Christian Brooks 19 th October 2005 Keep your data clean

Agenda QAS Data management Capturing, cleaning and maintaining data Summary & questions

QAS - Company Overview Address management and data accuracy solutions £50m turnover Over 9,000 customers worldwide 600 B2B Customers Wholly owned subsidiary - Experian

Partner Solutions

Agenda QAS Data management Capturing, cleaning and maintaining data Summary & questions

Priorities Over 80% of organisations say inaccurate data costs them money Source: NOP World research and Royal Mail

Why “Maintain” Customer Data? Data Quality has an impact on the ability to: Supply product or service Maintain & improve efficiency Generate future sales Support brand & meet legislation Support decision making Improved customer perception

QAS – B2B Customers “Using QuickAddress improves my agents efficiency and performance, increasing profitability and reducing cost. QuickAddress ensures we retain correct customer details, the future use of which improves sales opportunities. Moreover QAS will integrate with my systems the way I want it." Carol Rogerson, Managing Director, Direct Dialog

Agenda QAS Data management Capturing, cleaning and maintaining data Summary & questions

QAS – Data Management Three Principles of Address Data Management Capture Fast & accurate collection of name and address data through ALL channels into the organisation Clean and maintain Correct, complete, update and standardise name and address information across your business Suppress & enhance Identify those who can’t or don’t want contact, profile to concentrate on those who will be responsive

Data Capture

Capturing Data Speed and efficiency gains 10,000 addresses captured 1 minute per address entry saved 167Hours 21 Days / 1 Working Month

Cleaning & Formatting Accurate address : Scandic Credit & Commerce Limited G West Rhodes Brazennose House East Brazennose Street MANCHESTER M2 5BL Inaccurate address : Scandik Ltd Brazerhose House, Brazerhose Street MANCHESTER M2

Impact of dirty data 16% of Recipients will treat Direct Mailings as Junk Mail immediately if addressed incorrectly.

Cleaning and Maintaining Data QuickAddress Batch with Business Data Product Overview

Cleaning and Maintaining Data QuickAddress Batch with Business data Cleansing Experian National Business Database Formatting Any format Standardisation across databases

Cleaning and Maintaining Data

Enhancing Data Appending data to address records Telephone Numbers (TPS) Fax Numbers (FPS) Experian URN Employee Numbers Location Type SIC Codes

Cleaning and Maintaining Data Data Audit Available

Cleaning and Maintaining Data

Professional Services Installation & configuration Integration services Training Migration Services (audit, merge, clean) Solution accreditation Bespoke data builds

FAQ’s Where do I go from here? How long will this take? Will it integrate into our system? How much resource will we need? What is the cost of this?

In Summary QAS Data integrity QuickAddress Pro with Business QuickAddress Batch with Business Ease of use Speed Accuracy Support