Presentation 2005
Agenda 1. CGS Holding Prague 2. CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres 3. Share of market 4. Sales structure 5. OE - Business 6. Products / Highlights 7. Sales Organisation Europe & International 8. After Sales Service Organisation
BU Agricultural Tyres CGS Holding Prague
1. CGS Holding, Prague Company facts Type of company: Incorporated company Registered: Prague, CZ Capital stock: € 103.299.000 The capital stock is evenly spread by 25% among the owners Turnover (2003): € 222.741.000
1. CGS Holding, Prague Past company structure (up to Nov. 2004) Share TYRE DIVISION TECHNICAL RUBBER DIVISION MACHINERY OTHER COMPANIES Agricultural Earthmoving Truck MPT Aircraft Fork Lift Motorcycle Bicycle Tyres & Tubes Rubber Compounds V- Belts Anti-vibration systems Sealing elements Silicone products Air springing and power elements Machinery for Rubber and Plastics Vulcanizing molds Art castings Piston rings Car parts Rubberising systems Share of sales: 53 % 31 % 12 % 4 %
1. CGS Holding, Prague Impact on company structure q An accelerated growth within the market of agricultural tyres was not expected by CGS of its own A rapid expansion could be only realized by the aquisition of an already well established company CGS Tyres represents, after the aquisition of the Continental BU Agro, by far the No.2 within the European market of agricultural tyres The new business unit Agro enables CGS for the future a qualitative and quantitative market growth q q q
1. CGS Holding, Prague BU Agro BU Ind. New company structure (effective from Nov. 2004) Turnover: € 320 Mio. TYRE DIVISION TECHNICAL RUBBER DIVISION MACHINERY DIVISION OTHER COMPANIES BU Agro BU Ind. € 130 Mio. € 100 Mio.
CGS Reifen Deutschland GmbH BU Agricultural Tyres CGS Reifen Deutschland GmbH
2. CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Company facts Owner: CGS / Mitas a.s., Prague Registered: Hanover, Germany Executive board: Werner Flebbe (Managing Director) Thorsten Bublitz (Managing Director, Director Marketing & Sales) Martin Kiehne (Managing Director, Director Finance & Controlling) Object of the company: Development, production and selling of agricultural tyres Production plants: Otrokovice, Prague, Zlin Turnover (2004): € 130.000.000
2. CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Company facts CGS Reifen Deutschland GmbH Großer Kolonnenweg 23 D - 30163 Hannover Tel. 0049 511 / 93617610 Fax: 0049 511 / 93617698 VAT ID No. – DE 814082367 Homepage: www.cgs-tyres.com
CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Company structure Executive board CGS Reifen Deutschland GmbH Marketing & Sales Finance Logistic Research Development Autom. Eng. Prod. Manag. Quality- Management Production Original Equipment Replacement Markets: CGS Reifen Deutschland GmbH (D,B,NL) CGS Pneus France EURL CGS Reifenvertrieb GmbH (A) CGS Neumáticos Iberica (E,P) CGS Tires US, Inc. CGS Tires Mexico CGS Tyres UK Ltd. CGS Pneumatici Italia S.r.l. CGS Pneus Suisse GmbH Continental Daek Danmark A/S * Continental Rengas Oy, Helsinki * Continental Dekk Norge A/S * Continental Däck Sverige AB, Gothenburg * Mitas a.s. (CZ, PL, SK, RdW) Controlling Accounting Product-Development Material-Development Product- Industrialisation Trial Produkt Manag. QM Product QM Plant QM Logistic Customer Service Otrokovice Prague Zlin * will be displaced while the year 2005 by CGS organization
2. CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Business strategy Enhancing of current strategy! q Development-partner of our OE customer for premium tyres Qualified marketing/sales and service for premium tyres in Original Equipment and Replacement Covering of further relevant market segments (Quality and Budget) in Replacement Expansion / strengthen the worldwide market position Continue the brand strategy: Original Equipment Continental Replacement Multi-Brand q q q q
BU Agricultural Tyres Share of market
3. Share of Market SOM evolution Traction 2002 – 6/2005, Replacement Europe Market 2002 20,1% 30,8% 13,3% bias radial Conti 2004 23,7% 30,1% 20,2% 2003 21,2% 30,4% 15,8% 1-6/2005 30,5% 46,2% 21,1% Source: ERMC CGS
3. Share of Market SOM Traction 1-6/2005, Replacement Europe
3. Share of Market SOM evolution Traction 2001 – 6/2005, Replacement Europe (main markets) Source: ERMC
