I NTEGRATING C OMMUNICATIONS INTO I MPLEMENTATION P LANS

Planning Your NGSS Communications Efforts  Do you have a communications plan?  As NGSS adoption gets underway in your state, consider the following:  Do you have community support?  Have you identified your champions and stakeholders?  Who needs to be briefed? When? How?  Are there opportunities to celebrate AND inform your community about NGSS?  After NGSS adoption  What’s next?  Implementation planning  Do you have a communications plan for implementation? 2 NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.

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Importance of Coalitions  Purpose:  Remove bureaucratic barriers to change  Exert influence at key moments to support adoption and implementation  Offer counsel to the strategic implementation team  Membership:  Multiple sector influencers and stakeholders aligned to the goal  Beyond the usual participants  Champions to speak to each critical audience 6 NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.

Potential Champions and Coalition Members  Who is in your coalition of champions?  Consider representatives from a cross-section of communities important in your state  Business leaders  Civic leaders  Philanthropy  Advocacy organizations  Educators (K-12 and Higher Ed)  Policymakers  Governor  Parents  Students 7 NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.

Potential Detractors or Opponents  Who are your potential adversaries?  Prioritize their level of resistance  Consider how you will respond  Lay out a plan of action  Will you take a proactive or reactive stance to criticism?  Who will be your champion(s)?  How will you activate your coalition in response?  If a situation arises, reach out to Achieve/Widmeyer for additional support 9 NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.

Supporting NGSS in Your State 11 State Level Coalitions  Identify internal point person  Identify external point person/organization  Identify and cultivate champions  Develop and mobilize multi- sector coalition  Educate and inform them  Identify specific actions for them to conduct in support of NGSS Achieve, Carnegie & National Partners  Baseline messaging materials  Informational and case making tools  Coordination of communications efforts Partners & Achieve  Assist with identifying additional business champions  Assist with initial strategy plan/tools as requested (virtually or on-site)  Support to coalition/business leaders at critical times NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.

State Team Time Questions 12  How broad is support within the government (cross-sector, bipartisan)? How intense is the level of commitment?  How strong is support from leaders/organizations outside the government?  How strategic are your communications and outreach efforts?  Is there resistance or opposition to NGSS in your state? From what sectors or organizations? How intense is the level of resistance? NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.