1. Marketing Review Game Chapters 1 & 2:2 Marketing Review Game Chapters 1 & 2:2

2. Chapter 1 & 2:2 Name the 4 parts of the marketing mix. Name the 4 parts of the marketing mix. Name 5 types of services Name 5 types of services ________ are tangible items that have monetary value & satisfy needs ________ are tangible items that have monetary value & satisfy needs This guy is a example of what generation? This guy is a example of what generation?

3. Chapter 1 & 2:2 Name the 7 functions of marketing Name the 7 functions of marketing The internet, catalogs, & retail stores are all part of _______ utility. The internet, catalogs, & retail stores are all part of _______ utility. The ________ market is also called the business to business market. The ________ market is also called the business to business market. Packaging, owners manuals, and salespeople all contribute to _____ utility. Packaging, owners manuals, and salespeople all contribute to _____ utility.

4. Chapter 1 & 2:2 Give 3 names for our generation Give 3 names for our generation Also called the MTV generation:___________ Also called the MTV generation:___________ Give 3 characteristics of Generation X Give 3 characteristics of Generation X This utility is the only one not directly associated with marketing. This utility is the only one not directly associated with marketing.

5. Chapter 1 & 2:2 Name 6 areas demographics include Name 6 areas demographics include The group that is identified for a specific marketing program is the _______ ______ The group that is identified for a specific marketing program is the _______ ______ Geographics, psychographics, & demographics all equal ______ _______. Geographics, psychographics, & demographics all equal ______ _______. ________ are intangible items that have monetary value & satisfy needs. ________ are intangible items that have monetary value & satisfy needs.

6. Chapter 1 & 2:2 The ______ is the person actually using the product. The ______ is the person actually using the product. Give 4 examples of psychographic information. Give 4 examples of psychographic information. ________ includes advertising, personal selling, and publicity. ________ includes advertising, personal selling, and publicity. Give 3 ways you can segment the shoe market. Give 3 ways you can segment the shoe market.

7. Chapter 1 & 2:2 What is disposable income? What is disposable income? What is the name for the population born between 1946 and 1964. What is the name for the population born between 1946 and 1964. Having Christmas trees available in November and December is an example of _______ utility. Having Christmas trees available in November and December is an example of _______ utility. The __________ market consists of consumers who purchase goods and services for personal use. The __________ market consists of consumers who purchase goods and services for personal use.

8. Chapter 1 & 2:2 What is discretionary income? What is discretionary income? _____ _______ involves using a single marketing strategy to reach all customers. _____ _______ involves using a single marketing strategy to reach all customers. _______ _______ involves making an image of your company or product “getting it into the mind of the consumer” _______ _______ involves making an image of your company or product “getting it into the mind of the consumer” Give 2 characteristics of the baby boomer generation Give 2 characteristics of the baby boomer generation

9. Chapter 1 & 2:2 Steel and plastic could be examples of items used for _______ _______. Steel and plastic could be examples of items used for _______ _______. _____________ is the process of deciding how to get goods in customers hands. _____________ is the process of deciding how to get goods in customers hands. This generation is the most ethically diverse with a lot of spending power. This generation is the most ethically diverse with a lot of spending power. Name the 5 parts of the family life cycle? Name the 5 parts of the family life cycle?