2011 ADC WINTER FORUM | PAGE 2 Residential Energy Savings Programs: Win-Win-Win Martha Amram, Ph.D., CEO, Ennovationz, Inc. --- Feb. 15, 2011

2011 ADC WINTER FORUM | PAGE 3 Overview  Problem: 35% higher energy use on-base  Solution: Positive resident engagement  Financials: Savings from the start  Technology Platform: National & localized  Next Steps: Fit into DOD’s strategy

2011 ADC WINTER FORUM | PAGE 4 The 35% Problem On-Base Off-Base On-base housing Same age or younger Same size Energy-efficient construction On-base residents More kids More stay-at-home More electronics & fridges Fewer CFLs On-base energy use 35% higher It is not the house!!

2011 ADC WINTER FORUM | PAGE 5 The Persistent Gap Residents PMH Army  Energy bill anxiety high  Don’t know how to save  Energy & water costs high  Any action hurts resident satisfaction  No extra $$  Net-zero goal  Don’t distract my soldiers  No extra $$

2011 ADC WINTER FORUM | PAGE 6 Residents PMH Army  Energy bill anxiety high  Don’t know how to save  Energy & water costs high  Any action drops resident satisfaction  No extra $$  Net-zero goal  Don’t distract my soldiers  No extra $$ Solution: Positive Resident Engagement INgenUity: A self-funding, technology-supported, energy-saving & rewards program

2011 ADC WINTER FORUM | PAGE 7 The Savings are Large & Quick  Energy Savings: $180 - $200K per 1000 homes  Time to Implementation: MONTHS  Time to Payback: MONTHS

2011 ADC WINTER FORUM | PAGE 8 How it Works  Local menu of savings actions  In-home coaching visit  Resident pledge to do 5 actions  Statements of savings, goals and reward points  Phone and support  Points redeemed by resident  Challenge

2011 ADC WINTER FORUM | PAGE 9 RESULTS: 18% Energy Savings from Coaching

2011 ADC WINTER FORUM | PAGE 10 RESULTS: Savings Every Day for Military Families

2011 ADC WINTER FORUM | PAGE 11 RESULTS : Keys to Success Personalization Challenge 3:1 highest energy use to lowest 50% of energy use from 1/3 homes Solution In-home personalization Personalized goals Personalized support Engagement Challenge Mission stress Super-active families Solution Self-select 5 Acts Awareness > 5 Acts Group goal

2011 ADC WINTER FORUM | PAGE 12 RESULTS: 180° Turn on Energy Bill Anxiety Residents: “The check list of steps made it very easy to save energy, and once the actions became habit, it was even easier.” “The best thing about the program was having someone come to our home to talk to about ways to save energy.” “The program was great.”” Base Privatized Housing Manager: “This study exceeded my expectations.” Base Commander: “A sensational success.” “ A wonderful step in the right direction.” Base Privatized Housing Manager: “This study exceeded my expectations.” Base Commander: “A sensational success.” “ A wonderful step in the right direction.” “I think the changes will persist, they’re very easy changes.” “People will be surprised at how much energy they are using.”

2011 ADC WINTER FORUM | PAGE 13 Financials: Savings From the Start Savings 3X Cost Adapted to Local DetailsPuts Money in Service Member’s Pocket

2011 ADC WINTER FORUM | PAGE 14 Next Steps: Fit with DoD Strategy BAH + Rewards = Lower admin costs Higher satisfaction Energy savings Billing + Rewards = Higher satisfaction Less delinquency Energy savings Mock Billing + Rewards = Lower costs Higher satisfaction Energy savings Net-Zero Home = Solar + EE Appliances + EE Lighting + Rewards

2011 ADC WINTER FORUM | PAGE 15 Technology Platform: National & Localized Utility-grade meters PLUS Web/mobile platform NATIONAL Common platform speeds savings National merchants See it on your smart phone LOCAL Local rewards supports community Customized accounting to base needs Local energy saving recommendations Technology platform plus coaching delivers personalization and engagement nationwide -- same mix of technology and know-how used in simulation-based training

2011 ADC WINTER FORUM | PAGE 16 Questions? Residents PMH Army Martha Amram