Bravia B2B Sales Presentation

Display B2B market trend Volume

Product concept 4 sizes available: 32’’: KDL32EX500P 40’’: KDL40EX500P 46’’: KDL46EX500P 55’’: KDL55EX500P Bravia technology and quality available for the B2B market RS232C interface to give you more management capabilities

Product line-up KDL32EX500P KDL40EX500P KDL46EX500P KDL55EX500P LCD 32’ 1080p LCD 40’’ 1080p LCD 46’’ 1080p LCD 55’’ 1080p

Product positioning Features Bravia Bravia B2B Samsung MX2 PuD TV tuner Yes No Table stand Optional RS232 interface Hotel mode protocole Installation mode Landscape Landscape and portrait Optional additional input Available with BKM-FW50 Professional chassis

Features and benefits Features Benefits Integrated speakers All in one solution Full HD Better picture quality: more impact Motion flow 4 HDMI input Compatibility with every kind of sources DLNA PC input Composite input Eco mode Cost saving Timer Ambiance light capture 3 years warranty USB port for video and photo More interactivity, possibility of entry level digital signage Internet TV Wi-fi compatible No TV Tuner No tv licence issue RS232 input Remote control by external device

Main features 3 years warranty RS-232C input Full HD 1920 x 1080 native resolution for excellent picture quality In order to meet your professional requirements To give you more input and settings management Get a smooth view of the action Bring the Internet to the big screen USB Media Player – plug in a USB device and enjoy movies, photos and music on your monitor using USB playback 3 years warranty RS-232C input

Targeted markets Corporate Retail Applications Requirements What can our Bravia B2B offer? Reception area: entertainment High quality display Sony Brands and Bravia Excellence Meeting room: presentation Big sizes Wide range from 32'' to 55' Internal communication Easy to use digital signage solution USB port to play video and photo, Internet TV possibility   Integration into a global AV installation More remote control possibility trough RS232 ECO friendly installation ECO friendly mode for an optimisation of power consumption All in one products Integrated speakers Retail Applications Requirements What can our Bravia B2B offer? Digital signage Wide range of sizes Wide range from 32'' to 55'   Compatibility with different sorts of sources Wide range of inputs: HDMI, VGA, Composite

Targeted markets Venues/leisure Education Applications Requirements What can our Bravia B2B offer? Communication Easy to use digital signage solution USB port to play video and photo, Internet TV possibility Entertainment Compatibility with different sorts of sources Wide range of inputs: HDMI, VGA, Composite   Cost efficient installation No TV tuner meaning no Licence to pay Education Applications Requirements What can our Bravia B2B offer? Entertainment Big sizes Wide range from 32'' to 55' Presentation Compatibility with different sorts of sources Wide range of inputs: HDMI, VGA, Composite

Entry level Digital signage solution How to playback content from a USB stick? Available formats: Photo Viewer (jpeg) Photo Viewer (RAW) Music Player (mp3) Video Player (AVCHD) Video Player (DivX) Video Player (AVC) Video Player (MPEG4)

Entry level Digital signage solution 1- Insert your USB stick in the USB port on the side of the monitor 2- Press the “Home” button on the remote control 3- Move to the left and go on the “Photo” menu and then go down to USB

Entry level Digital signage solution 4- Press the ”Option” button on the remote control 5- Go on the “Playback option” menu

Entry level Digital signage solution 6- Here you can select if you to repeat the slideshow, the slideshow speed (low: 30 sec, medium: 15 sec, fast: 7 sec)…. 7- Press the “Return” button on the remote control to go back the USB menu 8- Press the “Option” button on the remote control

Entry level Digital signage solution 9- Select “Add to favourites” 10- Press the “Return” button on the remote control twice to get out of the menu 11- Press the “Heart” button on the remote control

Entry level Digital signage solution 12- Select the “USB Photo” icon 13- Enjoy your slideshow

Entry level Digital signage solution Note: if you switch off your monitor and then switch it on again the playback won’t automatically start. You will need to repeat steps 11 to 13. If you would like to do slideshow with Video go to the Video menu and follow the same steps. You cannot play video and picture in the same slideshow. The USB stick needs to be plugged in the monitor anytime you want to play the slideshow.