Date Persuasion Techniques: Logos, Pathos, and Ethos

What effect does Antony’s and Brutus’ speech have on a crowd? AntonyBrutus

Different appeals/same techniques LOGOS (Logical) - This type of appeal uses inductive or deductive reasoning by citing statistics, facts, experts, and evidence. When using this type of argument, the speaker offers the audience examples that are similar to the subject and convinces them to draw the conclusion the speaker wants.

Example of a high schoolers logos ✤ Situation: You arrive home one hour after your curfew and your parent or guardian has decided that you should be grounded for a week as punishment. ✤ (Statistics) - “Mom, 60% of sophomore are an hour later tonight because of the game.” ✤ (Facts) - “It has been proven by Reader’s Digest that grounding your teenager is an ineffective punishment.” ✤ (Experts) - “Even Dr. Phil said that teenagers should choose their own punishment.” ✤ (Evidence) - “Look, you can call Jim’s parents and they can prove that I was watching the movie and that was why I was late.”

Antony’s evidence, facts, experts... ✤ (Evidence)“You all did see that on the Lupercal /I thrice presented him a kingly crown, /Which he did thrice refuse. Is this ambition?” (III, ii, 94-96) ✤ (Evidence) “here’s a parchment with the seal of Caesar;/ I found it in his closet; ‘tis his will. (III, ii, ) ✤ (Fact) “I come to bury Caesar, not to praise him.” (III, ii, 75) ✤ (Fact) “He was my friend, faithful and just to me” (III, ii, 86) ✤ (Expert) “But Brutus says he was ambitious” (III, ii, 87) ✤ (Fact) “He hath brought many captives home to Rome,” (III, ii, 89) ✤ (Expert) “Yet Brutus says he was ambitious; (III, ii, 99)

Brutus and Logos ✤ (Fact) “..why Brutus rose against Caesar, this is may answer: Not that I loved Caesar less, but I loved Rome more.” (III, ii, 22). ✤ (Fact) “I weep for him...I honor him...I slew him..” (III, ii, 25-27) ✤ (Evidence) “I have the same dagger for myself” (III, ii, 46)

ETHOS (Ethical) Ethos (Ethical)- This type of argument requires that the speaker establishes himself as trustworthy and respectful of the audience.

A teenager’s ethos ✤ Situation: You arrive home one hour after your curfew and your parent or guardian has decided that you should be grounded for a week as punishment. ✤ “Dad, I have never been late before, this is the first time.” ✤ “I was driving Sarah home because she was too upset to drive.” ✤ “Remember, I stopped at the store for you before I left, so I was late leaving the house.”

Anthony’s Ethos ✤ “I am meek and gentle with these butchers!” (III, i, 255) ✤ “Friends, Romans, countrymen... (III, ii, 7) ✤ “Have patience, gentle friends.. (III, ii, 141) ✤ “You you compel me then to read the will?” (III, ii, 158) ✤ “Bear with me;” (III, ii, 107)

Brutus and ethos ✤ “So we are Caesar’s friends, that have abridged / His time of fearing death. Stoop, Romans, stoop... (III, i, 105) ✤ “Romans, countrymen, and lovers...” (III, ii, 13) ✤ “Believe me for mine honor, and have respect to mine honor, that you may believe. Censure me in your wisdom, and awake your sense, that you may the better judge.” (III, ii, 15-17)

PATHOS (Emotional) PATHOS (Emotional) - This is when the speaker appeals to the emotions of the audience by describing in detail the effect of a particular situation. The speaker tries to arouse a sense of pit, anger, fear, or other emotion in the audience.

A Teenagers Pathos ✤ Situation: You arrive home one hour after your curfew and your parent or guardian has decided that you should be grounded for a week as punishment. ✤ “Mom, if I am grounded, I can’t go to Art’s 16th birthday party and they are going paint balling.” ✤ “I was late because the roads were slick, the car went into a ditch, and we had to push it back onto the road. I didn’t call because you already have my phone.” ✤ “I know I’m late. I understand how you feel. Haven’t you ever been late and felt sorry about it?”

Antony’s Pathos ✤ “I I were disposed to stir/Your hearts and minds to mutiny and rage,/I should do Brutus wrong and Cassius wrong,/ Who, you all know, are honorable men.” (III, ii, ✤ “You all did love him once, not without cause;/ What cause withholds you then to mourn for him?/ O judgment, thou art fled to brutish beasts, /And men have lost their reason!” (III, ii,, ) ✤ “My heart is in the coffin there with Caesar,/ And I must pause till it come back to me.” (III, ii, ) ✤ “If you have tears, prepare to shed them now.” (III, ii, 170)

Brutus and pathos ✤ “Who is here so rude, that wound not be a Roman?” (III, ii, 32) ✤ “Who is here so vile, that will not love his country?” (III, ii, 33) ✤ “I slew my best lover for the good of Rome,” (III, ii, 45)

Persuasion Techniques in Advertising

Which appeal is being made?

Your Assignment By Thursday, bring in one example of a persuasion technique in advertising. Be prepared to explain which appeal is being made.