1. Software Support Visibility for startups Zoli Herczeg Evangelist http://zoli.herczeg.ro

2. Source: Microsoft Startup ISVs Platform Selection Factors Qualitative Research, Sept 2007 Challenges For Startups Cost Complexity Visibility Support Professional support Technical guidance Architectural guidance Market exposure Funding Customer credibility Licensing provisions Installation/Configuration Business model Extending runway Cash crunch Technology lock in

3. Microsoft BizSpark™ Software Full featured Development tools and production licenses (VS08, TFS, WS08, etc..), Azure CTP No upfront costs Support Community support from over 1000 network and hosting partners Professional technical support from Microsoft Visibility Profile and promotion on the BizSparkDB.com Support Visibility Software Introduced in November of 2008, Microsoft BizSpark is a program designed to provide software entrepreneurs all the resources they need to build successful companies. Eligible companies (less than 3y.o and less than 1M$ in revenues) get, for 3 years:

4. University incubators and government agencies Investors Entrepreneur and industry associations Hosters Supporting Innovation Startups join BizSpark™ Network Partners sponsor Startups

5. The Global Community Of Network Partners

6. BizSpark in one Slide Eligibility Private software company (created or soon to be created) Less than 3 years Less than 1M$ in revenues No Upfront Cost, just a $100 fee to pay at graduation Eligibility Private software company (created or soon to be created) Less than 3 years Less than 1M$ in revenues No Upfront Cost, just a $100 fee to pay at graduation Benefits: Full featured dev tools + MSDN subscriptions Unlimited production licenses of server products Technical support Visibility Support from the community Discounts from Hosters Benefits: Full featured dev tools + MSDN subscriptions Unlimited production licenses of server products Technical support Visibility Support from the community Discounts from Hosters

7. Get started at: Microsoft.com/Bizspark

8. Cloud terms Private (On-Premises) Private (On-Premises) Infrastructure (as a Service) Infrastructure (as a Service) Platform (as a Service) Platform (as a Service) Storage Server HW Networking Servers Databases Virtualization Runtimes Applications Security & Integration Storage Server HW Networking Servers Databases Virtualization Runtimes Applications Security & Integration Storage Server HW Networking Servers Databases Virtualization Runtimes Applications Security & Integration You manage Managed by vendor You manage Software (as a Service) Software (as a Service) Storage Server HW Networking Servers Databases Virtualization Runtimes Security & Integration Managed by vendor Applications

9. BUSINESS APPS COLLABORATIONSTORAGEPLATFORMMANAGEMENTPRODUCTIVITY COMMUNICATIONS

11. Microsoft Certified Partner Program Develop career Supporting Innovation Startup zone Universities Technical associations Innovation Centers Industry associations Investors PartnersStartups Students Next step Point of entry community Program BizSpark WebsiteSpark Microsoft Action Packs Government agencies Research Centers

12. Resources http://BizSpark.com http://DreamSpark.com http://Websitespark.com http://Microsoft.com/web

13. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. http://zoli.herczeg.ro

14. Three Years And Beyond After 3 years Program offering fee U.S. $100 program offering fee upon exit Production licenses Upon exit transition to appropriate commercial license offer Once in production, software licenses typically represent a small percentage, less than 10%*, of the overall hosting costs. Scalability and manageability will be the major cost drivers Tools and platform technologies Startups keep the perpetual licenses for the development and design tools Startups have the opportunity to renew the MSDN subscription to review updates Partner programs Startups can join one of our partner programs, e.g. Microsoft Partner Program *Source: IDC, 2007, Three Year Server TCO Study and estimated by hosters, OpSource and GoGrid, October 2008. Get software, support, and visibility when they are most valuable and least affordable. Get all the program components with no upfront costs for three years.