PSA Public Service Announcement Assignment

Definition: PUBLIC SERVICE ANNOUNCEMENT “Defined by the Federal Communications Commission as an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest. PSAs can be produced for television and radio broadcast.” aba.org

Definition: PUBLIC SERVICE ANNOUNCEMENT “Announcements that inform the public about safety and health information, community services or public affairs. Produced and programmed much like commercials, but usually not produced for profit.” PBS.org

Public Service Announcement: You will individually: Select a topic Research the topic Write and pitch proposal Write script Draw storyboards Direct and shoot video (if you act it must be a small part) Edit video

Public Service Announcement: Can be aired on our Morning Bulletin and on Student DV (cable) Can be entered in County Fair and SEVA Awards

Public Service Announcement: Our assignment is exactly 60 seconds plus 3-5 seconds of credits. Everything must be original Music and images. (Photos from the Internet will disqualify your project.)

PSA Examples Critique and Analysis Filmmaking Technique Target Audience Lecture Examples

PSA Examples…websites Adcoucil.org AdGalleryWhitehouseDrugPolicy.org PsaResearch.org

PSA Topics Pick one of the following:

Smoking PSA Topics Health Consequences Social Consequences Jobs-Hiring Dating

Drug Abuse PSA Topics Health Consequences Legal Consequences Psychological Issues

Prescription Drug Abuse PSA Topics Prescription Drug Abuse Health Consequences Legal Consequences Psychological Issues

Personal Safety PSA Topics Tips for keeping safe from crime. How to get additional information

Eating Disorders PSA Topics How to identify if you Have a problem. Where to seek additional information

PSA Topics Alcohol Abuse

PSA Topics Depression Symptoms Treatable Resources for help

Teen Drunk Driving Consequences PSA Topics Teen Drunk Driving Consequences Legal consequences Deaths and injuries

PSA Topics Pollution/Littering

PSA Topics Campus Littering

Household Chemical Disposal PSA Topics Household Chemical Disposal

PSA Topics Pet Adoption

PSA Topics Steroid Use

PSA Topics Stereotypes

PSA Topics Stay in School

PSA Topics Peer Pressure

PSA Topics Sexual Harassment

PSA Topics Teen Dating Violence

PSA Topics Domestic Violence

PSA Topics Runaway Hotline

Suicide Prevention Hotline PSA Topics Suicide Prevention Hotline

California Youth Crisis Line PSA Topics California Youth Crisis Line

Sexual Assault Hotline PSA Topics Sexual Assault Hotline

Skin Cancer Prevention PSA Topics Skin Cancer Prevention

PSA Topics Study Habits

Texting or cell phone use while driving PSA Topics Distracted Driving Texting or cell phone use while driving

Guidelines for using 911 (from a cell phone) PSA Topics Guidelines for using 911 (from a cell phone)

PSA Topics Personal Fitness

Calories of Various Foods PSA Topics Calories of Various Foods

Healthy Eating Choices PSA Topics Healthy Eating Choices

PSA Topics Benefits of Breakfast

PSA Topics Youth Volunteerism

PSA Topics VolunteerMatch.org

PSA Topics Safety on the Internet

PSA Topics Online Bullying

PSA Topics Illegal File Sharing

PSA Topics Internet Addiction

Hearing Damage (Loud Music) PSA Topics Hearing Damage (Loud Music)

PSA Topics Goal Setting

PALS PE Personal Activity Logs PSA Topics PALS PE Personal Activity Logs For broadcast on Morning Bulletin

PSA Topics Student Ideas? Discuss unlisted ideas with your teacher for pre-approval

PSA Examples Successful PSAs: Tell a story Use a voiceover Gives facts Refer viewer to a resource for additional information.

PSA Examples PSA Student Examples Examples from Mr. Clark’s Lecture

Preproduction Teacher presents topics Students commit to one Student pitches idea to teacher Students begin research of topic Students brainstorm ideas Students identify a Method of Advertising

Preproduction Students pitch concept to teacher Students write concept: Your name, period and date in the upper right hand corner. · Topic: (selected from the list) · Actors: · Hook: (what is going to keep you audience from changing the channel?) · Facts: (what do you want your audience to know about this issue you are presenting) · Locations: (where are you shooting?)

Preproduction Students develop A/V script Split column format (Example: Next slide)

XLS: Camera is on Person #1’s house. Video Audio Seconds LS: Person #1 is lying across a glider and is talking on the phone. Then person #1 receives a text message. Narrator: “We were best friends, and we used to tell each other everything.” 5 ECU: Close up on the text message. Narrator: “Then things changed when he came into the picture” MS: Person #1 is sitting on the stairs talking on the phone, camera is angled upward at the person. Narrator: “At first she was happy, and told me every detail” MS:Person#1 is lying down on the stairs, the phone rings, she looks at the phone, doesn’t answer it, and tosses it away. Camera is angled downward on her. Narrator: “But then she stopped calling. When I tried to call her, she didn’t pick up.” 6 XLS: Camera is on Person #1’s house. Narrator: “She barely came to school anymore and never answered the door.” 3 MS: Person #1 drinks from a bottle. Sitting in the closet; cornered. Camera is angled downward. (Voice Over) Narrator: “What was she doing? Rumors were spreading that her boyfriend was beating her, but if that was the case wouldn’t she tell me?” 8

Preproduction Students draw storyboards Students take turns drawing frames. Each student initials the corner of the frame they drew. Storyboards are always done on national commercials and PSAs for client approval.

Production Students shoot projects Locations outside of school are more interesting Record narration track right into camera

Post Production Edit Project Copyright Issues Music Royalty Free Garageband / Sony Acid Express Images Make a playable DVD for SEVAs