3M Building Window Films

Who we are Diversified technology company $30.9 bn, more than 55,000 products, 88,000 employees Window Film business lies in the Renewable Energy Division of 3M Inventor of Window Films in 1966 #1 Window Film manufacturer globally

What we do First choice supplier of highly engineered and innovative solar control and safety & security window films… …which help solve glazing problems of glare, heat and fading whilst also helping reducing energy costs… …and protect people and assets from glass shatter, blast and other damage, either deliberate or accidental.

7 Wonders of Window Film S – Safety & security H – Heat gain reduction A – Appearance G – Glare reduction P – Privacy I – Insulation F – Fade protection 1. Glass is a very dangerous material. I have heard people from the glass industry say that if glass were to be invented today it would be made illegal. We can make glass stronger to reduce the injuries caused in an accident and harder to break through deliberately. 2. We can reflect the suns heat away to keep people and offices cooler. 3.We can make buildings look smarter and more uniform and modern or keep the desired appearance of old buildings. 4.We can reduce the suns glare on computer screens. 5.We can allow people to look out during daytime while stopping people from looking in. 6.We can reduce the amount of heat that would otherwise escape during the winter. 7.We can reduce the speed that fabrics fade.

Solar control in focus Energy conservation Increased comfort Fade reduction Glare and reflection reduction

1. Energy conservation Heating, air-con and lighting have significant impact on buildings running cost Power and heating costs increasing Thermal load of a building can increase up to 60% in the summer 3M solar control film reduce solar heat gain by up to 77% Significantly reduce dependency on air conditioning, heating, blinds and lighting Heating, air conditioning, blinds and lighting can have a significantly impact on a buildings total running costs, especially with power and heating cost seemingly rising every year. Solar heat gain in the summer can increase the thermal load of a building up to 60%. Effective use of 3M solar control film can reduce solar heat gain by up to 77% and significantly reduce dependency on air conditioning, heating, blinds and lighting as well as contribute to more efficient temperature control.

2. Increased comfort Keeping a building comfortable difficult with sunlight and heat 3M solar control films reduce heat of the sun resulting in greater occupant comfort Ideal working environment is neither too hot nor too cold, with optimum use of natural lighting For each degree above 24ºC, productivity is reduced by up to 5% 3M solar control film allows you to create the optimal, comfortable environment Sunlight and heat can make keeping a building comfortable a difficult job. 3M solar control films reduce the heat of the sun resulting in greater occupant comfort. The ideal working environment is neither too hot nor too cold, with the optimum use of natural lighting. For each degree above 23ºC, the level of productivity is measurably reduced by as much as 5%! 3M solar control film will allow you to create the optimal, comfortable environment.

3. Fade protection Ultra violet light responsible for the fading of colours and degeneration of materials 3M solar control film reduces the damaging rays by up to 99.9%, substantially slowing down the fading process 3M solar control films protect displays in shop windows, galleries, and furniture, prolonging life and vibrancy of your assets Ultra violet light is largely responsible for the fading of colours and degeneration of many materials. While no film can stop fading completely, 3M solar control film reduces the damaging rays by up to 99.9% and can therefore substantially slow down the fading process. 3M solar control films can also be extremely useful in protecting displays in shop windows, galleries, and furniture, prolonging the life and vibrancy of your assets.

4. Glare and reflection reduction Working at a computer or watching a screen with light on the surface is frustrating By significantly reducing glare, 3M solar control film reduces eyestrain Because the use of metal is avoided in many of our films, they are barely visible with no unwanted internal or external reflection Appearances left unchanged, building and views inside and out attractive as they were before Working at a computer or watching a screen with light on the surface is frustrating. By significantly reducing glare, 3M solar control film reduces eyestrain. Also because the use of metal is avoided in many of our films altogether, the film is barely visible when applied and has no unwanted internal or external reflection (up to 1% less reflectance than un-filmed glass) leaving appearances unchanged leaving the building and views inside and out as attractive as they were before.

3M Solar Films

Unprotected glass vs Window film applied glass

3M Solar Control Window Films Prestige Series Night Vision Series Traditional Solar Series

1. Prestige Series Multi layer optical film with hard coat on top Acrylic adhesive and polyester release liner Names indicate visible light transmission and performance High luminous efficiency (visible light transmission to solar performance) Metal free product No corrosion No radio interference

2. Night Vision Series Metalized PET layer with ceramic nano-particles and hard coat Acrylic adhesive and polyester release liner Names indicate visible light transmission and performance No interior reflection or mirroring Long durability

3. Traditional Solar Series Metalized polyester layer with hard coat Acrylic adhesive and polyester release liner Names indicate appearance, visible light transmission and performance Effective solar gain reduction

3M Solar Films-Product Lines

3M Solar Films-Product Lines

Energy Conservation:

Market Facts

Entitlement = 5% penetration $ 362M X 5% = $ 18M Market Potential Building Window Films Turkey Flat Glass Demand :1200MM sq feet %87 of glass demand is for building applications %60 of building glass applications is windows %77 of building windows is clear . Most of the building windows are double paned (factors as 0.5 to window film applications) 1200MM sq feet X 87% X 77% X 60% X 1,5$/ sq feet X 0,5 Market Universe = $ 362M Entitlement = 5% penetration $ 362M X 5% = $ 18M

Display and Graphics Template v1 6.15.07 Country Competitive Landscape Building Film Market Key Players Building Film Market Share Company 1 19% Company 2 9% Company 3 28% Company 4 4% Rest of Market 40% Total: 100% Cell pac Euromold Ulusoy local firm

Competitive Platforms Market Analysis– Building Films Competitive strength Competitive weakness - Portfolio Coverage Pyramid Presence Competitive Platforms Comments Tech. Distrib. Cost Guerantee People Brand & Mrktg Company 1 No application guarantee Company 2 Strong dist. network Application guerantee Company 3 Has dedicated sales team. Company 4 - - - -

APPLICATION GUARANTEE Market Snapshot Building Window Films Company 1 Company 3 Smaller Players Company 2 COST BRAND AWARENESS QUALITY PRODUCT GUARANTEE APPLICATION GUARANTEE Company 1 Company 2 Company 3

Way-to-market Strategy Building Window Films Residential Window Films Commercial Window Films Smaller volume projects Mainly end users go to distributors and demand 3M window film Bigger volume projects Architectural firms Civil engineering firms Shopping malls Restaurants & Cafes

Why use building window films ? Decision-making for different customer segments Building Window Films Why use building window films ? Prevent solar heat gain ; Decrease energy costs Prevent fading Shopping malls, plazas and hotels Shop displays A: Prestige Series B:Night Vision Series C:Silver20 PR 70 (High light transmission ratio)

Our Case Study

Innovation: Pipeline What kind of additional benefits could be wanted in solar window films? Product Innovations? Privacy? More effective energy conservation?:

One Example

Innovation: Other Applications What kind of additional market segments could use solar window films? What kind of other applications could be done for energy conservation? Public Opportunities: Smart buildings & Energy savings?