Welcome To the curious To the recession battered To those who are looking for a way to expand innovation in their organization 2

A special kind of innovation Innovation is the new long term solution Not a silver bullet Definitely one important way to increase success 3

Booz Allen Of all the core functions of most companies, innovation has the most competitive valueand is managed with the least discipline. 4

Bill Gates on Innovation For centuries people assumed economic growth resulted from the interplay between capital and labor. Today we know that these elements are outweighed by a single critical factor: innovation. Innovation is the source of US economic leadership and the foundation for our competitiveness in the global economy. 5

Bill Gates Innovation is the source of ___ economic leadership and the foundation for ___ competitiveness in the global economy. 6

Quote from The Economist Innovation is now recognized as the single most important ingredient in any modern economy 7

Definitions of Innovation New products, business processes, and organic changes that create wealth or social welfare. -OECD A new idea successfully implemented in the marketplace. -James Bright 8

Kinds of Innovation Incremental/improvements Paradigm enhancing Paradigm shifting Exponential/10X Disruptive Verge 9

Innovation Territory Enormous No prevailing paradigm for doing it Many successful ways, some complex some simple 10

Single Focus One small area Largely ignored Available to organizations of all sizes and purposes Lower cost and quicker to implement Copyright 2010, Joel A. Barker All Rights Reserved 11

Results More than a dozen workshops 100% success in finding implementable innovations 12

An Overview Visit the concept Visit some examples Visit some of the rules Recommend some specific workshop activities for doing Verge Innovation 13

Definition of Verge Where something and something different meet. The Verge is a place of stimulus, of opportunity 14

A Perfect Archetype Six Axis, 1000kg manufacturing robot built by Kuka New applications? 15 Image can been seen: 05/14/ lg.jpg

Roller Coasters Copyright 2010, Joel A. Barker All Rights Reserved 16

Robocoaster! 17 Credit: Kuka Robotics Group Image can been seen: F354AA768B15/0/NP_Robocoaster_01.jpg

Two Very Different Ideas Combinations of differences Not natural Product adjacency vs. Product discontinuity Six Rules to help understand 18

The Hiding Rule Great innovations are hiding all around us We miss them because they dont make logical sense…UNTIL they are discovered 19

Five steps: Pick up the container Set down the container on the scale Weigh the container Pick up the container Put it on the plane 20

Two Steps: Pick up the container (weighing it simultaneously) Put it on the plane 21

How Long Did It Take? Hiding right in front of them How many times did someone suggest it and no one listened? Totally internally with all the benefits going to Fed Ex until they shared it 22

The Low Risk Rule You dont have to risk your main business to try out your verge innovation Different than disruptive innovation which does put the main business in danger 23

Mini-Clinic Simple medical procedures Location inside the store Buzzers like restaurants to call you back from shopping Pre-defined charges 24

The Scaling Rule Changing the scale of one idea can allow you to verge it with another to create an innovation 25

Nike Running Shoes 26

Bostons Suspension Bridge 27

Super Verges The Big Foursmart phones 28 Image of iPhone

Innovation at the Verge 29 Millions of combinations waiting to be discovered Can be taught and learned Accessible anywhere on the globe thanks to the Internet

A Verge Exercise 30

Step 1 Start by having everyone review very carefully the concept. Show the video so everyone understands the concept and has examples to remind them of the rules. 31

Step 2 Arrange everyone in small groups with as much diversity as possible with a optimum number of 5 in each group. For sure no bigger than 6, not smaller than 3. 32

Step 3 Each group generates a list of strengths of the organization. What do they do really well, not just in products, but in processes, in sales and marketing, in internal organization? I want them to think through all their positive capabilities. 33

Step 4 Then I put up a list of totally nonrelated companies on the screen and have them respond to the following question: What strengths might one of these companies have which when combined with one of our strengths, could produce a new product, process or service 34

Sample List Waste management Golf ball company Herman Miller Chairs Mining companies Cardiac pacemaker Baby clothes Gillette razor blades H&R Block Marriott Hotel Eye glasses Paper companies Stadium seats John Deere Carpet company -- Milliken Cruise ships Sun shades Mayo Clinic Theme parks Cell phones Pencil manufacturer Tea company 35

Answers Spend 45 minutes to come up with potential innovations. Debrief in round robinone idea per groupuntil you have covered the ideas Dont be surprised if the debrief triggers more ideas 36

Final Thoughts Innovation at the verge is a great place to play because it is mostly ignored Great place to start doing innovations because you dont have to risk your main business to try it 37

At the intersection of differences lies the opportunity for innovation. -Joel Barker 38

Vertical Farms 39 Scientific American November 2009

Generator Shock Absorber 40 Moteur Development International

Ben Bailey of Cash Cab 41

Klymit Argon Insulation Vests Home wine preservation system Bike pump Medical-grade IV valves Reebok Pump basketball shoes $100 cost 42