Lessons in online voter registration technologies to build on from 2012.

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Presentation transcript:

Lessons in online voter registration technologies to build on from 2012

About Rock the Vote Founded in 1990 by artists and musicians in response to a wave of attacks on freedom of speech and artistic expression. As a nonpartisan nonprofit organization, Rock the Vote doesn’t endorse candidates. Rather, it empowers young people to step up and claim their voices in the political process. Rock the Vote is able to translate the success of its brand into real results by running innovative and successful voter outreach and registration efforts. Rock the Vote was the first organization to introduce # to register to vote and more recently an online voter registration tool used by more than 30,000 partners since 1996.

Online Vote Registration Tool Total # of voter registration applications for : 1,058,994 Top OVR Partners: CA, WA, NV MTV/Viacom, Comcast Xbox Barnes & Noble College HeadCount, PIRG, VPC Long Distance Voter

#1: New ‘partner’ tools to promote better OUTREACH 5 options: –Link to rockthevote.com –RTV ‘widget’ –White-label ‘widget’ –Build your own interface on the RTV API –Set up unique instance on your own servers

Bus Tours LINK

WIDGET

Facebook OVR on Timeline Facebook OVR Tool: Share Facebook Interfaces

New Interface is Proven to Increase Completion Rates 5-step 2-step

Mobile Interface Mobile OVR with electronic signature

#2: State Integrations

Integration with STATE online voter registration systems Washington: –Piloted the integrated system for the primary VR deadline: 354 registrants complete the process within 24 hours, yielding a 96% completion rate Nevada: –Launched an integrated system in early September, transferring eligible NV users – and some basic info – over to the state tool –Preliminary reporting confirm 90% were new voters California: –State integration allowed to transfer any voter registration applicant that submitted a CA zip code to the state’s system –Groundbreaking collaboration with Universities, Community Groups, Elections Officials resulting in 179,293 applications

#3: Better Collaboration With technology companies (ie. Online ads testing with Google and Facebook) With elections officials (i.e. Surf the Vote) All together: SOS  VIP  RTV SMS

Heather Smith