-1- SSN SCHOOL OF MANAGEMENT FINAL SEMESTER PROJECT-INTERNSHIP IN THE MBA PROGRAM:

-2- The objective of this communication is to seek Final Project-Internship opportunities for our MBA students

-3- THE PROJECT This is part of the curriculum requirements in the MBA program of Anna University. The final semester of the program is mostly devoted to the project- internship. It must be carried out in a business organization on a full- time basis. The semester also involved 3 courses which will done in parallel with minimal interruption to the project The project must ideally address a real time issue in the organization which enables the student to apply the knowledge acquired during the first three semesters of the program. Ideally, primary research would be involved. The project must adhere to a rigorous research methodology right from the problem formulation stage.

-4- DURATION OF PROJECT INTERNSHIP Duration : 16 weeks Start date : 2nd Feb 2015 End date : 31st May 2015 (tentative)

-5- PROCESS & OUTCOME Process: Identification of problem area by the company Converting to a research problem A faculty guide to mentor students and ensure academic rigor Periodic review & presentations to a faculty panel (milestone based) Outcome: Project report in conformity with University requirements (to be shared with company) Final valuation of the project through a viva-voce by an external examiner appointed by the University.

-6- DOCUMENTATION FROM COMPANY 1. A confirmation letter that the student is being offered a Project- Internship with details of project area, name & contact details of the company guide. 2. Project completion certificate that student has done an internship for 16 weeks and has completed the project. 3. A feedback on the performance of the student

-7- PROJECT GUIDES It is ideal that the company assigns a guide to ensure that organizational objectives are met. The students are also assigned to faculty members who guide the student throughout the project.

-8- CORE COURSES Semester I Principles of Management Statistics for Management Economic Analysis Total Quality of Management Organizational Behavior Written Communications Accounting for Management Legal Aspects of Business Semester II Operations Management Financial Management Marketing Management Human Resource Management Management Information System Applied OR for Management Business Research Methods Business Application Software

-9- CORE COURSES Semester III Strategic Management Enterprises Resource Planning Semester IV International Business Management Corporate Ethics and CSR Creativity & Innovation (Seminar) Project Internchip

-10- ELECTIVES Marketing Integrated Marketing Communications Strategic Brand Management Services Marketing Customer Relationship Management Human Resources: Strategic HRM Industrial Relations and Labour Welfare Organizational Theory, Design and Development Finance: Corporate Finance Securities Analysis and Portfolio Management Merchant Banking and Financial Services Operations: Project Management Supply Chain and Logistics Management Services Operations Management

-11- PROJECT TOPICS Some of the topics on which our last Batch students worked: Optimizing the Website Traffic on a Cloud Platform Influence of product attributes in consumers purchase decisions Credit appraisal of loans for construction equipments Financial Statement Analysis and Working Capital Management GAP Analysis of Inbound Logistics Operations Design of Inventory management System for Spare parts Equipment Maintenance System Software Development Project on HRMS Evaluating the trainee's perception on training program Analyzing the effectiveness of the Performance Appraisal System Identifying the factors causing attrition Optimization of existing marketing channels A study on measuring and increasing awareness of the brand Analysis of financial statement using Dupont model Software Development Project

-12- COMPANIES WHERE STUDENTS HAVE DONE PROJECTS Zoho Corp Kotak Securities Sundaram Finance Cavin Kare Shriram Capital World Bank Berger Paints Rane NSK Steering Cormandel Engineering HCL Technologies Cholamandalam Investments Coca-Cola TVS Logistics Nielsen Carborundum Universal HDFC Bank Titan Industries TI Diamond Ramco Systems India Cements Sun Direct Mahindra & Mahindra Big Bazzar Bharat Heavy Electrical Ltd Indian Oil Corporation Limited Reliance Communication Limited Asian Paints ICF Ashok Leyland BHEL India Canara Bank Lenova Hyundai India TI Cycles THE HINDU Hatsun Agro Products Polaris Kaleesuwari ITC Limited Chennai Port Trust

-13- STIPEND It is not mandatory. The Company may consider paying a nominal stipend/ transport allowance to the student depending upon the work entrusted to him.

Thank You