1. State of the Lodging InduSTRy Brittany Baldwin, Sales Executive Small Hotels Retreat – September 2010

2. Overview: Total Caribbean & Small Hotels

3. Caribbean Hotel Industry - Key Statistics YTD July 2010 % Change # of Hotels2,272 Hotel Rooms242,155 0.2% Occupancy66.3% 1.8% Average Daily Rate $168.67 4% RevPAR$111.81 5.8% Room Revenue$ 5.7B 6.1% 2010 Smith Travel Research, Inc.

4. Caribbean Small Hotels Industry - Key Statistics YTD July 2010 % Change # of Hotels1,486 Hotel Rooms44,253 0.6% Occupancy59.3% 7.4% Average Daily Rate $267.56 10.8% RevPAR$158.57 19% Room Revenue$ 1.5B 19.7% 2010 Smith Travel Research, Inc.

5. Will The Caribbean See Improvement in 2010? Total Caribbean % Change 2007 - 2009 and July 2010 YTD

6. Small Hotels Seeing Light At the End of the Tunnel Caribbean- Small Hotels (75 rooms or less) % Change 2007 - 2009 and July 2010 YTD

7. Supply & Demand

8. Building In a Downturn. Demand Finally On The Rebound! Total Caribbean Twelve Month Moving Average % Change – 2006 to July 2010 -6.4% 2.6% -5.2%

9. Supply Growth Remains Flat. Positive Demand May 2010. Caribbean Small Hotels (75 rooms or less) Twelve Month Moving Average % Change – 2006 to July 2010 -14% 5.2%

10. Occupancy

11. Strong Occupancy Growth Across The Board Select Destinations- Occupancy % Change July 2010 YTD vs. July 2009 YTD

12. Small Hotels Recovering Occupancies Select Destinations- Small Hotels vs. Large Hotels Occupancy % Change- July 2010 YTD

13. ADR (Average Daily Rate)

14. Caribbean Showing Positive ADR Improvement Select Destinations- ADR % Change July 2010 YTD vs. July 2009 YTD

15. Caribbean ADR Improvement Driven By Small Hotels Select Destinations – Small Hotels vs. Large Hotels ADR % Change- July 2010 YTD

16. RevPAR (Revenue Per Available Room)

17. RevPAR’s Are Slowly Rising Select Destinations- RevPAR % Change July 2010 YTD vs. July 2009 YTD

18. Positive RevPAR Growth For Small & Large Hotels! Select Destinations – Small Hotels vs. Large Hotels RevPAR % Change- July 2010 YTD

19. “Thank You” to the Most Recent Caribbean Enrollees: Round Hill Hotel & Villas- Jamaica Lion’s Dive & Beach Resort- Netherland Antilles Crown Point Beach Hotel- Tobago Cascadia Hotel & Conference Center- Trinidad Toucan Inn & Bonkers- Trinidad Cara Suites Hotel- Trinidad Tamarind Reef Hotel – USVI Sugar Beach Condo Resort- USVI

20. How Do I Participate? STR’s Roundtable Session will explain how your hotel can enroll & participate Or stop by the STR booth for more details

21. For More Information brittany@str.com 615-824-8664 ext 3384 (Presentation available on www.hotelnewsnow.com)www.hotelnewsnow.com