Why “WHY” Matters May 22, 2014

| 2 OCF Roundtable Welcome Please take a moment to capture on a piece of paper 2-3 sentences that describe your organization.

| 3 OCF Roundtable The Golden Circle by Simon Sinek

| 4 OCF Roundtable What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. The Golden Circle

| 5 OCF Roundtable What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. How Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition. The Golden Circle

| 6 OCF Roundtable What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. How Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition. Why Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your organization exists. The Golden Circle

| 7 OCF Roundtable The Golden Circle

| 8 OCF Roundtable The Golden Circle “People don’t buy what we do, they buy why we do it.”

| 9 OCF Roundtable The Golden Circle and the Cone

| 10 OCF Roundtable The Golden Circle and the Cone But what does this MEAN for me?

| 11 OCF Roundtable Developing Clarity Around “Who We Are” A “Theory of Change” makes explicit the link between what we believe, what we do and what results we expect because of that

| 12 OCF Roundtable An Equation for Thinking About a Theory of Change Putting the pieces together Who we Serve Success = How do we create the change we would like to see? How is that unique? What about it is critical? What do we believe creates the change? A clear Theory of Change will allow the organization to clarify its long term purpose and develop the vision and plan to grow and “do more”.

| 13 OCF Roundtable Example: The New Children’s Museum Artistic exposure & engagement Sparked imagination Thinking “outside the box” Eyes opened to new things and new approaches Increased understanding and appreciation of the value of art Rewarded positive risk taking Creativity Confidence Problem solving Interpersonal skills Critical thinking Collaboration Optimism NCM fills a gap in our society today - providing kids with fun and engaging artistic experiences Personal successes Critical skill development NCM addresses a critical need in our society by engaging children through contemporary art to develop the skills needed for 21st century thinkers Direct contact/engagement with works of art Opportunities for hands-on art making Chance to learn directly from artists Insight into and practice with the creative process Participation in something innovative Inspiration through original art

| 14 OCF Roundtable What is Success? A clear articulation of SUCCESS is critical!

| 15 OCF Roundtable Why Do We Exist? What is the Long Term Purpose of the Organization? Why do we exist? What is the change we expect to create in the world? What “end” are we trying to achieve? What does success look like for our constituents? What results will we hold ourselves accountable for?

| 16 OCF Roundtable “Why” Drives the Direction Long term purpose of the Organization Why we exist The change we expect to create in the world What success looks like for our constituents/caus e 5 Year Vision for the Organization How we deliver on long-term purpose in the near term What we hold ourselves accountable to What we aim to accomplish 2-3 Year Strategic Plan What it is we are going to do How we are going to get to our vision Specific goals and objectives with action plans, accountability, metrics

| 17 OCF Roundtable Theory of Change creates the LINK Long term purpose of the Organization Why we exist The change we expect to create in the world What success looks like for our constituents/caus e 5 Year Vision for the Organization How we deliver on long-term purpose in the near term What we hold ourselves accountable to What we aim to accomplish 2-3 Year Strategic Plan What it is we are going to do How we are going to get to our vision Specific goals and objectives with action plans, accountability, metrics TOC

| 18 OCF Roundtable Is Your “Why” Clear? We’d like to hear from you…

| 19 OCF Roundtable Questions to Bring Back to your Organizations Why do we exist? What do we believe creates the change we expect to see? What does success look like for our constituents/cause? What results will we hold ourselves accountable for? How do we deliver on our long-term purpose over the next 5 years? Impacts: decision-making, messaging, fundraising, resource allocation, program evaluation…

| 20 OCF Roundtable Wrap-up Thank you for your time today! Questions?