Source: Microsoft Startup ISVs Platform Selection Factors Qualitative Research, Sept 2007 Cost Complexity Visibility Support Professional support Technical guidance Architectural guidance Market exposure Funding Customer credibility Licensing provisions Installation/Configuration Business model Extending runway Cash crunch Technology lock in

Software Full featured Development tools and production licenses (VS08, TFS, WS08, etc..), Azure CTP No upfront costs Support Community support from over 1000 network and hosting partners Professional technical support from Microsoft Visibility Profile and promotion on the BizSparkDB.com Support Visibility Software Introduced in November of 2008, Microsoft BizSpark is a program designed to provide software entrepreneurs all the resources they need to build successful companies. Eligible companies (less than 3y.o and less than 1M$ in revenues) get, for 3 years: BizSpark is available in 82 countries, in 9 languages and already counts thousands and thousands of startups.

University incubators and government agencies Trusted partners Entrepreneur and industry associations Hosters Startups join BizSpark™ Network Partners sponsor Startups Microsoft

Eligibility Private software company (created or soon to be created) Less than 3 years Less than 1M$ in revenues No Upfront Cost, just a 100$ fee to pay at graduation Eligibility Private software company (created or soon to be created) Less than 3 years Less than 1M$ in revenues No Upfront Cost, just a 100$ fee to pay at graduation Benefits: Full featured dev tools + MSDN premium subscriptions Unlimited production licenses of server products Technical support Visibility Support from the community Discounts from Hosters Benefits: Full featured dev tools + MSDN premium subscriptions Unlimited production licenses of server products Technical support Visibility Support from the community Discounts from Hosters

Julien Codorniou and IM: Twitter.com/bizspark

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