3. Share of Market SOM evolution Traction 2001 – 6/2005, Replacement Europe (main markets) Source: ERMC
BU Agricultural Tyres Sales structure
4. Sales structure Total Business Unit Agricultural Tyres 2001 – 6/2005 Original Equipment / Replacement, Brand Continental 14 % 17 % 21 % 38 % 45 % 86 % 83 % 79 % 62 % 55 % 2001 2002 2003 2004 1- 6 / 2005
4. Sales structure Sales structure by country total BU Agricultural Tyres 2004 Original Equipment / Replacement, Brand Continental
4. Sales structure Sales structure 2004, business unit by brand Original Equipment / Replacement Brand-Strategy OE: Core brand Continental REPL: Multibrand-Strategy
BU Agricultural Tyres OE-Business
5. OE-Business Business Unit Agricultural Tyres / Original Equipment International Headquarter Organisation / Global Responsibility Helmut Guevara Head of OE International Phone: 0511 / 936 17613 Fax.: 0511 / 936 17698 Mobile: 0170 / 762 7336 Email: helmut.guevara@cgs-tyres.com Lutz Rose Key Account Manager OE Phone: 0511 / 936 17615 Mobile: 0160 / 939 625 46 Email: lutz.rose@cgs-tyres.com Jens Steinhardt Phone: 0511 / 936 17618 Mobile: 0171 / 750 4777 Email: jens.steinhardt@cgs-tyres.com Sandra Könck Sales Coordinator OE International Phone: 0511 / 936 17614 Fax.: 0511 / 936 17698 Email: sandra.koenck@cgs-tyres.com Hans Ulrich Klose Head of Automotive Engineering & Product Management Phone: 0511 / 936 17641 Mobile: 0151 / 142 240 05 Email: hans-ulrich.klose@cgs-tyres.com
5. OE-Business World Tractor Production / Evolution year 2000 to year 2004 Source: Tractor manufacturers Europe / Approximation
5. OE-Business
5. OE-Business Volume Evolution Volume increase in %, Traction Radial 2000 – 2005 / Brand Continental +57% +36% +64% +80% +102% 22.376 40.339 66.187 89.832 140.666 11.063 2000 2005 Forecast 2001 2002 2003 2004
5. OE-Business Expected Volume Development 2006 - 2009 Sales development Traction Radial, OE Europe & USA, Tractor / Combine / Telehandler, Brand Continental +10% Year 2009: Sales opportunities within Combine, Telehandler manufacturers & other Agro manufacturers approx.: 26.000 tyres +8% +12% +21% 140.666 170.000 190.000 206.000 226.000 FC 2005 2006 2007 2008 2009
BU Agricultural Tyres Products / Highlights
+ Road + + Field 6. Products / Highlights AC70G MPT AC65 SVT AC70G Ride Comfort Transp Capacity Mileage AC70G MPT AC65 SVT AC70G Road AC85 AC70T/H AC85 C AC90C + + Ground Protection Traction Efficiency Field Row Crop
AC 65 Features 6. Products / Highlights - Ideal for field, grassland and road work - Advanced lug design for excellent grip and high speed road travel up to 65 km/h. 65% aspect ratio for superior performance and stability. Premium R1 W tread depth. High load capacity and large footprint for best reduction in soil compaction.
AC 85 Features 6. Products / Highlights Standard Tire for Universal Application - Smooth inter-space for good self-cleaning. Superior lug count for greater traction and smooth comfortable road travel at speed up to 50 km/h. Premium R1 W tread depth. Compared to standard tires reduced inflation pressure providing significant reduction in soil compaction and increase in traction efficiency Rounded shoulders and lugs minimize crop and turf damage.
6. Products / Highlights AC 70 T AC 70 G AC 70 H Features Features Wide-base tires for field and road use Very good traction in normal and wet soils due to deep lugs and good self cleaning Highly economical due to low slippage in field use Wide-base tire predominantly for grassland Very good traction in normal and dry soils due to normal lug depth Excellent on road due to overlapping of lugs Large lug surface ensures protection of plants Ideal for combines and tractors onland Minimal ground pressure and top load capacity High economical due to its high durability both in field and road use Very large ground area and even distribution of ground pressure
6. Products / Highlights
Initial situation 6. Products / Highlights The choice of tires will be in future more and more influenced by the technical requirement and legal regulations. Up to now our tires are strictly structured by cross section, application and the related product lines. That is not any longer feasible for the powerful agricultural machinery because they do need individual solutions. For this reason the development of a new product line took place in co-operation with tractor and harvester manufacturers.
