The Power to Empower 

Empowering people to build better lives The Power to Empower  Sandra l. Hollett, Chief Executive Officer Chattanooga, TN, USA 160 employees $9 million annual budget 22 Programs 11 Tennessee Counties 5 Georgia Counties 3 Alabama Counties

Crisis Services Family Violence Shelter Emergency Family Shelter Sexual Assault Center New Visions Transitional Housing Community Education The Power to Empower  3,941 ……… nights of shelter provided last year

IF YOU Ignore me… As a victim of rape, I will be 26 times more likely to abuse drugs and 4 times more likely to consider suicide.

IF YOU Empower me… I will begin the journey of healing and become a survivor.

Family Strengthening Services Counseling Consumer Credit Counseling Family Financial Counseling Pregnancy Counseling and Parenting Education Building Stable Lives East Lake ( United Way) Family Services Counseling The Power to Empower  $7,066,737 …. in debt repaid back to community

IF YOU Judge me… I will be too ashamed to seek mental health counseling, letting anxiety destroy my career and relationships

IF YOU Empower me… I will get counseling and learn to overcome my anxiety and keep my family and job together.

Support Services Deaf and Hard of Hearing Homemakers Elderly Victims Assistance Public Housing Ombudsman The Power to Empower  640 ….. persons stayed independent in their own home

IF YOU Forget me… I will continue to be one of 500,000 million elderly abuse victims in America this year.

IF YOU Empower me… I will let someone know I’m being hurt and the abuse will finally stop.

Youth Services Residential Home Care Foster Care Network Adoption Intensive In home Services Family Functional Therapy The Power to Empower  24,908… …. days of care provided last year

IF YOU Dismiss me… I may be one of nearly 7,000 youth committed to state custody in Tennessee this year.

IF YOU Empower me… I will take the necessary steps to be reunited with family and build stronger relationships.

The Partnership for Families, Children and Adults touches more than 74,000 lives in the Tennessee Valley each year. We’ve been helping people you know for 133 years. The Power to Empower 

Marketing Your Cause 1. There is a need (Cultural Relevance). 2. We meet that need (Meaning). 3.“ Wow, look how they helped that person..” (Emotional Connection). 4. “I want to be a part of that vision/mission.” (Loyalty).

Call to Action/Create Impact If you empower me… Look beneath the surface… Is it still a bedtime story if you don’t have a bed to sleep in? Somewhere Video

Guerilla Marketing Wikipedia: is an unconventional system of promotions that relies on time, energy and imagination rather a big marketing budget ($$). WOM = word of mouth Social Media – Viral promotion

Examples Don’t Just Look Away! Maybe he’d have a better place to sleep if we all opened our eyes… Didn’t notice her? That’s the real problem. Would you prefer Malaria, Cholera, or Typhoid in your drinking water? Text to help this homeless man – video loop of man in apartment

Questions or Comments?

THANK YOU – D’akujem The Power to Empower 