”Ærlighed smager bedst” Source: http://grantorino-hanzo-alabamasocial.dk/ Gran Torino ”Ærlighed smager bedst”
Source: http://grantorino-hanzo-alabamasocial.dk/ Introduction Opened August 2014 Part of the restaurant group Madklubben Anders Aagaard, Simon Leo & Martin Alf Italian style food Located Nørrebro Source: http://grantorino-hanzo-alabamasocial.dk/
Important Industry Trends Rise in fine dining and gourment restaurants Copenhagen 14 Michelin Star restaurants Household spending per year, increased by 2000 DKK from 2009 to 2012 Easy short menu – quality Increased focus on Organic food Local produce Environment Health New Nordic Sources: http://www.euromonitor.com/full-service-restaurants-in-denmark/report , Danmarks Statistik.. http://www.restaurant- hospitality.com/trends
Qualitative interview What kind of costumers do you usually see coming? What makes your restaurant competitive? What kind of atmosphere is portrayed? How does the company add value to the costumers? What kind of value? What do you think your guests expect from your restaurant? How important is costumer interaction? Why? What are the company’s vision, mission and objectives? How do you hold on to your costumers? Make them come back? Source: Interviewed waitress, Samantha. Source: http://grantorino-hanzo-alabamasocial.dk/
SMS-model
Source: Danmarks Statistik The Market Segment Hip, trendy, young generation Locals (young people lives in the area) Young people Fair price Socialize DK statistik 27000 18-30årige Nørrebro http://politiken.dk/oekonomi/bolig/ECE2404007/pensionselskab-bygger-700-studieboliger-ved-noerrebro-station/ Source: Danmarks Statistik
The Service Concept Core: - Bar with drinks - Food Peripheral: - ”Customers are always right” - Emphasis on customers needs - Italian chefs provide the authentic experience.
The Service Concept – The Service Package
The Service Delivery System Personnel: Waiters, dishwasher, chefs, bartenders. Client: Guests. Technology: Maschines – Kitchen supplies, IT
The Service Delivery System – The Blueprint
The Image Part of Madklubben Anders Aagaard, Simon Leo, Martin Alf Trendy atmosphere AOK Review ”Gran Torino tager det enkle og basale mere uforpligtende end godt er, og madens italienske udgangspunkt er ved at drukne i storbyhip stilforvirring” ” Gran Torino takes the simple and basic more informal than good, and the food's Italian foundation is drowning in big city life style confusion” Image and product
The Culture and Philosophy Happy employees Leads to good service Good energy Excellent service, traditional Italian food, trendy & modern
Company Situation… Just started Reviews 2 other restaurants Bright future http://www.aok.dk/restaurant-og-cafe/madanmeldelse-gran-torino ^Gran Torino tager det enkle og basale mere uforpligtende end godt er, og madens italienske udgangspunkt er ved at drukne i storbyhip stilforvirring. / Acutally SMS doesn’t provide a failure condition for a service company . No recipe -