ACC-SoCal In-House Counsel Conference [add logo of sponsor] #IHCC15 SCAMS, SCHEMES, AND SPOOFS: ONLINE BRAND PROTECTION ISSUES January 21, 2015 Anaheim, California Sponsored by KNOBBE MARTENS Panelists Katherine McGowan, Trademark/Advertising Counsel LinkedIn and Susan Natland & Jeff Van Hoosear, Partners Knobbe Martens #IHCC12

090701_2 2 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs Dear Sir: I have been requested by the Nigerian National Petroleum Company to contact you for assistance in resolving a matter. The Nigerian National Petroleum Company has recently concluded a large number of contracts for oil exploration in the sub-Sahara region….. In exchange for your accommodating services, the Nigerian National Petroleum Company would agree to allow you to retain 10%, or US$4 million of this amount… However, to be a legitimate transferee of these moneys according to Nigerian law, you must presently be a depositor of at least US$100,000 in a Nigerian bank which is regulated by the Central Bank of Nigeria… Time is of the essence in this matter… Yours truly, Legitimate (Really) Nigerian Prince

090701_3 3 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  Types of Scams: – Phishing – Pharming – Spoofing – Counterfeits/Fakes – Grey Market – Cybersquatting/Typosquatting – Domains/Keywords – Malware/Spam Scams, Schemes, and Spoofs

090701_4 4 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs – Consumer Fraud  Counterfeits/Fakes  Grey Market  Pharming/Phishing – Brand Misuse  Brandjacking  PPC Abuse  SEO Abuse – Domain Misuse  Cybersquatting  Typosquatting  Domains/Keyword Scams

090701_5 5 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  Online Brand Protection Issues – U.S. e-commerce sales were $263B in 2013* – Expected to increase to $414B by 2018* * U.S. E-commerce Forecast, 2013 To 2018, Forrester Research, Inc. Scams, Schemes, and Spoofs

090701_6 6 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs  PHISHING: Sending an falsely claiming to be a legitimate enterprise in an attempt to trick the user into surrendering private information – Check URL  Check Whois information  Contact domain registrar? 

090701_7 7 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here urlQuery.net – a service for detecting and analyzing web-based malware. It provides detailed information about the activities a browser does while visiting a site and presents the information for further analysis.

090701_8 8 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs

090701_9 9 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  PHARMING: A legitimate site is copied exactly and victims are directed to forms that collect private information – Malware – Spam Scams, Schemes, And Spoofs

090701_10 10 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  Pharming makes use of the DNS (Domain Name Servers)  A user can enter the correct URL and still be redirected to fake/scam site  Pharming allows for targeting large groups of people at one time  High risk of malware Scams, Schemes, and Spoofs

090701_11 11 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs

090701_12 12 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  SPOOFING: Creating an or a website with the intention of misleading  CYBERSQUATTING: Brand names used within a domain  TYPOSQUATTING: Misspelled brand names used within a domain Scams, Schemes, and Spoofs

090701_13 13 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here – Why does “spoofing” work? – Understanding consumer behavior/preferences  bargain (cheaper) vs. fake (cheap) Scams, Schemes, and Spoofs

090701_14 14 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here – Understanding consumer behavior/preferences  bargain (cheaper) vs. fake (cheap) Scams, Schemes, and Spoofs

090701_15 15 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  Bargain Shoppers – Looking for genuine goods – Deceived by counterfeit sites  Similar domains (cybersquatters/typosquatters)  Use of Trademarks/Logos  Use of Photos/Descriptions  “Plausible” price points Scams, Schemes, and Spoofs

090701_16 16 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  Since 2010, “Operation in Our Sites” has seized over 1000 domain names  Project Copy Cat in 2012 targeted “fake sites” – Counterfeit Goods – Identity Theft Scams, Schemes, and Spoofs

