Group project The fourth group Member: 李路遥、王毅红、陈舒玲、潘彤、邱建好 group leader ：蒋丽娟

License to use an established brand Use is very restrictive-many rules to be followed Provide a proven successful business format Entrepreneurship for people that are not particularly entrepreneurial

SEVEN-ELEVEN

Brief Introduction Seven-eleven is the biggest retail company of Japan and it is the world's largest retail group.Founded in November 1973,Seven-eleven has many convenience stores,supermarkets,department stores,specialty stores in Japan and around the world.It is able to grasp each of the market pulse and can accurately determine the direction of the market at the right time, which are the path to success.

So every franchisee is proud of it and most franchisees feel that being the franchisee means that you choose the right life. Beijing, the capital of China,has learned about the culture of Seven-eleven very thoroughly,which leads a good future for every franchisee.

Coffee-to-goSlurpee Big Bite Big Gulp the main goods

Involving the international alliance Because Seven-eleven has exhibitions in many countries,it can purchase goods with other countries or introduce the manufacturers to each other so that the costs of goods may be reduced and the company can create many characteristic goods. the business pattern

Non-cash payment mechanism Seven -eleven has been set up all over the world,so many places develop different non-cash payment mechanism.For example, you can use the public transportations to consume in guangzhou and in Hong Kong you can use the octopus card to consume in Seven-eleven.

Seven -eleven has updated the brand image of take- away coffee.The new brand image stresses intelligence and convenience. The design mainly contains iconic stripe and the digital "7" which appears in the stripe indistinctly. the brand image of take-away coffee

In order to run the 7-Eleven,the applicants are required to invest 3.0 million, which includes signing bonuses, training fees, bonds, etc., and the need to advance internshi1p. In addition to providing a guarantor, the need to select an assisted person has a relationship with store management for future work. the way to join in 7-Eleven

7-Eleven is conclusion

Thank you!