Playstation 3 and Xbox 360 debut at E3 convention By Jon Slack

What is E3 Electronic Entertainment Expo Electronic Entertainment Expo Largest expo of gaming professionals Largest expo of gaming professionals 60,000 retailers and 400 exhibitors 60,000 retailers and 400 exhibitors 11 billion dollar video game industry and growing 11 billion dollar video game industry and growing Sony and Microsoft unveil next generation gaming systems Sony and Microsoft unveil next generation gaming systems

Sony’s Playstation 3 Arrives Spring 2006 Arrives Spring 2006 Processor 35 times more powerful than PS2 Processor 35 times more powerful than PS2 Ability to display in HDTV Ability to display in HDTV "This is a system to be placed in the center of the living room around the world," – Ken Kutaragi, Sony’s Video Game Unit Head "This is a system to be placed in the center of the living room around the world," – Ken Kutaragi, Sony’s Video Game Unit Head

More PS3 Designed to be more than just a video game machine…. Designed to be more than just a video game machine…. Offers built in modem for broadband, wireless internet connections Offers built in modem for broadband, wireless internet connections Users will be able to purchase games online Users will be able to purchase games online Top of the line DVD player to play movies with advanced audio output Top of the line DVD player to play movies with advanced audio output

Xbox 360 For sale in November 2005, Holiday Season For sale in November 2005, Holiday Season game titles planned at launch game titles planned at launch Xbox Live, online ability to play videogames with other people Xbox Live, online ability to play videogames with other people Current subscription base is 2 million, Current subscription base is 2 million, 1 BILLION subscriber 1 BILLION subscriber goal goal

Price Fears? PS3 analysts predict that the unit could cost up to 500 dollars PS3 analysts predict that the unit could cost up to 500 dollars –Game titles could also reach dollars per game –Due to increased R&D and development for high tech games Would 650 dollars for a unit and two games alienate a great percentage of the potential market share? Will Xbox 360 take it?

Xbox 360 fights for Market Share Expected to sell for around 300 dollars Expected to sell for around 300 dollars Trails PS2 currently in market share but 360 could attain first mover advantages with next-gen system Trails PS2 currently in market share but 360 could attain first mover advantages with next-gen system Will capture Holiday rush and will be more affordable to more consumers Will capture Holiday rush and will be more affordable to more consumers PS3 banking on supposed superior graphics and features PS3 banking on supposed superior graphics and features

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