2 BEC World Plc Results Briefing SET - Opportunity Day March 08, 2007 Industry Overview Financial Highlights 2007 Update

3 Advertising Expenditure Trends: Source: AGB Nielsen Media Research ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM YTD JANUARY- DECEMBER 06 VS 05 BAHT MILLIONS MEDIAYTD 06SOV%YTD 05SOV%DIFF % Change TV 53, , , RADIO 6, , NEWSPAPERS 15, , (816)-(5.02) MAGAZINES 6, , (8)-(0.13) CINEMA 2, , OUTDOOR 4, , TRANSIT IN STORE TOTAL89, , ,

4 TV Advertising Trend: High Growth Rate – Recovers Fast Source: AGB Nielsen Media Research YoY'93'94'95'96'97'98'992000'01'02'03'04'05'06 Growth34%25%14%19%10%-15%11%18%8%14%13%12%6%7%

5 TV ADEX TV AdexCh.3Ch.5Ch.7Ch.9Ch.11iTV Industry ,392 8,238 14,010 6,956 1,171 9,244 50, ,806 7,866 13,734 6, ,351 47, ,857 7,923 12,030 4, ,928 42,288 '05 YoY -3.8%4.7%2.0%8.0%20.7%25.8%6.0% '04 YoY -0.5%-0.7%14.2%41.5%-2.6%24.0%11.5% Source: AGB Nielsen Media Research

6 Market Shares 2006: Source: Nielsen Media Research

7 Advertising Expenditure Trends: Source: AGB Nielsen Media Research Best Increase from 1HWhole Year 2006Changes '06-'05Changes 2H-1H'06Changes 2H06-05 PRODUCT SECTION Amt.% % % % HAIR PREPARATION 2,717,7715.1%384, %309, %249, % VITAMIN & SUP. FOOD 949,4811.8%100, %249, %126, % SKIN CARE / PREP. 4,463,2508.3%853, %248, %393, % MEDIA & MARKETING 2,000,1953.7%293, %234, %274, % BANKS 740,5381.4%-92, %221, %12,0362.6% FOODSTUFFS 2,115,9394.0%15,4190.7%198, %50,4924.6% SUNDRIES 313,7910.6%186, %159, %179, % RETAIL STORES 1,111,9362.1%269, %158, %101, % DAIRY PRODUCTS 1,996,1503.7%589, %145, %345, %

8 Advertising Expenditure Trends: Source: AGB Nielsen Media Research Worse from 1HWhole Year 2006Changes '06-'05Changes 2H-1H'06Changes 2H06-05 PRODUCT SECTION Amt.% % % % NON ALCHOHO BEVER. 3,071,4125.7%-485, %-501, %-344, % NON AUDIO/VISUAL 800,3531.5%-37, %-330, %-3, % ALCOHOLIC BEV. 1,467,4352.7%-234, %-230, %-341, % GOVERNM’T COMMU 2,843,3235.3%49,4461.8%-137, %-82, % CERDIT/DEBIT CARDS 498,0330.9%83, %-118, %-72, % CD/VDO & MUSIC 2,184,6624.1%-726, %-98, %-460, % SNACK FOODS 886,8801.7%-73, %-93, %-78, % MOTOR VEHICLES 2,025,4313.8%388, %-86, %92, % TOILETRIES 2,473,6704.6%36,1431.5%-85, %147, % EDUCATION INSTITU… 190,2680.4%23, %-68, %3040.5% M.CYCLE & BICYCLE 759,7591.4%118, %-64, %-14, %

9 Top 20 Advertisers on Television 2006: Source: AGB Nielsen Media Research CD, Governmental and Infomercial spending are excluded. YTD06YTD05%CHG TV 3579ITV11 ADVERTISER (000 BAHT)%CHG UNILEVER (THAI) HOLDINGS4,710,8733,760, %68.7%-3.4%9.8%37.4%31.4% PROCTER & GAMBLE (THAILAND)1,602,9911,626, %5.1%31.0%-2.9%58.1%-63.9% BEIERSDORF (THAILAND) CO.,LTD.918,037629, %179.1%19.6%9.3%331.0%-3.4% ADVANCE INFO SERVICE PCL.868,263955, %13.6%-36.9%11.8%-13.0%-25.3%109.8% NESTLE(THAI) LTD.846,872666, %133.1%54.4%11.8%31.7%-27.6%532.7% PTT PUBLIC CO.,LTD.744,187459, %46.2%34.6%43.3%82.3%30.3%383.4% COLGATE-PALMOLIVE (THAILAND)736,718449, %118.3%-51.1%61.7%2.7%6.6% AJINOMOTO SALES CO.,(THAILAND)703,155900, %-3.2%-53.8%-36.2%11.4%13.7%-40.9% L'OREAL (THAILAND) LTD.660, %83.8%15.9%31.6%76.4%18.9% OSOTSPA (TECK HENG YOO)634, %-10.1%-9.0%-27.6%-15.9%4.7%-21.5% TOYOTA MOTOR THAILAND CO.,LTD.620,891459, %44.9%-49.3%60.2%85.7%71.7%358.6% KAO COMMERCIAL (THAILAND) CO.,613,103568,8167.8%14.9%-22.1%6.2%126.5%-6.1%-7.4% JOHNSON&JOHNSON(THAILAND)LTD.536,289436, %68.9%4.5%11.3%49.9%-42.8% BOONRAWD BREWERY CO.,LTD.492,978473,9004.0%-24.4%13.5%33.6%31.7%3.5%-25.1% TRI PETCH ISUZU SALES CO.,LTD.481,760367, %23.2%26.5%115.6%16.0%28.1%-84.1% TOTAL ACCESS COMMUNICATIONS457,016529, %7.7%-47.9%-0.6%-20.9%-10.2%-43.3% LION (THAILAND) CO.,LTD.454,888451,6210.7%0.9%8.9%-35.6%23.1%30.2% BEER THAI (1991) CO.,LTD.414,964297, %84.5%22.0%14.5%67.7%31.8%102.8% CEREBOS(THAILAND)LTD.375,310301, %57.8%-18.3%16.5%69.0%-25.0%572.1% SIAM CEMENT GROUP346, %-25.6%48.8%3.9%-30.6%-16.4%