090701_17 17 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Fake domain name: Wallmatt.com Real domain name: Walmart.com Fake: Appple.com Real: Apple.com Fake: BestBuyh.com Real: Bestbuy.com Fake: Fashiomworld.co.uk Real: Fashionworld.co.uk Fake: Sportsdierct.com Real: Sportsdirect.com Fake: Wurbanotfitters.co.uk Real: Urbanoutfitters.co.uk Scams, Schemes, and Spoofs

090701_18 18 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  National Intellectual Property Rights Coordination Center  Scams, Schemes, and Spoofs

090701_19 19 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here louisvuittononlineoutletus.com officialsanfrancisco49ers.com originalbeatsbydre.com Scams, Schemes, and Spoofs

090701_20 20 beatsbydre? Scams, Schemes, and Spoofs

090701_21 21 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs

090701_22 22 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  Online Brand Protection – Domains/Keywords – Impact of New (300+) gTLDs?  ___.company  ___.business  ___.services – Domains  bargain-related terms  ____outletstore.com or discount_____.com  trust-related terms  original____.com or official_____.com – Keywords  “discount” or “outlet”  “official” or “original” Scams, Schemes, and Spoofs

090701_23 23 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  Domain resources – Domain management services – In-house resources – Free resources Scams, Schemes, And Spoofs

090701_24 24 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  Domain Name/Keyword Scams – Fraudulent offers   Urgency  Misleading  Fine print Scams, Schemes, and Spoofs

090701_25 25 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs

090701_26 26 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs

090701_27 27 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  U.S. Trademark Scams – – 26 Examples  European Trademark Scams – invoices invoices – 63 Examples  INTA Task Force addressing issue Scams, Schemes, and Spoofs

090701_28 28 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs

090701_29 29 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  Scam Prevention Tips: – Give your accounting department a heads up  Filing/Publication/Registration  WIPO exception – Provide links to official sites for examples – Read the “fine print” – When in doubt – confer with counsel Scams, Schemes, and Spoofs

090701_30 30 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  Grey Market Issues – Manufactured or sold abroad and imported into the US – Refurbished – Diverted/Theft – Warranty/Repair – Expired – Regulatory Requirements – Trademark law vs. Copyright law Scams, Schemes, and Spoofs

090701_31 31 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  Fakes – Fake Goods/Counterfeits – Fake Coupons/Discounts – Fake Vouchers/Gift Cards Scams, Schemes, and Spoofs

090701_32 32 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scam, Schemes, and Spoofs

090701_33 33 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Resource: Coupon Information Center a not-for-profit association of consumer product manufacturers dedicated to fighting coupon misredemption and fraud Scams, Schemes, and Spoofs

090701_34 34 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  “Non-actionable Spoofs” Scams, Schemes, and Spoofs

090701_35 35 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs

090701_36 36 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs

090701_37 37 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  Fakes: – Followers – Profiles – Likes – Reviews – Accounts Scams, Schemes, and Spoofs

090701_38 38 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs

090701_39 39 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here Scams, Schemes, and Spoofs

090701_40 40 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  Avepoint v. Axceler – Fake Avepoint employee profile  Jim Chung (Chinese)  Created by Axceler sales executive  Axceler “tweets” about Jim Chung  Causes of action – Trademark infringement – False association/endorsement – False advertising Scams, Schemes, and Spoofs

090701_41 41 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  LinkedIn Tips on Scams: – Only connect with people you know – Don’t trust InMail communication for “too-good-to-be- true” opportunities Scams, Schemes, and Spoofs

090701_42 42 #IHCC ACC-SoCal In-House Counsel Conference Insert Sponsor Logo here  #1 Educate your consumer in order to identify fakes and to combat counterfeit sales  #2 Use free/low cost services to monitor your trademarks and domain names for abuses and unauthorized activity and more sophisticated services as necessary  #3 Be ready to contact search engines and social media sites for immediate resolution of unauthorized use  #4 Be aggressive against counterfeiters  #5 Alert your accounting department on scams and fake invoices  #6 Engage law enforcement in appropriate cases Scams, Schemes, and Spoofs

000000_43 11 th Annual In-House Counsel Conference January 21, 2015 (Anaheim, CA) #IHCC