Southeastern TTRA Annual Conference Mississippi Lodging Indicators: FY 2004 – FY 2008 Thomas E. Van Hyning Research Program Manager Mississippi Development Authority/Tourism Division Montgomery, Alabama March 24, 2009 SETTRA Annual Conference

LODGING CENSUS AS OF JUNE 30 MDA/Tourism Division conducts a Lodging Census by FY. Smith Travel Research (STR) data are also secured. Mississippi Gaming Commission (MGC) furnishes quarterly state-licensed casino hotel data, via their own surveys. SOME LODGING-RELATED INDICATORS Number of Hotel & Motel (H & M) Rooms (thousands) Occupancy Percentage and Average Daily Rate Revenue Per Available Room (REV PAR) Lodging/Traveler Accommodations’ Employment B & B Properties, RV Spaces with electricity & water Note: Other Indicators are monitored and included in annual reports.

How close were the STR hotel & motel room count data to those via the MDA/Tourism Division Census? What proportion of Mississippi’s total hotel & motel rooms are in state- licensed casino hotels? Why bother with casino hotel data? Where do differences emerge between corporate & franchise properties and state-licensed casino hotel data? When can STR’s Duane Vinson be contacted to discuss research? Should data gathering efforts continue with our B & B Association? A Few Questions SETTRA Annual Conference

Smith Travel Research (5-year average): 51,806 6/30/04: 55,351 6/30/05: 54,676 Katrina Cycle 6/30/06: 45,695 6/30/07: 49,721 6/30/08: 53,587 MDA/Tourism Division (5-year average): 51,973 6/30/04: 54,027 6/30/05: 55,259 Katrina Cycle 6/30/06: 45,774 6/30/07: 51,087 6/30/08: 53,719 Sources: Smith Travel Research, Hendersonville,Tennessee; MDA/Tourism Division, Jackson, Mississippi, FY 2004 – FY 2008 Hotel & Motel Room Census SETTRA Annual Conference

Fiscal Year# of Hotels # of Rooms FY 2004 : 33 14,269 FY 2005 : 33 14,258 FY 2006 :(Katrina cycle) 22 8,653 FY 2007 : 26 11,660 FY 2008 : 28 12,362 Five-Year Average : 28 12,240 Source: MGC Quarterly Surveys, Jackson, Mississippi, FY 2004 – FY 2008 Casino Hotel Snapshot SETTRA Annual Conference

Fiscal Year# of B & B’s # of Rooms FY 2004 : FY 2005 : FY 2006 :(Katrina cycle ) FY 2007 : FY 2008 : Five-Year Average : Source: MGC Quarterly Surveys, Jackson, Mississippi, FY 2004 – FY 2008 B & B Snapshot SETTRA Annual Conference

MGC Region # of Hotels # of Rooms North River 126,105 (Coahoma and Tunica counties) Coastal 95,336 (Hancock and Harrison counties) South River (Natchez-Vicksburg, Greenville and Washington County) ___________________ 2812,240 Source: MGC Quarterly Surveys, Jackson, Mississippi, Mississippi Gaming Commission Regional Snapshot SETTRA Annual Conference Five-Year Average - FY 04 to FY 08

QUICK FACTS STR OCC % ADR REV PAR FY 2004 Amigos 58.1 $59.21 $34.40 FY 2005 Amigos 58.8 $60.87$35.79 FY 2006 Amigos 68.9$69.10$47.61 FY 2007 Amigos 61.2$71.20$43.57 FY 2008 Amigos 61.1$73.35$ Year Composite 61.5$66.96$41.18 * Occupancy %, Average Daily Rate (ADR), REV PAR. Source: Smith Travel Research, Hendersonville, Tennessee, 2004 – SETTRA Annual Conference The three (3) Amigos*

QUICK FACTS MGC OCC % ADR REV PAR FY 2004 Amigos 79.2 $53.78 $42.59 FY 2005 Amigos 85.3 $58.59$49.98 FY 2006 Amigos85.1$65.56$55.79 FY 2007 Amigos83.0$68.12$56.54 FY 2008 Amigos82.3$69.51$ Year Composite 82.8 $62.54 $51.78 * Occupancy %, Average Daily Rate (ADR), REV PAR. Source: MGC Quarterly Surveys, Jackson, Mississippi, 2004 – SETTRA Annual Conference The three (3) Amigos*

* Includes non-casino Hotels & Motels, B & B’s, RV Parks and Recreational Camps, some Residential Property Managers, among others. FY 2004 – FY 2008 Lodging Employment Breakdown FY Casino Hotels Other Lodging* ,800 11, ,658 11, ,253 10, ,574 10, ,450 10,700 5-Year Avg. 3,945 11,165 SETTRA Annual Conference

Thomas E. Van Hyning Research Program Manager Mississippi Development Authority/Tourism Division For a copy of this presentation, please your request to: For a copy of this presentation, please your request to: SETTRA Annual Conference