The State of the Produce Industry By Raul De La Piedra

The State of the Produce Industry Defined by Global Factors National Environment Local Realities

Global Factors The Rise of the BRIC Countries (Brazil, Russia, India, China) Large and fast growing middle classes Regional Influence Hunger for Natural Resources 1.6 Billion by 2020

60% of the world's fresh water Global Factors Natural Resources Oil Water Change in Weather Patterns 60% of the world's fresh water is used for irrigation

Global Factors Euro Zone Crisis The effect on trade The effect on currency The effect on the rest of the world

National Environment Consumer Trends Searching for healthier options Variety Social Media

National Environment Organics US Sales of Fruit and Vegetable grew 11.7% in 2011 Total Sales in the US $11.8 Billion Represented 40% of all organic food sales

National Environment Elections/Policy Country of Origin Traceability Government Policies Recalls

Local Realities Competition Price Demographics Specialization Marketing “Perspective” Building Relationships

Local Realities Consumer Seeking Value Value Packs Trends Sustainability

Local Realities Locally Grown Local Pride Engaging the consumer Showcasing local farmers

Conclusions The world is small, and we are all interconnected The challenges of the present and future will be solved with creativity Find the next trend before anyone else

Questions?