Margaritaville Nielsen Analysis Nielsen Data through 4/01/06

Distribution Trend by Market (% ACV)

Distribution Trend Growth by Market (% ACV)

U.S. Distribution Trend by Item (%ACV) 4 wk 12/31 4 wk 1/28 4 wk 2/25 4 wk 4/01 10 oz. Cal. Coconut oz. Island Lime oz. Jammin Jerk oz. Suns. Scampi oz. Captains Calamari oz. Surfside Skewers2213 *Source: ACNielsen thru 4/01/06

U.S. $ Per Point Trend by Item 4 wk 12/31 4 wk 1/28 4 wk 2/25 4 wk 4/01 10 oz. Cal. Coconut$14.5$13.2$12.8$ oz. Island Lime$10.5$11.0$11.3$ oz. Jam. Jerk$11.1$10.8$11.3$ oz. Suns. Scampi$12.4$11.4 $ oz. Captains Calamari$12.1$11.6$11.3$ oz. Surfside Skewers$7.0$8.2$9.5$8.2 *Source: ACNielsen thru 4/01/06

Dollar Sales Trend by Market *Source: ACNielsen thru 4/01/06

Unit Sales Trend by Market *Source: ACNielsen thru 4/01/06

U.S. Dollar Sales Trend by Item 4 wk 12/31 4 wk 1/28 4 wk 2/25 4 wk 4/01 10 oz. Cal. Coconut$346.0$333.2$352.6$ oz. Island Lime$202.8$229.0$255.1$ oz. Jam. Jerk$230.0$248.4$275.4$ oz. Suns. Scampi$95.8$117.6$124.1$ oz. Calamari Strips$51.6$43.7$49.2$ oz. Shrimp Skewers$12.3$14.2$13.1$25.3 Total Margaritaville$944.6$990.8$1,074.9$1,584.3 *Source: ACNielsen thru 4/01/06

U.S. Sales & Av. Price by Item 4 wk 4/01 4 wk Units 4/01 Average Price 10 oz. Cal. Coconut$ $ oz. Island Lime$ $ oz. Jam. Jerk$ $ oz. Suns. Scampi$ $ oz. Calamari Strips$ $ oz. Shrimp Skewers$ $7.10 Total Margaritaville$1, $6.72 *Source: ACNielsen thru 4/01/06

Key Category Rankings Top 10 Value Added Coconut Shrimp 13 weeks thru 4/01/06 $ VolumeUnit Volume ACV$ per point of dist. (000) Total US Market over $2 million$3,906,488693,962 Margaritaville Coconut Shrimp w/ Mango Chutney Sc 10 oz.$1,282,412184,49928$45.2 SeaPak Coconut Shrimp w/ Tangy Citrus Sc 10 oz.$734,425143,23719$37.0 Private Label Coconut Shrimp w/ sauce 10 oz.$644,941137,89612$54.3 Contessa Lightly Breaded Coconut Shrimp w/ sauce 12 oz.$546,78994,26315$36.6 Phillips Coconut Shrimp 12s 7 oz.$244,79142,7266$42.4 Black Tie Breaded Coconut Shrimp w/ Sauce 9 oz.$61,92519,4971$36.4 World Catch Coconut w/ citrus sauce 12 oz.$59,4099,3481$43.6 Black Tie Butterfly Breaded Coconut Shrimp w/ Sauce 9 oz.$52,77111,2531$43.8 Private Label Coconut Shrimp 7 oz.$47,4416,8151$47.4 Private Label Coconut Shrimp – butterfly 16 oz.$43,3607,5372$26.3

Key Category Rankings Top 10 Shrimp Scampi 13 weeks thru 4/01/06 $ VolumeUnit VolumeACV$ per point of dist. (000) Total US Market over $2 million$9,135,0192,054,694 SeaPak Shrimp Scampi 12 oz.$2,709,899527,17233$80.4 Gortons Shrimp Temptations Shrimp Scampi 12 oz.$2,709,697512,18740$64.1 Contessa Shrimp Scampi 12 oz.$1,632,697272,06331$53.4 Michelinas Lean Gourmet Shrimp Scampi 8 oz.$592,527485,55826$22.5 Margaritaville Shrimp Scampi 8 oz.$491,70871,73012$39.4 Healthy Choice Shrimp Scampi 8 oz.$246,92343,4529$27.5 Private Label Shrimp Scampi Garlic & wine 20 oz.$219,15525,3824$52.2 Private Label Shrimp Scampi Garlic & Herb 10 oz.$137,53923,3735$29.8 Private Label Shrimp Scampi 12 oz.$107,07116,5883$36.8 Lean Gourmet Shrimp Scampi 8 oz.$57,31140,0484$14.6