10 Top 20 Advertisers on Television 2006: Source: AGB Nielsen Media Research CD, Governmental and Infomercial spending are excluded. TV Grand Total 3579ITV11 ADVERTISER (000 BAHT)%%% UNILEVER (THAI) HOLDINGS4,710, %9.7%31.9%10.6%27.7% PROCTER & GAMBLE (THAILAND)1,602, %8.1%42.8%3.1%3.0% BEIERSDORF (THAILAND) CO.,LTD.918, %5.7%31.0%3.4%19.5%0.1% ADVANCE INFO SERVICE PCL.868, %6.3%35.3%5.8%34.3%0.5% NESTLE(THAI) LTD.846, %6.6%41.7%8.7%12.7%* PTT PUBLIC CO.,LTD.744, %12.3%17.6%26.3%15.2%11.1% COLGATE-PALMOLIVE(THAILAND)LTD736, %1.1%42.9%2.9%10.6% AJINOMOTO SALES CO.,(THAILAND)703, %11.7%30.1%9.3%24.5%0.6% L'OREAL (THAILAND) LTD.660, %4.4%34.4%12.1%22.7% OSOTSPA (TECK HENG YOO)634, %10.8%26.8%13.5%15.1%5.6% TOYOTA MOTOR THAILAND CO.,LTD.620, %9.4%29.4%19.5%16.1%1.1% KAO COMMERCIAL (THAILAND) CO.,613, %9.2%39.8%9.3%15.8%0.1% JOHNSON&JOHNSON(THAILAND)LTD.536, %12.7%31.5%11.6%6.0% BOONRAWD BREWERY CO.,LTD.492, %20.7%26.7%11.2%15.3%5.3% TRI PETCH ISUZU SALES CO.,LTD.481, %17.7%15.0%20.0%22.4%0.1% TOTAL ACCESS COMMUNICATIONS457, %13.0%36.9%13.9%10.6%0.7% LION (THAILAND) CO.,LTD.454, %14.4%19.0%12.9%32.0% BEER THAI (1991) CO.,LTD.414, %24.2%14.7%12.5%25.9%6.8% CEREBOS(THAILAND)LTD.375, %6.8%30.7%14.9%10.3%1.2% SIAM CEMENT GROUP346, %8.9%38.2%14.7%17.7%0.3%

11 STATION SHARE OF AUDIENCE 2006 WHOLE KINGDOM : ALL AGED POTENTIAL 2006 : 59,400,000 ; 2007:60,107,000 Source: AGB Nielsen Media Research

12 STATION SHARE OF AUDIENCE 2006 WHOLE KINGDOM : ALL AGED POTENTIAL 2005 : 2006 : 59,400,000 ; ,107,000 Source: AGB Nielsen Media Research

13 Baht:Millions /- YoY Advertising6,1141, % Copyright & Services % Concerts & Shows % Total Sales Revenue6, % 2006 Highlights: Sales Revenues

14 Baht:Millions /- YoY Costs of Sales & Services2, % Cost of Concerts & Shows % Selling & Admin. Expenses1, % Total Operating Costs4, % 2006 Highlights: Operating Costs

15 BEC World 2006 THE WHOLE YEAR Operating Results฿ Million % +/- YoY Advertising Income6,11490%115123% Copyright & Services2955%-0% Concerts & Shows3665% % Total Sales Revenues6,775100%4838% Operating Costs Cost of Services2,91145%-14-0% Cost of Shows374102% % Cost of Sales & Services2,28548% % Selling & Admin. Expenses1,33220%17015% Total Operating Costs4,61768%-449-9% Operating Profit2,15832%93276% Share of Associates' Results40%-13-73% Other Income1612%6567% Profit Before Tax2,32334%98774% Corporate Income Tax66010%22753% Profit After Tax1,66324%76084% Profit of Minority's Interest200%-2-8% NET PROFIT1,64324%76286% BEC World 2006 Income Statement:

16 BEC World Plc.

17 Advertising Spends on TV January 2007 vs January 2006 Millions Baht -1.8% +7.6% +4.2% +3.3% -16.7% - 5.2% Source: AGB Nielsen Media Research

18 Advertising Spends on TV February 2007 vs February 2006 Millions Baht +4.2% Source: AGB Nielsen Media Research +10.7% +1.1% +1.7% -8.3% +18.4% +12.6%