DENVER T h e M i l e H i g h C i T y  Denver, Colorado, is one of America ’ s fastest- growing cities.  Situated in the Rocky Mountains, the Mile High.

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Presentation transcript:

DENVER T h e M i l e H i g h C i T y  Denver, Colorado, is one of America ’ s fastest- growing cities.  Situated in the Rocky Mountains, the Mile High City entertains over 8.8 million visitors a year. These visitors travel from all over the world (Germany, Latin and South America, Japan, and Korea) and speak a variety of languages.  Cultural attractions: museums, shopping, dining, and nightlife.

DENVER METRO CONVENTION AND VISITORS BUREAU  Denver Metro Convention and Visitors Bureau (DMCVB) promotes Denver and Colorado through denver.org  The site is used by local, national, and international travelers, conventioneers, and meeting planners.

DMCVB Globalization through Localization Strategy  Multi lingual content on their website for international visitors.  Downloadable Multilingual Brochures of Denver

OVERVIEW  Language barrier to Non-English speaking visitors  Cost  Timescales  Ease of implementation  Ease of update and maintenance

OVERVIEW  translations.com  O'sullivan website translations  Expensive  Hard coded (translating each page individually)  Time-consuming  Difficult to implement  Difficult to maintain

OVERVIEW  WorldLingo's Instant Website Translator  Click of a mouse button (Flag identifier) language change.  Extremely simple to implement  Updates to translations happen dynamically  Easy maintenance of the website.  Translates the original English into ten languages

CASE QUESTIONS  What drove the need for Web translations?  How was it done?  What is translated on the site?

HOW WAS IT DONE?

WHAT IS TRANSLATED?

WordLingo.com

PRODUCTS & SERVICES

Website Translator

TEXT TRANSLATOR

Other Services  Limited free translations online, allowing non- registered visitors to translate up to 150 words at a time.  For $4.95 a month, you can purchase the MyWorldLingo package, accessible in 15 languages and offering unlimited machine translations.  Automatic translation, and native-speaking translators who specialize in various fields.

Other Services  Document Translation  Fast and accurate translation in over 141 languages  Qualified native speaking translators  Confidentiality and trust  Additional Languages of Translation  Fast, accurate Translations  Professional, high quality translations.  Software and Website localization  Specialist industry translators  Publishing Translations

Applicability of the technology to the Jamaican situation  Visitjamaica.com  JIS.com

visitjamaica.com