeb & IT Systems Integrators [12-18 months] yDeloite&Touche, PwC, etc. zInternal IT [24+ months]

10/11/00Business Plan Overview Competitive Analysis: Barriers to Entry zAccount Control zVertical Value-chain Control zDistribution Channels Control zMarket Technology Control zMarket Mover Control zIntellectual Property Control

10/11/00Business Plan Overview Operations: Risk Management zTechnology yFallback to larger wireless devices, HTML, GSM, non-wireless zAlternative Markets yHigh Tech, Financial Services, Real Estate, Food Services, Transportation zAlternative Products yMarketing Automation, Equipment Management, Rental Store Automation, Training Delivery and Management zAlternative Services yTrading Hubs, Commerce Brokers, ASPs zCash Cows ynon-wireless commerce, PRM, networked systems management zPatents

10/11/00Business Plan Overview Operations: Hiring Plans zImmediately: VP Business Development, VP Sales zAs revenue allows: Engineering Heads Year-End Administration Sales & Marketing Services Engineering Total304984

10/11/00Business Plan Overview Operations: Expansion Plans zCY2000: North American Headquarters - Boston zCY2001: NA Mid-west, West-coast Sales Offices zCY2001/CY2002: European Headquarters zCY2001/CY2002: Asian/Pacific Headquarters zCY2002/CY2003: South American Headquarters

10/11/00Business Plan Overview Investment Opportunity: Use of Proceeds zNational Sales & Marketing Organization zNational Product Launch zWireless Product Development zEuropean Sales & Marketing zAsian/Pacific Sales & Marketing

10/11/00Business Plan Overview Opportunity: Industrial Equipment Servicing zHeavy Equipment Manufacturer yCellular Wireless Re-supply and Service Automation

10/11/00Business Plan Overview Opportunity: Industrial Equipment Servicing zElevator Manufacturer ySatellite, Cellular, BlueTooth Wireless Service Automation

10/11/00Business Plan Overview Opportunity: Industrial Equipment Servicing zHeavy Equipment Rental yBlueTooth Wireless Automated Check-in and Service Automation

10/11/00Business Plan Overview Opportunity: Industrial Equipment Servicing zConstruction Tools Distribution yWireless Dealer Re-supply