1. Welcome to Hospitality …An Introduction
Chapter 6—Hospitality and the Foodservice Industry

2. Chapter 6—Objectives
Describe the relationship between market, concept, and menu in commercial and retail foodservice.
Identify the primary characteristics of fine dining, theme, ethnic, casual, family, and cafeteria/ buffet restaurants.
Describe the key difference among independent, chain, and franchise foodservice operations.

3. Chapter 6—Objectives (continued)
Describe the differences between commercial and institutional (on-site) foodservices.
Identify the primary characteristics of the segments of the institutional foodservice market.

4. Market Segment
Segments: steakhouse, dinner house, family dining, burgers, pizza, sandwich shop
Geographic location
Age
Ethnicity
Social class
Price

5. The Concept Facility size Location Hours of operation Theme and design
Forms of service
Table, buffet, banquet, cafeteria, family-style, room service, quick counter service, counter service, take-out service, delivery, carhop, drive-through

6. The Menu
The foodservice operation’s plan for meeting needs and expectations of guests
Limited menus versus extensive menu
Menu engineering
Pricing

7. Independent, Chain, Franchises
Owners involved in the day-to-day operations
Identical in market, concept, design, and name
Business arrangement between the individual operator (franchisee) and the company (franchisor)

8. Commercial versus Institutional
Distinguished by the markets each serves
Institutional (on-site)—hospitals, colleges, schools, nursing homes, military
Commercial—customers in the open market

9. Fine dining: Very attentive table service;
expensive-looking furnishings and decorations; fine cuisine.
Theme: Attempt to make diners feel they are in another time or place.

10. Casual: Comfortable atmosphere; prices in the mid-range.
Ethnic: Authentic cuisine; menus and language may be native; often located in
ethnic neighborhoods.

11. Family: Usually offers table and counter service; no alcoholic drinks; features children’s menu; family-friendly atmosphere.
Cafeteria/buffet: Self-serve format; home style food; reasonable prices; family friendly atmosphere.