New Age Razors Dollar Shave Club Shave Money. Shave Time. Nic Jenkins Alyssia Frace

Dollar Shave Club Marketing towards young males 3 Options – Five two bladed razor for $1 a month – $6 for a four bladed razor with four cartridges – $9 for a six bladed razor with three cartridges Gillette costs $14.75 for four cartridges

Viral Video

So Far So Good The razors are already in high demand, their on back order until May 10 th 12,000 people signed up in the first 48 hours Their viral video has over 4 million views – 3 million in less than a week Have over 24,000 likes on Facebook Over 14,000 followers on Twitter

Discussion Would any of you be interested in the Dollar Shave Club? Or do you feel that your getting more quality out of brand name razors? Would you break away from the brand that you’ve grown up with and love?

Sources /rethinking-gillette-s-pricing-the- disruptive-innovation-of-a-dollar-shave /rethinking-gillette-s-pricing-the- disruptive-innovation-of-a-dollar-shave gillette-story.html