Nordic Marketing Conference of Statistical Products and Services Helsinki, Finland, June 13-15th Introduction: Workshop 4 Competition and Co-operation on the Market of Statistical Services, Denmark Statistics Denmark Erik Sommer

Nordic Marketing Conference - Helsinki, Finland Workshop 4: Competition and Co-operation on the Market of Statistical Services 1) Competition – and competitors? 2) Co-operation and partnerships? 3) Sales strategy – distribution channels? 4) Reseller agreements – content and approach? 5) Strategical focus

Nordic Marketing Conference - Helsinki, Finland Workshop 4 - option: Strategical focus on sales LevelPeriod: timeframe Action Strategical level3-5 years Topmanagement Mission, Vision, Values Tactical level1-3 years Departemental divisions Communication Strategy - Marketingplan Operational levelless than 1 yearImplementation Websiteproject

Nordic Marketing Conference - Helsinki, Finland Workshop 4 – option: SWOT analysis Strenghts: internal relations, example: High quality products, loyal customers. Weaknesses: internal relations, example: lack of documentation, old data. Opportunities: external relations, example: economical growth in market, new trends in market for data. Threats: external relations, example: decrease in purchasing power, increased competion.

Nordic Marketing Conference - Helsinki, Finland Workshop 4: Participating group of experts SSB (Norway): Désirée Vikse SCB (Sweden): Lisbeht Andersson, Rafael Backman, Fredrik Bood, Kjell Johnsson, Mickael Nilsson, Anders Rickardsson, Per Thörn, Thomas Torén, Sanna Wieweg. SF (Finland): Hannele Orjala, Perttu Melkas, Ulla-Maarit Saarinen, Rina Tammisto, Nicola Brun, Reetta Moilanen. DSt (Denmark): Erik Sommer Total number of participants: 17 experts!