Trends confronted by adolescents in Hong Kong Consumption Behaviours Liberal Studies Personal Development & Interpersonal Relationships.

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Presentation transcript:

Trends confronted by adolescents in Hong Kong Consumption Behaviours Liberal Studies Personal Development & Interpersonal Relationships

Learning Targets  What are the factors and impacts of teenage consumption behaviours?  What are the ways of facing bad consumption behaviours?

Being a consumer  We had bought or paid for many goods or services in our daily lives…

Consumption Behaviours  Lining up for iPhone Lining up for iPhone  Why do they want to buy the new iPhone as early as possible?  Harbour City ad Harbour City ad  What does the advertisement persuade you to do?

Consumption Behaviours  Which one will you buy for yourself? Why?  Discuss with your group members

Consumption Behaviours  Which one will you buy for yourself? Why?  Discuss with your group members

Values of a product or a service  Materialistic Value  The actual value of the product or service  Symbolic Value  The value of the product or service that can form your identity and social status

Factors  Mass media  Advertisements  Magazines and Newspapers  Internet shopping  Peers  Conformity and Peer Pressure

Impacts  Personal level  Financial difficulties  Hinder self exploration of personal abilities and potential -> hinder self-actualization (only define himself by the things he buys) Hinder self exploration of personal abilities and potential  Family level  May cause family conflict (caused by overspending)

Impacts on adolescents  Adolescents are…  Impulsive  Easily influenced by peers (Conformity and peer pressure)  More reliant on external acceptance  Adolescents are more vulnerable to the effects of bad consumption behaviours

Ways of facing bad consumption behaviours  Discuss with your group  How do you make decisions when you want to buying something new?  Did someone in your group feel regret after he/she bought something new? Invite him/her to share the reasons behind.

Ways of facing bad consumption behaviours  Read the article (part 2) together with your groupmate  Which measures are more effective to help you face bad consumption behaviours? Why?

Exercise a) Identify the factors affecting adolescents’ consumption behaviours in Source 1. Use the source materials to support your findings.  Identify…  Read the source  Find relevant ideas  Extract keywords  Organize them in writing

Exercise b) Explain how does the soft drinks company in Source 2 use the factors you have identified in question (a) to advertise to teenagers.  Explain…  Select one factor from (a)  Link the factor to a concept (adolescents)  Use an example to show the relation

Exercise c) One of your friends didn’t receive a can of the soft drink in question (b). Suggest ONE way to cheer her up.  Suggest…  (Cheer up -> To improve self-esteem)  Select a concept related to self-esteem  Give example of how the concept can be used in the real world (suitable & feasible)