al berrios & co. Analysis of Consumer Sentiment to the War In Iraq Conducted, Authored, & Prepared by Al Berrios, Managing Director, al berrios & co. March 2003 To engage al berrios & co., contact Al Berrios at (917) or at (c) All Rights Reserved. al berrios. May not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty.

OVERVIEW Between March 15th and 16th, 2003, al berrios & co. was engaged by Contemporary Holdings & Equities, Inc., a media investment firm, to generate nationwide awareness for the release of a new anti-war music track, Raise Your Hands Up... Not In Our Name via their UBO web site, using the internet. At completion of engagement, al berrios & co. associates used our innovative methodology to analyze the comments of 9.1% of the 30,003 consumers reached. Every interaction was conducted online. Contemporary Holdings & Equities, Inc did not sponsor this Analysis. CONTENTS: 1) METHODOLOGY 2) POPULATION 3) WAR SENTIMENTS (c) All Rights Reserved. al berrios. May not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty.

METHODOLOGY By locating preferred chat and forum communities, al berrios & co. leverages the power of the internet to effectively interact with large numbers of consumers simultaneously and at random. Once these consumers were located, the goal of al berrios & co. associates was to generate interest within the entire community. (al berrios & co. defines interest when at least 25% of consumers within a community engages in the same discussion as the al berrios & co. associate). Once interest has been achieved, associates proceeded to generate awareness and ask questions, the answers to which would ultimately be analyzed by al berrios & co. Individual answers were considered as representative of the entire community. As this was neither an engagement to survey, nor a planned survey, al berrios & co. associates did not make consumers aware that their commentary was going to be analyzed in any way. This approach is comparable to observing thousands of shoppers around a store as they select items to place in their shopping carts. (c) All Rights Reserved. al berrios. May not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty.

POPULATION al berrios & co. did not collect specific demographic information however, based on communities selected, we assured a representative sample of ages (from 13-60), lifestyles (gay, music lovers), ethnic groups (Asian, Black, Caucasian, and Latino), and geographical locations (only geographic boundary was U.S.) 0.18% of consumers reached are either currently or have been in the military. (c) All Rights Reserved. al berrios. May not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty.

WAR SENTIMENTS (c) All Rights Reserved. al berrios. May not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty.

WAR SENTIMENTS (c) All Rights Reserved. al berrios. May not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. Female Sentiments Male Sentiments Total Pop.

WAR SENTIMENTS (c) All Rights Reserved. al berrios. May not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty.

WAR SENTIMENTS (c) All Rights Reserved. al berrios. May not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. GLBT Sentiments Teen Sentiments

WAR SENTIMENTS (c) All Rights Reserved. al berrios. May not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. N/A Sentiments Parents Sentiments Music Lover Sentiments

WAR SENTIMENTS (c) All Rights Reserved. al berrios. May not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty.

WAR SENTIMENTS (c) All Rights Reserved. al berrios. May not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. Believe War is About $ Concerned About Innocents

WAR SENTIMENTS (c) All Rights Reserved. al berrios. May not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. Patriotic Against Bush Policy

WAR SENTIMENTS (c) All Rights Reserved. al berrios. May not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. Believes War is Because 9/11