© 2007 IBM Corporation Innovation That Matters Web 2.0: the current generation of Internet capabilities Christopher Perrien

© 2007 IBM Corporation Plan for today  Stimulate your thinking about Web 2.0 & your business  Acquaint ourselves with fundamental Web 2.0 terms & technologies  Encourage you that now is a good time to act  Give you some ideas on how to get started –At the browser and at the technical layer

© 2007 IBM Corporation Proliferation of Open Standards have enabled innovation and greater efficiency of “social experience” in what is now known as WEB 2.0  Web 1.0 was about connecting computers and making technology more efficient for computers. Web 2.0 is about connecting people, and making technology efficient for people.

© 2007 IBM Corporation 4 Blogging 1. Knowledge is no longer Power 2. Be larger than you are 3. Community Building 4. 3rd Screen 5. Video Video Video 6. Games & virtual worlds 7. SaaS & SOA 8. Mash-ups, Gadgets, Widgets 9. Pay the customer first 10. Low barriers to getting started

Wikis

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© 2007 IBM Corporation 12 What you should know about Web Knowledge is no longer Power 2. Be larger than you are 3. Community Building 4. 3rd Screen 5. Video Video Video 6. Games & virtual worlds 7. SaaS & SOA 8. Mash-ups, Gadgets, Widgets 9. Pay the customer first 10. Low barriers to getting started

© 2007 IBM Corporation 13 We all know; Sharing is therefore power

© 2007 IBM Corporation 14 Appear LARGER than you are

© 2007 IBM Corporation 15 Third Screen: mobile search = advertising $ Google buys DoubleClick for $3.1b Yahoo buys stake in Right Media for $680 mm and acquires Tyroo Microsoft acquires Motion Bridge, GeoTango, TSSX (China Mobile)

© 2007 IBM Corporation 16 Video Video Video

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© 2007 IBM Corporation 20 Web Services & SOA & Software as Service

© 2007 IBM Corporation 21 Mash-ups, Gadgets, Widgets

© 2007 IBM Corporation 22 Mash-ups, Gadgets, Widgets

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© 2007 IBM Corporation 25 Community Building & Social Networks

© 2007 IBM Corporation Lower Barriers to getting started Source: Forrester Research, Inc

© 2007 IBM Corporation Web ibm.com

© 2007 IBM Corporation Collective Intelligence: Thinkplace

© 2007 IBM Corporation Collective Intelligence: Tech. Adoption Program- TAP

© 2007 IBM Corporation Wikis: Wiki Central v2

© 2007 IBM Corporation Demand Workplace RSS Feeds

© 2007 IBM Corporation Blogging: w3 BlogCentral

© 2007 IBM Corporation The First Step: IBM Lotus Sametime 7.5  Instant Messaging –Richer user experience –New IM client with comprehensive update to user interface and features  Web Conferencing –New Lotus Sametime Web conference user experience –Easy, fast and reliable entry to Web conferences  Communities, broadcast applications, and other innovations Major upgrade and investment in real-time collaboration:

© 2007 IBM Corporation Lotus Connections services Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities

© 2007 IBM Corporation