“ Swadeshi Bal Mela ” (A Unique Exhibition, Entertainment, Knowledge for Kids) 15th to 17th Aug 2008 Goregaon Sports Club, Link Road, Malad (W), Mumbai-64

STRUCTURE OF THE PRESENTATION Background. Highlights of the mela. Events. Participation.

BACKGROUND

CONCEPT  To spread swadeshi spirit in trade & manufacturing by promoting Bharatiya Commerce and Industry  To propagate patriotism in children of the nation, as they are the ones who are to run the country tomorrow.

OBJECTIVES Arouse the ‘Patriotic Bharatiya’ spirit. Boost the morale and confidence of the Children who are the future citizens of Bharat. To create awareness among the children about the real freedom fighters of Bharat. To Develop a mindset to resolve issues on our inherent strengths. Demonstrate capability and strengths of ‘Todays Bharat’.

CENTER FOR BHARATIYA MARKETING DEVELOPMENT A unit of Swadeshi Jagaran Foundation. Incorporated in the year 1998 to take up challenges of the 21 st century. A brilliant track record of fostering the Bharatiya entrepreneurs’ efforts for self reliance. Already organized 120 Swadeshi Melas in 7 years with about participants and approximately 700 lakh visitors. CBMD: Empowering the Nation

HIGHLIGHTS of “SWADESHI BAL MELA”

MAIN EVENTS Pannel Exhibition on “Samarth Bharat” Trade Fair of Bharatiya Educational products basically related to the children Training & Competitions Patriotic Cultural Programs Theme exhibitions. “Bharat Jano”

Competitions Various types of competitions for children like:  Ginny -The Genius Quiz Contest (Smart Kids)  Dance Competition  Story Writing Competition  Essay Competition  Drawing Competition

Training Various types of Training for children like:  Vocational Guidance  Kala Dalan – (Unique Training of Art & Craft)  Akshar Sudhar (Better Handwriting)  Mujhe Jaano (Interaction with Wonder Kids)  “Saahas” Adventures Training for Kid’s  Interaction with parents for better parenting / child psychology  Techniques of improving memory  Vedic Mathematics

Special Attraction  Exhibition on great Indian Personalities  Science Exhibition  Plant Distribution  Shyamchi Aai (Film)  Aqua Zoo  Free insurance to all participating children  Sadhu baba in space

Media Plan  News Paper Advertisements Times of IndiaMumbai Samachar Navbharat TimesLoksatta Mid Day And other local Papers  Bus Panels (Back & Side Panels) (15 Buses ) In Western suburb  Hoardings on Prime spots ( 50 No’s) Mainly Link Road & S. V. Road, from Andheri to Borivali  Kiosk on Link Road from Bangur Nagar, Goregaon to Yogi Nagar, Borivali.  Local Cable ( Scrolls & Visuals ) per day at prime time In Western Suburb  Invitation Cards (50,000) ( Associate Schools, Goregaon Sport club Members, Child related NGO’s & social organizations)  Posters, Stickers (20,000)  Pamplets distribution (2,50,000) (through news papers and hand distribution)  25 school associates

PUBLICITY Visibility among the Visitors  Senior Academicians, Professionals and Government officials.  Participating organizations.  Policy makers.  Different Schools and Education Institute  Media (Print, Visual & Electronic).  Students & Parents

ASSOCIATESASSOCIATES Bharat Vikas Parishad – Costal Maharashtra Bharat Vikas Parishad – Costal Maharashtra Goregaon Sports Club Goregaon Sports Club State Bank of India State Bank of India Pitambari Marketing Pvt. Ltd. Pitambari Marketing Pvt. Ltd. Camlin India Ltd. Camlin India Ltd. Thakker Corporation (Joker Gum) Thakker Corporation (Joker Gum) Bikaji Namkeens Bikaji Namkeens

ABOUT “SWADESHI BAL MELA” Participation only by Bhartiya Entrepreneurs Expected Participants: About 60 Website / /

Display Profile  Consumer product related to children  Banking / Insurance scheme  Health care & Nutritious products  Media Entertainment  Readymade garment  Stationary & Paper Product  Educational Institutes  Educational Toy’s  Reading Material  Sports Equipment  Publications  Food Product

Swadeshi Bal Mela THANK YOU