COMP 6125 An Introduction to Electronic Commerce Session 0: Introduction & Objectives

Course Objectives Comprehend the fundamentals of e- commerce Comprehend legal, ethical and tax issues Analyse e-commerce business strategies Analyse selected e-commerce case studies

Course Objectives Critically analyse Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to- Consumer (C2C), and Business-to-Government (B2G) e-commerce Evaluate the quality and usability of websites using manual methods and automated tools Evaluate e-commerce technologies: software, security and payment systems

Course Objectives Effectively plan e-commerce initiatives Create a marketing strategy for a new product or services Create a new product or service

Grading Structure Assignments – 30% –Best 3 out of 4 at 10% each Project Report – 30% –4 weeks in duration Oral for Report – 10% Final exam – 30%

Reference & Resource Materials Course Book – Electronic Commerce, Seventh Annual Edition by Gary Scheider © 2007 The World Wide Web