We’ll Be Right Back After These Messages displayed infomercial persuade effective convincing http://www.opencourtresources.com Open Court Level 4 / Unit 5 – Communication / Lesson 2 / pp. 426-431 Melissa Lape- Wilson Elementary

displayed “Use context clues” A well-known soft drink prominently displayed during a prime-time TV show is an advertisement. Games and dolls were displayed in the toy store window. Displayed- shown Melissa Lape- Wilson Elementary

infomercial Infomercial-extra-long television commercial “Use context clues” Infomercials and music videos are, in fact, advertisements. Infomercials on television advertise things like exercise videos and car polish. Infomercial-extra-long television commercial Melissa Lape- Wilson Elementary

persuade “Use context clues” They’re all intended to persuade you to buy something. Ally tried to persuade me to go to the movies by offering to buy me popcorn. Persuade- talk into believing or doing something Melissa Lape- Wilson Elementary

effective “Use context clues” How effective are these kinds of ads at convincing you to buy their product? I coughed all night because my cough medicine wasn’t very effective. Effective- able to get results Melissa Lape- Wilson Elementary

convincing “Use context clues” How effective are these kinds of ads at convincing you to buy their product? Ryan had a hard time convincing his mom to let him go away to camp. Convincing - making someone believe something they didn’t necessarily believe earlier Melissa Lape- Wilson Elementary

We’ll Be Right Back After These Messages making someone believe something they didn’t necessarily believe earlier Able to get results Shown Extra-long television commercial Talk into believing or doing something displayed __ infomercial__ persuade __ effective __ convincing __ Melissa Lape- Wilson Elementary

Word Knowledge cartoon conclude fluid true bloom rude duty *These words contain different spellings of the /oo/ sound. Melissa Lape- Wilson Elementary

Word Knowledge Compound Words: airwaves = ______+ ______ networks = ______+ ______ broadcast = ______+ ______ baseball = _______ + ______ however = _______ + ______ something = _____ + ______ sometimes = _____ + _______ Melissa Lape- Wilson Elementary

Word Knowledge Variations of the root word advertise: advertised - past tense advertisers - plural noun, meaning people who advertise advertisements – plural noun, things that are used to advertise advertising – present tense verb form Melissa Lape- Wilson Elementary

Word Knowledge Words that contain –tion, –ure, -ture (-ure) pleasure measure failure (-ture) departure nature mixture lecture picture moisture (-tion) situation motion protection question location creation Melissa Lape- Wilson Elementary

What does the adverb literally mean? Commercials aren’t always literally true.

*Note the quotation marks around borrow. The networks are allowed to “borrow” the airwaves. *Note the quotation marks around borrow. Quotation marks are sometimes used to set apart a word or phrase to make its meaning or the way it is used clearer to the reader. In this sentence the quotation marks are used to signal that the word is being used in an unusual way. What borrow means in this case is “use for free and not return anything” rather than the actual meaning, “to take something with the intent of returning it.”

Identify the nouns in the sentence? Advertisers agree that children are a special part of the TV audience. Advertisers agree that children are a special part of the TV audience. Nouns: advertisers children part audience

Which word contains -tion? Helping a blind person across the street is a kind action.

Resources: Videos: Reading Rainbow video: The Sign Painter’s Dream Books: The Signmaker’s Assistant by: Tedd Arnold Arthur’s TV Trouble by: Marc Brown Great site for infomercials: http://www.scripttoscreen.com/demoreels/infol.html Melissa Lape- Wilson Elementary