Pam Lassiter, Lassiter Consulting

Agenda The New Job Security? Is there any? What: the 5 Key Strategies How: the 5 Key Strategies The grease: Building your Reputation Action Plan (keep “parking lot” for ideas as we’re going)

What is “the New Job Security?” “A work agreement that you make with yourself. You consciously agree to take the initiative in your work life, to set your own course and direction for your current employment and future alternatives… You develop a demand for your services, in your current organization or a new one, so you will always have choices.” So…is there job security?

5 Strategies for the New Job Security 1. Send Clear Signals 2. Market for Mutual Benefit 3. Stop Looking for Jobs 4. Build Sustainable Networks 5. Negotiate in Round Rooms

1. Send Clear Signals Avoid “like me” or waiting for others to figure it out for you. Being mushy backfires. What do you want to do? (warning: will need this later)

1. Clear Signal…your resume Market Need/ Trend + “What you got” + Results = What sells

MARY H. LAMB 74 Pasture Lane, Watertown, MA OBJECTIVE Marketing/ sales management position in food or hospitality industry SUMMARY OF QUALIFICATIONS Results oriented marketing experience from designing strategic plans that clearly identify target markets, goals, and how to get there as well as developing products and services that anticipate market trends. Introduced and promoted new product lines for companies that dramatically increased revenues. Strong sales track record that includes training and managing successful sales teams as well as negotiating contracts and prices to corporate advantage. Developed strategies that increased overall sales by six fold. Ability to penetrate key accounts with industry relationships developed over twenty years of experience. Credibility with professional associations, as guest speaker and lecturer, as subject of feature articles in newspapers and from industry Board memberships (AIWF) that create strong referral base and access.

What’s an objective that you can test out today?

PROFESSIONAL EXPERIENCE Additional experience from 2002-present as primary fund raiser for organization, building corporate relationships and increasing returns by 23%. Principal/ Senior Marketing Director MBF Consulting - Atlas Fabrics Store, Inc., Worcester, MA, Responsible for planning and operation of successful business primarily focused on management of special events, corporate and annual meetings, fundraisers, promotionals and trade shows. Designed and implemented marketing strategy, advertising and promotional campaigns, media coverage and representation of company to public. Director of Public Relations/ Consultant Kitchen, Etc., Dedham, MA and North Hampton, NH, 2001 Developed and produced promotional activities for business and new products including special events, product demonstrations and favorable, free publicity in media. Consistently increased sales over

demonstrations and favorable, free publicity in media. Consistently increased sales over projections and improved company name recognition. International Tour Director Trafalgar Tours, London, England, Primary responsibilities of media relations, tours and major special event management for international celebrities. Produced promotional video for new business development. Knowledgeable of values, culture, norms and expectations of other countries. Additional experience as primary fund raiser for organization, building corporate relationships and increasing returns by 23%. EDUCATION M.Ed., Suffolk University, Boston, MA 1987 B.S. in Speech, Emerson College, Boston, MA 1985 Graduate coursework in Business Management and Special Event Management, Bentley College, Waltham, MA

2.Market for Mutual Benefit You Employer

2.Market for Mutual Benefit You Employer PROFITABILITY

What are 3 business needs of your potential (or current) employer OR your target market?

3.Stop Looking for Jobs The Birth of a Job

3.Stop Looking for Jobs Play on the Slopes

“What do you want to do?” + “What are the 3 business needs of your employer/target market?” = What type of work could you create?

Tell someone.

4. Build Sustainable Networks Giving Low density

4. Build Sustainable Networks family school employer community professional association High Density Low Density Monica Higgins © Reprinted with Permission. employer professional association you

4. Build Sustainable Networks Name 4-5 groups where you’d like on-going relationships.

5. Negotiate in Round Rooms: developing multiple ways to say “yes” Internally: Why should they bother? Find the money. Externally: See above. Use their vocabulary. Establish your market value.

Executing Your Job Well Networking By Helping others Connecting With External Groups Speaking and Teaching Writing And Publishing You Develop Your Reputation: Become A Star

5 Strategies for the New Job Security 1. Send Clear Signals 2. Market for Mutual Benefit 3. Stop Looking for Jobs 4. Build Sustainable Networks 5. Negotiate in Round Rooms

Parking Lot Ideas What do you want to do? How can you reframe that so it’s in your potential employer’s best interests? Drafting a resume based on market needs What are needs and trends that are hitting your markets? Defining the key players in your low density network How can you help them? What is your market value OR why will a company be more profitable using your ideas?

Action Plan What is one action step that you could do today to get you started on your New Job Security?

Pam Lassiter, Lassiter Consulting