March 11-13, 2007 Orlando, Florida Getting the Packaging Right - The Emerging Role of E- books in Content Marketing.

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Presentation transcript:

March 11-13, 2007 Orlando, Florida Getting the Packaging Right - The Emerging Role of E- books in Content Marketing

Today’s Agenda Introduction of Participants Brief Overview of Representative Companies Discussion Topics - Getting the Packaging Right –Value Proposition –Economic Models and Publisher Interests –Technical Issues –Wrap up and Questions

Panelists Marge Gammon – NetLibrary Sasha Gurke – Knovel Corporation Denise Nason – Safari Books Online

ASIDIC Conference Spring 2007

Safari in a Nutshell Joint venture of O’Reilly Media and Pearson Technology Group – launched e-reference library in 2001 Market leading, exclusive online database of fully searchable authoritative information More than 5273 books plus articles, Rough Cuts, Short Cuts, unpublished articles, video and more Assists in problem solving and provides learning skill enhancements including online training videos Enhances quality and productivity, reduces costs and assists in talent acquisition, development and retention

Safari’s Products and Customer Base Our Products − Safari Technical Books Online: an e-reference library with more than 4,300 of the best technical titles, articles and other content. − Safari Business Books Online: an e-reference library of more than 1,050 of the best business titles. − Safari Helpdesk: an e-reference library of more than 160 of common desktop application titles. − Safari Combined Libraries : our entire collection of more than 5,273 technical, business and helpdesk titles from the most trusted authors and experts in their respective fields. Our Customers − Consumers: More than 33,000 individual subscribers − Enterprises: More than 1,900 enterprise customers − Academic: Over 1000 Universities

Exclusive Content “Safari reflects my long-term vision to change the world by capturing and disseminating the knowledge of innovators. We're not just about computers or computer books. We're really about solving information problems.” - Tim O’Reilly O’Reilly Media: most respected publisher on “cutting edge” technology topics

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Thank you! Denise Nason Safari Books Online