M A K E Y O U R N E T W O R K S M A R T E R All time high January-June 2005 Ray Mauritsson, CEO
Technology shift is accelerating
First half, 2005 Highlights Total growth, +25 % Continued growth within Video, +48 % Increased sales in all regions Strong partnerships Video generation shift completed
Financial performance: first half, 2005 Net sales: SEK 401 M (320) Operating profit: SEK 55 M (3) Profit before tax: SEK 55 M (3) Note: 2004 figures IFRS adjusted
Q2, 2005 Highlights Total growth, +35 % Continued growth within Video Strong video market development Small and midsized orders
Financial performance: Q2, 2005 Netsales 226 Mkr (168) Video growth 59% Other Video
EBIT by quarter Q2-05: Gross margin: 55,2 % (51,7 %) Operating margin: 18,3 % (5,0 %) Profit margin: 18,3 % (4,9 %) Note: 2004 figures IFRS adjusted
Sales Q2, 2005 Print 16 % Video 81 % Other 2 % Americas 37 % EMEA 46 % Asia 17 % Scan 1 %
Global distribution and sales Axis Resellers System integrators End user Distributors
Channel Partner Program Visibility on Axis web Access to Partner Pages PR opportunities Participation in sales incentives Sales/marketing tools Prioritized technical support Access to Axis Academy
AXIS Academy The program is a way to further invest in our relation with our partners. 400 system integrators participated during the first six month
Strong partnership with a distributor “We know that many of our resellers would like the opportunity to develop their business in the network market – this agreement presents them with that opportunity.” Lee Perkins, General Manager, Computer 2000
Strong partnership with system integrators "Network video is one of the fastest growing and most important technologies in the industry. It was a natural choice for us to join Axis’ partner program because it puts us on the leading edge of the market.“ Dan Moceri, CEO of Convergint Technologies
Broad product portfolio
Customer segments Retail Bank Transportation Government Education Industrial
Customer case – Eastchester, USA “Network video surveillance is a critical component to provide a safe educational environment in which every student is able to learn,”.” ~ Anita Better, Director of information technology, Eastchester school district
Customer case – FFL, UK “What is most important is that we now have a system which we know is capable of growing with us and serving our needs long into the future. It´s effectively future-proofed which is important when you are making an investment of this kind. ~ Mark Matthews, Managing director of FFL Limited
Outlook 2005 Proceed the development of partnerships An aggressive product road map Continued strong video growth