Who are they? An overview of the generational characteristics December 2006 Brookdale Community College.

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Presentation transcript:

Who are they? An overview of the generational characteristics December 2006 Brookdale Community College

Generations

Why? These groupings provide for a defined target market. The target market data are used in the creation and marketing of products and services.

Population Trends

What’s the link? Depression b WWII b Post-war cohort b Baby Boomer I b Baby Boomer II b Gen X b Millenials (Y) b

Cohorts – Monmouth County

World War II

W.W.II & Post War

Baby Boomers I

Baby Boomers II

Boomers

Generation X

Gen X

Generation Y/Millenials

Millenials

Notes Cuspers WWII/Boomer Boomer/Gen Xer Gen Xer/Millennial Generalizations Examples: Barbizon Ameriprise Financial

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