Key Category Rankings Top 10 Value Added Unbreaded Shrimp 13 weeks thru 4/01/06 $ VolumeUnit Volume ACV$ per point of dist. (000) Total US Market over $2 million$10,246,8843,844,311 Healthy Choice Shrimp in Garlic Cream Sauce 11.5 oz.$1,927,822792,92659$32.7 Gortons Shrimp Temptations Lemon Butter Shrimp 12 oz.$1,493,892280,20533$43.0 Weight Watchers Low Calorie Low Fat Marinated Shrimp 9 oz.$1,374,441724,53735$38.9 Contessa Sweet & Sour Shrimp 24 oz.$1,047,173187,73627$39.3 Margaritaville Jammin Jerk 8 oz.$976,357137,83025$38.3 Margaritaville Island Lime 8 oz.$932,894133,40223$39.3 Gourmet Dining Garlic Shrimp 32 oz.$551,307120,08014$38.2 Phillips Shrimp with Buffalo Sauce 12S 8 oz.$245,52745,3027$36.6 Contessa Shrimp w/ Cajun/Whiskey Flavored Sauce 12 oz.$187,57034,1976$29.5 Sea Pak Shrimp Cesar Parmesan Marinated 10 oz.$169,38834,3065$32.1

Frozen Seafood Category ($ Millions) 4/01 13 wk sales Sales % Change vs. YA 4/01 52 wk sales Sales % Change vs. YA Shrimp Un-Breaded$ %$ % Shrimp Breaded$32.9+8%$ % Shrimp Coconut$3.9+26%$ % Unbreaded Fish$ %$ % Breaded Fish$ %$ % Crab Cakes$5.9-1%$21.4+3% Calamari$1.1+21%$4.2+23% *Source: ACNielsen thru 4/01/06

Frozen Seafood Category Key Item Movement Rates 4 WK ($000) Item:Avg. Price 4/014 wk sales $ % ACV$ per point Phillips Crab Cake 6 oz.$7.56$ $24.1 SeaPak Brd. Shr. 9 oz.$5.20$1, $31.2 MVille Coconut 10 oz.$6.67$ $16.1 SeaPak Scampi 12 oz.$5.14$1, $29.4 Stouffers Tuna Ndl. 10 oz.$2.14$1, $14.4 MVille Jerk 8 oz.$6.87$ $13.5 Gortons Gr Fish Fil 7.6 oz.$2.63$ $13.1 MVille Lime 8 oz.$6.81$ $14.1 SeaPak Coc Shrimp 10 oz.$5.16$ $12.6 Mrs. Pauls Shr. Scampi 11 oz.$8.21$5.11$4.2 MVille Shr. Scampi 8 oz.$6.59$ $13.5 Contessa Shr. Scampi 12 oz.$6.11$ $15.5 World Catch Chipotle & Lime 10 oz.$6.50$5.81 World Catch Coconut 12 oz.$6.32$19.91 World Catch Shr. Scampi 10 oz.$6.32$13.51 Yankee Trader Crab Cake 10 oz.$5.64$6.21 *Source: ACNielsen thru 4/01/06

Frozen Seafood Category Key Item Movement Rates 13 WK ($000) *Source: ACNielsen thru 4/01/06 Item:Avg. Price 1/28 13 wk sales $ % ACV$ per point Phillips Crab Cake 6 oz.$7.53$1, $76.8 SeaPak Brd. Shr. 9 oz.$5.59$4, $87.4 MVille Coconut 10 oz.$7.19$1, $45.2 SeaPak Scampi 12 oz.$5.52$2, $80.4 Stouffers Tuna Ndl. 10 oz.$2.20$3, $44.4 MVille Jerk 8 oz.$7.29$ $38.3 Gortons Gr Fish Fil 7.6 oz.$2.78$2, $40.1 MVille Lime 8 oz.$7.21$ $39.3 SeaPak Coc Shrimp 10 oz.$5.48$ $37.0 Mrs. Pauls Shr. Scampi 11 oz.$8.18$23.11 MVille Shr. Scampi 8 oz.$7.04$ $39.4 Contessa Shr. Scampi 12 oz.$6.08$1, $53.4 World Catch Chipotle & Lime 10 oz.$6.68$24.41 World Catch Coconut 12 oz.$6.47$59.41 World Catch Shr. Scampi 10 oz.$6.48$45.81 Yankee Trader Crab Cake 10 oz.$5.62$24.11

52 Wk.Market $ Rank by Brand Frozen Seafood Entrees MarketMargaritavilleSeaPakGortonsContessaMatlawsPhillipsPrivate Label Total US Albany Baltimore Boston Hartford New York Philadelphia Pittsburgh Washington D.C *Source: ACNielsen thru 4/01/06

13 Wk.Market $ Rank by Brand Frozen Seafood Entrees MarketMargaritavilleSeaPakGortonsContessaMatlawsPhillipsPrivate Label Total US Albany Baltimore Boston Hartford New York Philadelphia Pittsburgh Washington D.C *Source: ACNielsen thru 4/01/06

4 Wk.Market $ Rank by Brand Frozen Seafood Entrees MarketMargaritavilleSeaPakGortonsContessaMatlawsPhillipsPrivate Label Total US Albany Baltimore Boston Hartford New York Philadelphia Pittsburgh Washington D.C *Source: ACNielsen thru 4/01/06