The SVT concept AC85 AC70 AC65 SVT 6. Products / Highlights 200 HP
SVT (harvester) SVT (tractor) A new product line 6. Products / Highlights A new product line SVT (harvester) 900/60 R 32 500/85 R 24 SVT (tractor) Introduction range Range extension 2006 540/65 R 28 600/70 R 28 600/70 R 30 600/65 R 28 710/60 R 30 650/75 R 38 650/65 R 38 710/70 R 38 650/85 R 38 900/60 R 38 ► Purpose-built for tractors > 180 HP and harvesters ► Higher volume of air compared to standard tires ► Not only one aspect ratio any longer; SVT range contains e.g. 65series as well as 85series ► Two patterns were developed for the different application area
SVT – Main features 6. Products / Highlights Economy High mileage through ► new contour concept ► higher tread depth ► wider and reinforced tread lugs Comfort Low noise and vibration ► optimized tread geometrie ► high damping absorption side wall Ground protection High air volume enables low air pressures in case of high load capacities
Europe & International BU Agricultural Tyres Sales Organisation Europe & International
CGS Reifen Deutschland GmbH 7. Sales Organisation Sales Organisation Replacement - Germany Sales Area CGS Reifen Deutschland GmbH General map Sales Management: CGS Deutschland GmbH Rainer Lüpkes Großer Kolonnenweg 23 Phone: +49 (0)171/5536375 D-30163 Hannover Email: rainer.luepkes@cgs-tyres.com Service-Tel.: 01802 000 427 Area 001: (North/East) Markus Brinkmann Postal code 18, 19, 20-25, 27-29, Phone: +49 (0)170/9155166 30,31,38,39 Email: markus.brinkmann@cgs-tyres.com Area 002 : (East) Holger Kucharski Postal code 0,10-17, 98-99 Phone: +49 (0)160/97297863 E-mail: holger.kucharski@cgs-tyres.com Area 003 : (North/West) Gerd Schulterobben Postal code 26,32-34,37,4, Phone: +49 (0)175/9348334 50-53,57-59 Email: gerd.schulterobben@cgs-tyres.com Area 004 : (Central) Thomas Lorenz Postal code 35,36,54-56,6,97 Phone: +49 (0)160/93909860 Email: thomas.lorenz@cgs-tyres.com Area 005: (South/West) Marcus Schweier Postal code 7, 86-89 Phone: +49 (0)171/2226180 Email: marcus.schweier@cgs-tyres.com Area 006: (South/East) Robert Jancic Postal code 80-85,90-96 Phone: +49 (0)171/3391542 Email: robert.jancic@cgs-tyres.com Office : Rüdiger Henke Phone: +49 (0)511/9382440 Email : ruediger.henke@cgs-tyres.com Central customer service : Gerd Winkelmann Phone: +49 (0)511/9764547 Email: gerd.winkelmann@cgs-tyres.com
Zentrale & Deutschland / 7. Sales Organisation Zentrale & Deutschland / Headquarter & Germany CGS Reifen Deutschland GmbH Großer Kolonnenweg 23, D-30163 Hannover Phone: +49 511 936 176 10 Fax: +49 511 936 176 98 info@cgs-tyres.com Belgien / Belgium CGS Reifen Deutschland GmbH Großer Kolonnenweg 23 D-30163 Hannover Key Account Manager: Gerrit Vinkers Phone: + 31 653 565722 Fax: +31 546 582 390 gerrit.vinkers@cgs-tyres.com Dänemark / Denmark Continental Deak Danmark A/S Park Allé 370 DK-2605 Bröndby Bent Christensen Phone: +45 70 21 92 12 Fax: + 45 43 23 04 01 bent.christensen@conti.de Europe: Grossbritannien / Great Britain CGS Tyres UK Ltd. Bergen Way * North Lynn Industrial Estate Kings Lynn GB-Norfolk PE30 2 JH Phone: +44 1553 3817741 Fax: +44 1553 3768616 andrew.mabin@cgs-tyres.com Finnland / Finland Continental Rengas Oy Itälahdenkatu 27 A FIN-00210 Helsinki Key Account Manager: Pauli Mikkola Phone: +358 9 32 99 03 22 Fax: +358 9 32 99 04 00 pauli.mikkola@conti.de Frankreich / France CGS Pneus France 8, Rue Louis Niel F-21000 Dijon Phone: +33 3 80 28 06 95 Fax: +33 3 80 28 06 99 xavier.menigoz@cgs-tyres.com
