LNL0529 Recruiting LNL

Opportunity What is important to you? 2

3 Income Opportunities Benefits Financial Strength Flexible Markets Training Advancement Opportunities Integrity Incentives

What is Important to You? I.Strong Earning Potential 4

Top 10 Agent Incomes in 2009 $428,173 $361,873 $332,789 $299,384 $273,459 $245,275 $208,696 $207,912 $198,846 $183,459 5 $428,173 $361,873 $332,789 $299,384 $273,459 $428,173 $361,873 $332,789 $299,384 $273,459 $245,275 $208,696 $207,912 $198,846 $183,459 $245,275 $208,696 $207,912 $198,846 $183,459

Strong Earning Potential $56,948 average First Year Income * 2009 Company stats. Average for Agents that complete 12 months with company 6

What is Important to You? I.Strong Earning Potential II.Financial Stability 7

Defining Liberty National Organized in 1900 as a Fraternal Benefit Society Incorporated in 1929 Licensed to operate in 49 States Stability 8

Defining Liberty National More than $44 Billion of Insurance in force (as of 12/09) Currently operating more than 180 offices in cities across the nation — and growing! Stability 9

TORCHMARK CORPORATE PROFILE TMK — NYSE 10

Torchmark Corporation Affiliate Companies United Investors Life Insurance Company Individual Life Insurance Annuities Independent Agents nationwide 11

Torchmark Corporation Affiliate Companies Globe Life And Accident Insurance Company Globe Marketing Services Individual Life coverage Special Senior Life coverage Direct Response nationwide 12

Torchmark Corporation Affiliate Companies Globe Life And Accident Insurance Company Employee Services Division Federal and State employees Life coverage Cancer coverage More than 320 Agents nationwide 13

Torchmark Corporation Affiliate Companies American Income Life Insurance Company Union and Credit Union members Individual Whole Life coverage Individual Supplemental Health coverage More than 3,600 Agents worldwide 14

Torchmark Corporation Affiliate Companies United American Insurance Company Branch Office Division Basic and Supplemental Insurance, including Individual Health coverage Medicare Supplement coverage Individual Life Insurance More than 1,000 exclusive Agents nationwide in Company sponsored Branch Offices 15

Torchmark Corporation Affiliate Companies United American Insurance Company General Agency Division Basic and Supplemental Insurance, including Individual Health coverage Medicare Supplement coverage Individual Life Insurance More than 15,000 independent Agents in U.S. and Canada 16

Torchmark Corporation Affiliate Companies Liberty National Life Insurance Company Individual Life Insurance Individual Supplemental Health Insurance More than 2,800 full-time representatives in 180+ branch offices across the country 17

Defining Liberty National A+ (Superior) From A.M. Best Company (as of 6/09) AA- “Very Strong” By Standard & Poor’s (as of 6/09) A1 By Moody’s (as of 1/09) A+ “Strong” Insurer’s Financial Strength Rating from Fitch (as of 6/09) Stability 18

Defining Liberty National Service 2009 Liberty National Performance Record 4,210, , , ,183 Total Policies in Force Total Claim Transactions Policies Issued Customer Calls Serviced * Based on Company statistics 19

Defining Liberty National Service 2009 Liberty National Performance Record 86% Customer Calls Answered (Within 20 Seconds) Turnaround Times (In Calendar Days) Life Claims Health Claims All Policies Issued * Based on Company statistics 20

What is Important to You? I.Strong Earning Potential II.Financial Stability III.Broad Product Range/Flexible Markets 21

Flexible Markets – Individual Most people recognize the need for life insurance to protect their families Safety net that catches family when tragedy strikes Last year 56% added to rather than canceled or decreased coverage Extra protection from financial vulnerability 22 Source: In Down Economy, Americans Consider Life Insurance More Important Than Ever, September 23, 2009http://lifehappens.org

Flexible Markets – Worksite Employers want to scale back costs and still provide benefits Most employees prefer to purchase insurance in the workplace Advantages Convenience of Payroll Deduction Freedom of Choice Portability Dependent/spouse coverage is available 23

Broad Product Range Whole and Term Life Supplemental Health Cancer Critical Illness Accident Hospital Intensive Care Hospital Income Annuities And more! 24

What is Important to You? I.Strong Earning Potential II.Financial Stability III.Broad Product Range/Flexible Markets IV.Support/Training 25

Support Direct-response Internet Leads Direct-response Mail Leads Direct-response Telemarketing Leads New Mortgage and Refinance Leads Leads & Marketing – Individual Market * Products and Ads may vary by state 26

Support Home Office Inquiry Leads Globe Leads and Lapses Policyholder Referral Leads Past Responders Leads & Marketing – Individual Market * Products and Ads may vary by state 27

