1. 3A Business Consulting
Strategy Approaches

2. The Strategy Work – the Generic Way
Mapping
external issues
Mapping
internal issues
Evaluation
Strategy
platform
External
&
internal
toolbox
Analysis
Brain storming
Scenarios
Strategy work
Creativity
Innovativeness
Experience
Strategy
development
“The future belongs to those who see the opportunities before they become obvious” Theodore Levitt

3. Defining the Business and Strategy Development – the 3A Approach
External environment
Internal environment
Assessment
Business platform
Strategy
Market
analysis
Market
players
Resources
and
capabilities
S. W.
Strategy
options
Mission
vision
Strategic
goals
Customer
analysis
Strategic
alliances
Company
value chain
O. T.
Strategy
evaluation
Values
Strategy
implementa- tion
Industry
overview
Competitive
arena
Core
competencies
Critical
key issues
Business
plan
Defining the specific
business arena

4. The External Environment
The company's external environment
Political, economic, social and technological factors – PEST analysis
Defining the market
Five forces
Portfolio approaches
Industry value chain
Competitor analysis
Key success factors
”The challenge of estimating the future market for new technologies is estimating the demand for products that do not yet exist by asking customers that have not yet heard about the products” Georg Day

5. The External Environment
Illustration of the main elements in the industry value chain
Raw material
Sales &
marketing
Physical distribution
Processing
Customers

6. The Internal Environment
The company's internal environment
Resource and competence analysis
The value chain
Culture and values

7. The Internal Environment
Analysis of main company functions and processes to establish an understanding of current business operations
Product R&D, technology and systems development
Human resources management
General administration
Service
Marketing & sales
Outbound logistics
Operations
Inbound logistics
Value added

8. Combining the External and Internal Factors
SWOT analysis
Internal
Weaknesses
Strengths
Strengths and weaknesses explored in the resource-based analysis
External
Threats
Opportunities
Opportunities and threats explored in the environment-based analysis
“When the weather is windy, some seek shelter, others build windmills” Mao Tse-Zsung

9. The Business Platform What, how and to whom must the business operate?
Customer groups
Who
How
Technology/
competences
What
Customer functions/
customer needs
“Success comes by out-thinking, rather than out-punching your competitors…” Ron Handley, Strategy Workshop Facilitators Ltd.

10. The Business Platform Linking values, mission and vision
Values and policies
Mission
Vision
Strategy
Values: Definition of key company operational values
Mission: Definition of the purpose we are in business for
Vision: Description of where we are heading and what we want to achieve

11. 3A Strategy Work is Pragmatic
All companies are different, therefore strategy development needs a pragmatic rather than a dogmatic approach
Strategy process and strategy content are adapted to the individual company and its specific circumstances within the business context
The strategy development work can be carried out by a top-down or a bottom-up approach

12. 3A Case Examples of Strategy Work
Case 1: Strategy development for major international food and dairy company
Case 2: Strategic development plan for a complete national industry sector
Case 3: Strategy work for major Nordic food company
Case 4: Strategy development for global food ingredients company
Case 5: Strategy outline for functional foods for a major Scandinavian food company
Case 6: Strategy platform and development of business plan for a biotech company
Case 7: Development of complete strategy including feasibility study for a new food company

13. 3A Strategy Work – Insight and Foresight
Insight: “A moments insight is sometimes worth a life’s experience”
Oliver Wendell Holmes
Foresight: “Those who face the unprepared with preparation are victorious”
Sun Tzu, The Art of War