Department of Business Information & Analytics MSMESB: Issues of Big Data in Business Education Kellie Keeling University of Denver.

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Presentation transcript:

Department of Business Information & Analytics MSMESB: Issues of Big Data in Business Education Kellie Keeling University of Denver

Department of Business Information & Analytics Motivation MS Business Analytics students have 2 electives Asked for summer VBA/VB programming course and ….. Asked a “Big Data” course I am developing a Spring Course starting March 24th Complex Data Analytics (“Big Data”) Only introductory stat as prerequisite (stat minors, majors and MS students!!)

Department of Business Information & Analytics What Now???

Department of Business Information & Analytics Search for Syllabi

Department of Business Information & Analytics Topics Covered

Department of Business Information & Analytics Goals Provide lots of application examples Advisory Board Capstone projects Pardee Center (International Issues) Introduce tools/topics haven’t covered in previous classes Text analytics Network analysis Social web

Department of Business Information & Analytics Mining Social Web Twitter (trending topics and more) Facebook (fan pages and friendships) Linked In(clustering colleagues, faceting job titles) Web Pages (NLP) Mailboxes (who talking to who, how often, about what) GitHub (collaboration habits, building interest graphs)

Department of Business Information & Analytics Goals Concrete hands on examples Python APIs, scrape data from web Splunk [screenshots] Aggregate data from multiple sources Network Analysis Pajek or NodeXL? Modeler SPSS Modeler, XLMINER, JMP 11??

Splunk and Dominos

Dashboard

Department of Business Information & Analytics Goals Concrete hands on examples Python APIs, scrape data from web Splunk Aggregate data from multiple sources Network Analysis [Screenshots] Pajek or NodeXL? Modeler SPSS Modeler, XLMINER, JMP 11??

Department of Business Information & Analytics Network Analysis – MS Patents

Department of Business Information & Analytics Goals Concrete hands on examples Python APIs, scrape data from web Splunk Aggregate data from multiple sources Network Analysis Pajek or NodeXL? Modeler SPSS Modeler, XLMINER, JMP 11??

Department of Business Information & Analytics Application Example Goals Looking for examples that require aggregating data from multiple sources! When should Vail Resorts turn on snow maker? Biggest expense by far!! Takes an hour to get water to top of hill. Based on temp, humidity/barometric pressure How much snow do need? Forecast of # skiers (RFID tags in passes) Current snow levels

Department of Business Information & Analytics Goals Applications Innovations in Microsoft Patent Data Real estate data on every household Army personnel transactions Ancestry.com (20 petabytes of active data with 500,000 active users) Walmart 20TB data B Cycle Bike Sharing

Department of Business Information & Analytics Resources Mining Social Web Russell, O’Reilly Python for Data Analysis McKinney, O’Reilly How to Measure Anything: Finding the Value of Intangibles in Business Hubbard, Wiley

Department of Business Information & Analytics Thank you Kellie Keeling