Niederlande / Netherlands 7. Sales Organisation Europe: Österreich / Austria CGS Reifenvertrieb GmbH Wienersdorfer Str. 20-24 A-2514 Traiskirchen Phone: +43 2252 50 86 84 Fax: +43 2252 50 86 955 josef.heigl@cgs-tyres.com Schweden / Sweden Continental Däck Sverige AB Första Langgatan 30 S-40032 Göteborg Key Account Manager: Bo Järviken Phone: +46 31 7758 021 Fax: +46 31 24 68 50 bo.jaerviken@conti.de Schweiz / Switzerland CGS Pneu Suisse GmbH Frohburgstr. 3 CH-6000 Luzern Sales Director: Alfons Schmid Phone:+41 41 210 8200 Mobile: +41 79 293 4269 Fax: +41 41 210 8201 alfons.schmid@cgs-tyres.com Italien / Italy CGS Pneumatici Italia S.r.l. Sede Legale Via Vicolo del Caldo 20 I-21047 Saronno (VA) Phone: +39 02 96 70 12 11 Fax: +39 02 96 70 62 53 gaetano.mellia@cgs-tyres.com Niederlande / Netherlands CGS Reifen Deutschland GmbH Großer Kolonnenweg 23 D-30163 Hannover Key Account Manager: Gerrit Vinkers Phone: + 31 653 565722 Fax: +31 546 582 390 gerrit.vinkers@cgs-tyres.com Norwegen / Norway Continental Dekk Norge A/S Smalvollvejen 58 N-0611 Oslo Key Account Manager: Jan Bjerkli Phone: +47 23 06 80 82 Fax: +47 23 06 80 01 jan.bjerkli@conti.de
7. Sales Organisation Europe: International: USA & Canada CGS Tires US, Inc. 7400 Carmel Executive Park, Suite 345 Charlotte NC 28226 Phone +1 704 542 3422 Fax + 1 704 542 3474 neil.rayson@cgs-tires.com Central and South America Mitas a.s. Svehlova 1900 CZ-106 25 Praha 10 Key Account Manager: Jiri Kotrc Phone: +420 267 111 540 Fax: +420 271 750 214 jiri.kotrc@mitas.cgs.cz Turkey, Arabic States, Asia, Australia, New Zealand, African States (engl. spoken) Key Account Manager: Josef Hrdina Phone: +420 267 111 535 Fax: +420 271 750 214 josef.hrdina@mitas.cgs.cz Spanien / Spain CGS Neumáticos Iberica Av. de Bruselas (Arroyo de la Vega), 5 E-28108 Alcobendas, Madrid Phone: +34 914 904 480 Fax: enrique.lopez@cgs-tyres.com Tschechien / Czech Republic Mitas a.s. Svehlova 1900 CZ-106 25 Praha 10 Phone (mobile): +420 577 523 437 Fax (Zlin): +420 577 210 622 tomas.jurtik@mitas.cgs.cz
7. Sales Organisation International: Poland, Belarus, Ukraine, Moldova, Slovakia, Romania, Bulgaria, Russian States Mitas a.s. Svehlova 1900 CZ-106 25 Praha 10 Key Account Manager: Otakar Korbel Phone: +420 267 111 550 Fax: +420 271 750 214 otakar.korbel@mitas.cgs.cz African States (French spoken) Key Account Manager: Olga Uibleinova Phone: +420 267 111 530 Fax: +420 271 750 214 olga.uibleinova@mitas.cgs.cz Baltic States, Balkan States, Hungary, Greece Mitas a.s. Svehlova 1900 CZ-106 25 Praha 10 Key Account Manager: Vladimir Bartl Phone: +420 267 111 225 Fax: +420 271 750 214 vladimir.bartl@mitas.cgs.cz
BU Agricultural Tyres After Sales Service Organisation
Customer Service Manager 8. After Sales Service Customer Service Manager
Customer Service Manager 8. After Sales Service Customer Service Manager
Customer Service Manager 8. After Sales Service Customer Service Manager
Customer Service Manager 8. After Sales Service Customer Service Manager
Customer Service Manager 8. After Sales Service Customer Service Manager