Technology Communications Dawn Robertson Vice President, IR Communications Marriott International April 10, 2008 Marriott International Confidential and Proprietary Information

Marriott International Nearly 3,000 properties worldwide 68 countries & territories 151,000 associates 2007 sales from continuing operations $13B

Information Resources (IR) 1,350 associates worldwide Four major organizations within IR IR Application Services IR Shared Services IR Global Field Services Office of CIO Finance & Management Services Technology Communications Human Resources Business Consultancy

Technology Communications Internal Communications External Communications Marketing Technology At Marriott there are no technology projects. Instead, we have business initiatives shaped and enabled by technology.

Internal Communications Communicate technology-related changes, impacts and overall business value across the Marriott enterprise Communications and Change Management Information Resources Programs Representation on Marriott Councils Executive Presentation Support Annual Technology Satisfaction Survey

External Communications Manage technology-related statements to the news media, and communicate overall business value to external audiences Media Relations Vendor Publicity Requests Survey Management Executive Presentation Support

Marketing Technology Drive technology value messaging through all communications efforts and channels Internal Communications External Recognition CIO 100 InformationWeek 500 Computerworld’s Best Places to Work in IT Formal “Marketing” Campaign driven by Leadership’s Shared MBOs

Marketing Technology IR Shared MBO: Technology Awareness Create a greater awareness among owners, franchisees, investors, security analysts and internal business partners of how Marriott's customers and strategic objectives are supported by technology; maintain relative technology publication ratings.

Marketing Technology Steps to Achieve IR Shared MBO 1. Created directional statements Above Property Solutions Agile Designs Personalized Connectivity 2. Developed suite of tools with value messaging One Pager Video Presentation Templates

Marketing Technology 3. Identified primary audiences and key venues IR Associates Internal Business Partners Owners and Franchisees Market 4. Trained Spokespeople 5. Delivered message

Marketing Technology <One-Pager Placeholder>

Marketing Technology <Video Placeholder>

Marketing Technology Success Indicators Tracking of touch points Technology Satisfaction Survey results Budget table discussions Mindset of IR associates and business

Marketing Technology What’s next…

Summary Focus on business value Develop meaningful, usable tools Educate leadership and associates Deliver message

Questions? Thank you!