SOFT BANK MOBILE 경영학과 임장빈

목차  SOFT BANK 란 ?  SOFT BANK MOBILE 그룹 회사  SOFT BANK MOBILE 회사 연혁  일본 이동통신 사업자 가입자 현황  S.B.M 의 성공요인  일본 이동통신 3 사의 겨울시즌 단말 시장공략

SOFT BANK 란 ?

SOFT BANK 광고  wer.asp?docid=177732&srchcp=N&q= 브 래드 %20 피트 %20 광고

SOFT BANK MOBILE 그룹 회사 Description of Business Sales agent for mobile phones FoundedJuly 1, 2002 Location , Ginza Chuo-ku, Tokyo Japan Chairman & CEOMasayuki Hayashi Capital100,000,000yen Number of Employees Approx. 250 Description of Business Business related to the maintenance of information processing systems used in mobile communications FoundedJuly 1, 2002 Location1-9-1 Higashi- shimbashi, Minato- ku, Tokyo Japan Chairman & CEOMasahiro Fujioka Capital100,000,000yen Number of Employees Approx. 180 Sales Companies Operation Companies TELECOM EXPRESS Co., Ltd. Japan System Solution Co., Ltd.

SOFT BANK MOBILE 회사 연혁  Dec  Founded Railway Telecommunication CO., Ltd. (current SOFTBANK MOBILE Corp.)  May 1989  Railway Telecommunication CO., Ltd. merged with (former) JAPAN TELECOM CO., LTD. and changed the company name to JAPAN TELECOM CO., LTD. (current SOFTBANK TELECOM Corp.)  Apr  Started the second generation mobile telecom service.  Nov  Achieved transmission on mobile phone alone for the first time in Japan  Nov  Founded IMT-2000 Planning Co., Ltd. (current SOFTBANK MOBILE Corp.)  Launched ‘Sky Melody,’ mobile telecom first* ring tone distribution service.  Oct  All companies of Digital Phone Group and Digital TU-KA Group changed the company name to J-Phone.

SOFT BANK MOBILE 회사 연혁  Apr  IMT-2000 Planning Co., Ltd. changed the company name to J-Phone Communications Co., Ltd.  Nov  Released ‘J-SH04,’ a first mobile handset* mounting a digital camera.  Oct  J-Phone Group became an affiliate of Vodafone Group.  Dec  Launched the third generation mobile telecom service using world first* 3GPP compliant W-CDMA method.  Oct  J-Phone Co., Ltd. changed the company name to (former) Vodafone K.K.  Nov  Launched ‘SOFTBANK Biz Access (former vodafone Biz Access),’ mobile telecom first* charged service for corporate users and flat rate service for Web packet communication.  Dec  JAPAN TELECOM HOLDINGS CO., Ltd. changed the company name to Vodafone Holdings K.K.  Released ‘V601N,’ a Japan first* mobile handset mounting terrestrial analog TV tuner.

SOFT BANK MOBILE 회사 연혁  Oct  Vodafone Holdings K.K. and (former) Vodafone K.K. merged and changed the company name to Vodafone K.K.  Dec  Launched ‘Global roaming video call,’ a Japan first* video phone call function supported overseas as well.  Feb  Released ‘V603SH,’ a world first* mobile handset mounting ‘motion control sensor’ detecting tilt or move of the handset.  Nov  Launched ‘LOVE Flat,’ mobile telecom first* service to allow unlimited call and mail transmission to a designated destination.  Nov  Launched ‘LOVE Flat,’ mobile telecom first* service to allow unlimited call and mail transmission to a designated destination.  Apr  Vodafone K.K. became an affiliate of the SOFTBANK Group.  May 2006  Released ‘Vodafone 905SH,’ an AQUOS® model supporting one-seg broadcasting.  Oct  Changed the company name to SOFTBANK MOBILE Corp. and changed the brand name to ‘SoftBank.’Launched a new price plan, ‘Gold Plan.’

 Jan  Launched a new price plan, ‘White Plan.’  Mar  Launched ‘Double White,’ discount option service exclusively for White Plan.  Jun  Launched ‘White Plan Family Discount 24,’ discount service for family users.Number of subscribers to ‘White Plan’ exceeded five million.  Aug  Number of the third generation base stations exceeded 46,000.  Dec  Number of subscribers to ‘White Plan’ exceeded ten million. 출처 : SOFT BANK MOBILE 회사 연혁

일본 이동통신 사업자 가입자 현황 출처 : 일본 전기 통신 사업자 협회

S.B.M 의 성공요인  1. 기기의 변화  통화품질의 개선  디자인 개선  모바일 인터넷의 도입  2. 마케팅의 변화  판매방식의 변화  요금제의 변화

일본 이동통신 3 사의 겨울시즌 단말 시장공략 NTT docomo 는 유저의 ‘Life Style’ 에 중점을 둔 단말과 서비스에 중점 NTT docomo

일본 이동통신 3 사의 겨울시즌 단말 시장공략  SOFT BANK Soft Bank 는 iPhone 3G 를 중심으로 다양한 고사양스 마트폰을 준비

일본 이동통신 3 사의 겨울시즌 단말 시장공략  KDDI KDDI 는 출시 단말기 수를 줄이는 대신 고화질 영상폰과 Steady Seller 에 중점을 둔 안전한 축소균형전략

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경영정보학원론 프리젠테이션 마침  Thanks you.