Support Small Business Leads Judy Diamond Leads Dunn & Bradstreet Leads Telemarketing Leads Leads & Marketing – Worksite Marketing * Products and Ads may vary by state 28

Training Live, individualized training Both field and in-office Internet Training and Testing 24/7 Home Office sponsored Training Seminars Education Opportunities 29

Training Audio-visual aids LUTC studies subsidized by the Company Sales tracking to lead source Management assistance and advice Education Opportunities 30

What is Important to You? I.Strong Earning Potential II.Financial Stability III.Broad Product Range/Flexible Markets IV.Support/Training V.Benefits/Retirement 31

Benefits Group Major Medical for you and your family Retirement plan entirely non-contributory 401(K) with 35% match Employee Benefits (for those who qualify) 32

Benefits Disability Insurance Dental Insurance Group Life Insurance Employee Benefits (for those who qualify) 33

Benefits Vacations Stock Purchase Plan through payroll deduction Cafeteria Plan with flexible spending account Employee Benefits (for those who qualify) 34

Benefits Torch Club Incentive conventions to exciting locations Sales Incentive Trips sales growth contests Company-sponsored Lead Program Intensive Training Employee Benefits (for those who qualify) 35

Retirement No Employee contributions Company makes contributions from profits Based on Employee’s age and earnings Partially vested after 2 years Fully vested in 6 years Defined Contribution Retirement Plan 36

Retirement Pre-tax basis contributions made by employee Company matches 35% Up to 6% of your comp Diversified group of investment funds Match is vested after 2 years, fully in 6 years Eligible to start after 1 year 401(K) 37

What is Important to You? I.Strong Earning Potential II.Financial Stability III.Broad Product Range/Flexible Markets IV.Support/Training V.Benefits/Retirement VI.Incentives 38

Incentives Convention locales have included: Caesars Palace, Las Vegas Fontainebleau Hotel, Miami Caribbean Cruise Puerto Rico Atlantis Resort, Bahamas Torch Club Sales Convention Destinations 39

What is Important to You? I.Strong Earning Potential II.Financial Stability III.Broad Product Range/Flexible Markets IV.Support/Training V.Benefits/Retirement VI.Incentives VII.Earn According to Your Efforts 40

Earn According to Your Efforts If $100,000 per year jobs were easy … EVERYBODY WOULD HAVE ONE! Work the business model! 41

Earn According to Your Efforts Whole Life Pay Example Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION 42

Earn According to Your Efforts The Business Model That Works! 240 Contacts 10% 5 Sales per Week $421$2, Weeks $109, Appointments per Week Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION 43

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Earning According to Your Effort # Policies Sold per Week Income (Whole Life) Weekly Earnings Estimated Annual Earnings 4$1,684$87, Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION

Earning According to Your Effort # Policies Sold per Week Income (Whole Life) Weekly Earnings Estimated Annual Earnings 5$2,105$109, Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION

Earning According to Your Effort # Policies Sold per Week Income (Whole Life) Weekly Earnings Estimated Annual Earnings 6$2,526$131, Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION

Earning According to Your Effort # Policies Sold per Week Income (Whole Life) Weekly Earnings Estimated Annual Earnings 10$4,211$218, Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION

What is Important to You? I.Strong Earning Potential II.Financial Stability III.Broad Product Range/Flexible Markets IV.Support/Training V.Benefits/Retirement VI.Incentives VII.Earn According to Your Effort VIII.Advancement 49

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Advancement Opportunities The Unit Manager position is the “Growth Position” at Liberty National Unit Manager 51

Unit Manager Pay Example ASSUME: A New Agent sells five $38 policies in one week and that Agent is at 40% Bonus Level Advancement Opportunities Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION 52

Advancement Opportunities Unit Manager Pay Example Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION 53

Advancement Opportunities Unit Manager Pay Example Commission Payment Override of 40% for Unit Manager (Assuming Agent employed 6 months or less) Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION 54

Advancement Opportunities REMEMBER – The Agent was at 40% Bonus Level The Agent is paid 40% of the $2,111 or $ Unit Manager Pay Example Commission Payment 55

Advancement Opportunities Unit Manager Pay Example Bonus Payment Unit Manager will get a Weekly Production Bonus of 60% of whatever the Agent’s Bonus is. So … Assuming Agent has been contracted 13 weeks or less Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION 56

Advancement Opportunities Unit Manager Pay Example Commission = $ Bonus = $ $1, from 1 Agent in 1 Week! 57

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Advancement Opportunities Unit Manager Pay Example Bonus Payment 3 Agents working the business model each week … 59

Advancement 100% Merit Based Promotions through “Promote Promotion” program. A Fast Track Management Training Program 60

Are You Ready to Get Started? 61