From Administration to Z-Scores: An Overview of Survey Research Ellen Bara Stolzenberg, Ph.D. Dominique Harrison UCLA Higher Education Research Institute
Survey Administration Before During After ADMINISTRATION & PLANNING BEST PRACTICES COLLEGE IMPACT
ADMINISTRATION & PLANNING: FIVE Ws and an H Who What When Where Why How *Not necessarily in this order
WHAT & WHY Overall purpose of survey/study Research questions Goals for data use, policy, & practice Longitudinal or cross-sectional
WHAT & WHY (continued) Audience? Stakeholders? Is a survey the best option? Existing instrument vs. Design your own
Existing instrument vs. Design your own Existing instruments? Existing literature? Pilot Focus groups to help design/redesign Types of Questions Validity & Reliability
Validity & Reliability Does it measure what it is designed to measure? Reliability Does the measurement give consistent results?
WHO Population vs. Sample Population of interest Freshmen Faculty Graduate Students STEM Undergraduates Etc. Survey all or sub-sample?
WHO (continued) Personal Identifiers Confidentiality vs. Anonymity Merging data
3 Dreaded Letters
WHEN, WHERE, & HOW Time of year Time of term Time of week Time of day Mode of administration Proctored setting Pre-notification Incentives
BEST PRACTICES Administration Paper vs. Web Follow-up (reminders, communication) Advertising Survey length
COLLEGE IMPACT Reports & Deliverables Disseminating Data Merging Data Format Audience Mode Merging Data Analysis & Interpretation
Analysis & Interpretation Descriptives Frequency distributions Crosstabs Factor Analysis/Constructs Group Comparisons T-tests/ANOVA & Post-hoc tests Longitudinal Studies Regression
Discussion & Questions Campus-specific concerns? Examples with varying levels of success? General questions?
Contact Information www.heri.ucla.edu Ellen Stolzenberg stolzenberg@gseis.ucla.edu 310-825-6991 Dominique Harrison heri@ucla.edu 310-825-7079